Integrated Marketing Business Development
Resume:
IGNACIO
MORTELL
INTEGRATED MARKETING
EXECUTIVE
IMCbyDESIGN, LLC
Cape Cod, MA
• Founded and lead a dynamic integrated marketing and communications agency, delivering innovative marketing strategies and comprehensive services that have driven significant growth and engagement for a diverse clientele in the Cape Cod market.
• Develop and provide cutting-edge digital and print advertising, web and mobile design, collateral production, and impactful public relations initiatives. enhancing brand visibility and engagement.
• Manage a wide-ranging portfolio, including nonprofit organizations, hospitality, supermarkets, clothing retail, real estate agencies, law firms, and creative professionals. Dynamic Marketing Executive
with over 20 years of proven
success across corporate
environments, top-tier agencies,
and fast-growing startups.
Known for a keen attention
to detail and a commitment
to results-driven, integrated
marketing strategies, I am
excited to bring my extensive
experience and passion for
excellence to drive impactful
outcomes for your team and
your brand’s success.
About Me
WORK EXPERIENCE
Creative Director / Co-Founder
FCB/SIBONEYUSA
New York, NY
2007 - 2012
• Led comprehensive marketing and advertising initiatives for the Colgate-Palmolive account in the competitive U.S. Hispanic Market, achieving market share dominance in key Consumer Packaged Goods categories.
• Orchestrated full lifecycle integrated marketing campaigns, blending strategic creativity with precise media planning and grassroots outreach.
• Amplified brand visibility and consumer engagement through innovative digital, social media, and shopper marketing strategies, driving measurable market
penetration growth across crucial regions.
• Collaborated cross-departmentally to ensure streamlined communication and effective teamwork for superior
campaign execution.
Account Director
VERTU AMERICAS /
NOKIA, INC.
New York, NY
2001 - 2007
• Directed marketing, public relations, and wholesale strategies for Nokia’s luxury subsidiary, Vertu Americas, driving brand visibility and sales goals across key markets.
• Developed and led innovative U.S. media strategies, achieving impactful advertising initiatives and securing high- profile editorial coverage.
• Executed successful product launches through data-driven research, strategic marketing campaigns, and targeted advertising allocations.
U.S. Marketing and Sales Manager
LINKS
SKILLS
BRAND MANAGEMENT
CLIENT RELATIONS
TEAM LEADERSHIP
MARKET ANALYSIS
ART DIRECTION
DIGITAL STRATEGY
TRADITIONAL MEDIA
FUNDRAISING STRATEGY
MEDIA PRODUCTION
GRAPHIC AND WEB DESIGN
BILINGUAL (ENGLISH/SPANISH)
in/ignacio-m-mortell
Portfolio: www.imcbydesign.com
60 Pineapple St.
Brooklyn, NY 11201
*********@*****.***
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