Lead Generation Digital Marketing

Maggie McKay

*****.********@*****.*** ● San Francisco, CA, U.S. ● 919-***-****

SUMMARY

A dynamic and results-oriented marketing executive with a proven track record of blending analytical insights with creative strategies to drive results. With strategic thinking and the ability to adapt swiftly, I consistently maintain focus on key objectives. I have achieved success through varied leading brands, including HARTZ, Twitter, Harvest Snaps, California Olive Ranch, eBay, STARZ, NMMA, Scion, Sling, Denny’s, Nuvesse, Hall Wines, and Discord. I have a talent for motivating and partnering with top-performing teams to deliver projects on time and within budget. With a passion for innovation and a dedication to excellence, I continually strive to exceed expectations and achieve remarkable outcomes.

STRENGTHS

Business Planning & Execution • eCommerce & Omni-Channel • Innovative Marketing Strategies • CRM & Lead Generation Understanding the difference between a data point and an insight • Brand architecture • PO/SOW management & Financial Acumen • Regulatory understanding and impact • Client Management • Project Management • Account Management • Affiliate Marketing • Social Marketing: TikTok, META, Twitter, and Pinterest • Performance Marketing: Google, PMAX, YouTube, BING, Display, and GA4 • Teamwork • Marketing Campaigns • Lead Generation • Influencer Marketing

EXPERIENCE

Cutwater 10/2021 to 9/2024

Associate Media Director San Francisco, CA

Clients: Discord, Twitter B2C, Twitter B2B, HARTZ (Delectables, Nature Shield, ProMAX), Harvest Snaps, NMMA, Pogo Automatic

+ Managed the development and execution of media recommendation including strategic insights, investment recommendations and Plan evaluation

+ Oversaw planning and execution of all media activity (TV, OOH, Custom Content, Digital, Social, Search, eCommerce)

+ Cultivated close working relationships internal teams to ensure the plan development adheres to overarching strategies and achieves marketing objectives

+ Acted as a point person for all client communication

+ Spearheaded the planning and execution of Twitter's "Tweet it Into Existence" OOH and TikTok campaigns, driving a substantial increase in brand visibility and engagement across key platforms

+ Crafted and executed strategic marketing plans targeting top-tier eCommerce partners including Amazon, Walmart, Target, Costco, and Instacart, resulting in significant growth in both SOV and sales for CPG clients.

+ Elevated HARTZ Delectables' share of voice (SOV) by 2.5% year-over-year (YoY) and drove a 2% YoY increase in Harvest Snaps' SOV, effectively expanding brand visibility and market dominance

California Olive Ranch 10/2020 to 10/2021

Senior Marketing Manager San Francisco, CA

Clients: California Olive Ranch

+ Responsible for developing, executing and analyzing digital marketing strategies around owned, earned, and paid media + Managed the marketing strategy along with spend/forecasting for all digital marketing channels:

- SEO + SEM

- Paid + Organic Social

-CRM

-Affiliate + Influencer Programs

-Amazon Paid + Organic

+ Worked with cross functional teams (Finance, Operations, Farm and Services, Customer Service, Sales etc.) to ensure brand initiatives and messages are aligned to drive sales and maintain olive oil inventory accordingly

+ Increased retailor sales by +184.30% and DTC sales increased by +419.20%

+ Worked with procurement teams to decrease shipping costs by -27.45%

+ Increased IG followers by +53%

Blue 449 + Digitas (Publicis) 08/2018 to 10/2020

Strategy Supervisor San Francisco, CA

Clients: eBay, STARZ, Apple Recruiting

+ Oversaw campaign strategy, plan development and media investment allocation for eBay, STARZ and Apple Recruiting

+ Managed timelines, projects and personnel within direct report team and across cross-functional teams

+ Successfully built strong, collaborative client relationships, instilling trust and authority on behalf of the agencies

+ Attended and lead meetings in-person with key eBay, STARZ and Apple clients on a regular basis

+ Supervised and helped develop skills of Assistants and Senior Managers by managing workloads, delegating responsibilities and checking work for accuracy

Just Media 02/2018 to 08/2018

Media Account Supervisor San Francisco, CA

Clients: VMware, Adobe, Teradata, San Francisco Fine Art Museum

+ Lead campaign planning, optimization of strategies and campaign performance success for VMware, Adobe, Teradata and San Francisco Fine Art Museums

+ Developed and presented concise result decks highlighting the relevant learnings gained and recommendations for

future campaigns

+ Provided strategic direction on accounts and identified appropriate programs and services to meet client needs

+ Managed and mentored a team of eight by providing guidance/leadership

Ootem Advertising 02/2016 to 01/2018

Marketing Supervisor San Francisco, CA

Clients: Slingbox, Parrot, Bellafill, Nuvesse, and SAGE

+ Created and presented new strategies and media recommendations to clients and internal leadership

+ Lead all weekly client status calls and presented recommended campaign optimizations

+ Oversaw the workloads of Media Planners and Assistant Media Planners and designed their training /development

+ Determined KPIs and tested plans to track and improve campaign success for Bellafill and Nuvesse

+ Worked closely with creative team to develop best custom creative; managed material specs and artwork due dates

Marketing Manager

+ Nominated and won sfBig Agency Big Star of the Year

+ Successfully promoted clients by working with online media, specifically using digital as a marketing platform

+ Effectively maintained internal communications to ensure all client deliverables were executed and completed in a

timely manner

+ Developed, presented and managed marketing campaigns for Slingbox, Parrot, Nuvesse and SAGE

+ Utilized research tools to develop target consumer profiles and identify strategic buying opportunities

Optimedia (Publicis) 06/2014 to 02/2016

Media Planner San Francisco, CA

Clients: Scion. Denny’s, 24hr Fitness, TruGreen, Frontline, Nintendo

+ Developed tactical media plans for Display, Video, Mobile, and Social campaigns, to increase Scion’s awareness for new car launches

+ Assisted in all parts of the media planning process; strategy, RFP, negotiations, finalizing plans, recommendations, launch, optimization

and reporting across 24hr Fitness, Scion, TruGreen and Denny’s

+ Generated, analyzed, and presented KPI reporting to key clients during weekly performance review

Assistant Media Planner

+ Managed monthly deliverable tracking; missed opportunities, monthly spend report, bi-monthly reconciliation report, client & agency

forecast worksheets, and executive committee reports

+ Identified which media platforms would best advertise Denny’s, Scion, Nintendo and Frontline products

Publicis 01/2012 to 02/2014

Administrative Assistant + Facilities Coordinator San Francisco, CA

+ Access and distribute building elevator and suite badges

+ Arrange for regular maintenance of equipment and internal systems

+ Review all invoices to verify services are completed and enter relevant information to the spend tracker

+ Respond to employees facilities requests in a prompt and pleasant manner

+ Provide administrative support as needed

+ Conduct daily floor checks of office space. When deficiencies are identified, initiate corrective action to repair/replace

+ Maintain positive relationships with vendors and clients

EDUCATION

California State University Chico

Bachelor of Arts – December 2010

Major: Public Relations

Minor: Human Resources

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