Social Media Project Management

Daniel Monaco Northwestern University, Kellogg MBA

Chicago 469-***-**** ******.********@*****.*** linkedin.com/in/daniel-monaco99/ Creative Problem-Solver: Bridging Tech & Business for Client AI Success Solid track record as collaborative team leader, innovating multi-million dollar launches

• Thought leader collaborating with data professionals, tech engineers, division heads, agency SMEs for stand out GTM offerings in various industries: display technology, electronics, medical devices.

• As Analytics head in e-energy and medical devices companies, led team use of evolving technology to synthesize big disparate data, informed by insights for effective performance marketing plans.

• Developed GenAI use cases for client’s social media ecosystem strategy with by-target shares and to model net revenue and ROI of a client’s on strategy but controversial diversity campaign. Seeking to develop innovative AI solutions with my interdisciplinary leadership and PM skill. PROBLEM SOLVING EXPERIENCE

SOCIAL FACTOR, Inc 5000 Fastest growing company Chicago, IL / Ft Worth, TX 2018 - 2023 VP, Operations, Strategist

Leveraged client experience to evolve operations and services to organize, govern and moderate client brand channels to enhance and protect brands. Used generative AI to create social media ecosystem channel strategy for global 500 client and for ROI Modeling of moderating online hate content use study. Scaled social care dept structure with vendor selection for global outsourcing and nimble scheduling technology. Launched Analytics dept, project management function, and tech services for clients’ CXM platform for community moderation workflows and social listening.

• Supported Clients: Biden’s-Dr. Fauci’s Vaccination campaign, Google/YouTube diversity, Toyota, Cracker Barrel, Cisco, Oracle, St. Jude, Pet Smart, LinkedIn, Coachella, other live events. AT MARKET, LLC (NUTRIMENTUM) Chicago, IL / Singapore 2018 - 2021 Managing Director, Startup Chief Commercial Officer, CO, Business Strategist Business planning and KPIs for scaled growth plans for a precision nutrition monitoring smart medical device to address medical malnutrition in real time. Co-led the patent strategy process including competitive research and analysis, geography and protection strategy, working with outside counsel. Developed revenue and commercial roll out plan by geography, startup KPIs, ESSILORLUXOTTICA, Global leader in eyeglasses, labs, online, retail Dallas, TX 2006 – 2017 Vice President, Marketing Agencies, Insights & Technology, $3.4B revenue 2011 - 2017 Masterminded Essilor’s master brand strategy out of multiple brands, expanded globally. Oversaw consumer and professional markets’ decision sciences, salesforce integration, creative services, agencies, knowledge management and marketing technology. 24 staff, $51M budget.

• Boosted brands' consumer journey to doctors’ roadmap with TV tags, CRM, 360 digital and consumer websites linked to doctors. Improved communications’ ROI for B2C +29% and B2B +56% using marketing mix modeling’s multi-touch attribution, econometric analysis and research.

• Steered agency partner upgrades, evolving tech stack and dashboards, i.e., PlaceIQ, GA360, SEM, Connected TV, affiliate marketing ads, AI crowd research, Tableau, Salesforce, GPN’s Edge.

• Led Insight/Analytics dept to prescriptive approach, leveraging multi-variate modeling.

• Propelled clicks to bricks’ pilot ROIs to $2-6/$1 spent with unique targets and positionings. Daniel Monaco 469-***-**** ******.********@*****.*** Page 2 of 3

• Grew medical lens sales for new and improved Crizal +11%, Xperio Sun +29% and Varilux +6% products and new computer lens launch with 360 integrated campaign.

• Geo-targeted retail acquisition plan raised purchase intent, achieving 17% ROI.

• Startup Chief Marketing Officer, Advisory Council, Partnership for Vision Health, 2011-2017 Working with SMEs, led the development and launch of SaaS for vision health exam commercialization, structuring, funding and staffing, marketing and physician communications plans for national expansion of vision health program for optometry and vision medical practices and patients. Collaborated with industry stakeholders, competitors, vision health associations, investors, IT, agency partners, and colleagues; As board member worked closely with legal counsel. Achieved record 3.4M eye exams and 2:1 payout. Board member.

- Achieved +$300M revenue. Awarded Marketing Rx communications and special events awards.

- B2B plans achieved 17 industry sponsors and 8K doctor sponsors on the website locator.

- B2C marketing plans achieved +4% eye exams, +36% increase in new patients, +1.4M website visits. Vice President, Market Innovation & Retail Markets, $1.7B revenue 2007 – 2011 Drove medical device marketing launch plans to create premium priced consumer- recognized brands. Oversaw B2B and B2C retail marketing strategy, product offering strategy, advertising, research/analytics including industry and competitor tracking. Guided doctor practice segmentation. 27 staff, $35M budget.

• Launched successful TV ads, boosting sales +20% for Crizal and +15% for XperioUV sun lenses, levering up with iterative qualitative and quantitative research and modeling processes.

• Revitalized Walmart’s Nikon Eyes lens brand to +380% growth in 3 years to $35M revenue.

• Secured +$90M in LensCrafters’ revenue over 3 years with $15M media investment.

• Startup CMO, public speaker, Foundation for Eye Health Awareness, Devised and launched insight-driven creative campaign. Grew $702M in revenue. Senior Director of Innovation, $1.1B revenue 2006 - 2007 Set foundational quantitative learning of brand penetration, pricing, segmentation research.

• Led lens medical device consumer segmentation by life stage, features, income, channel, product and vision need.

• Identified best brand pricing by distribution channel and major retail customer with discrete choice pricing elasticity study.

TXU ENERGY Largest US competitive energy e-tailer Dallas, TX 2001 - 2005 Director, Consumer Marketing, $3.4B revenue; 40% company profits Directed advertising, direct mail, call center, research, marketing ops and presentation spokesperson. Chaired the legal counsel offerings and communications reviews. Led pricing, loyalty, offers and targeted campaigns. 20 staff, $25M budget.

• Using ROI prioritization model, grew revenue +7%, margin +13%, exceeded goals.

• Improved EBIT +$35M with daring retention campaign from appending tracker to usage data. Hit record 200K new market customers from doubling unaided awareness to 45%.

• Reduced bad debt by $45M with data driven direct mail, policy and operations’ changes. Daniel Monaco 469-***-**** ******.********@*****.*** Page 3 of 3 OTHER WORK ACHIEVEMENTS

E INK Startup CMO – Developed commercialization plans and models for patented Eink display technology from MIT Media Lab. Achieved referenceable customers and beach head for retail e- book merchandising and shelf displays SaaS and product offering working closely with tech engineers. Led to establishment of their effective price display model. UNILEVER brand management - Expanded Ragu, Country Crock, Brummel & Brown brands. Ragu’s 5-year product roadmap with new packaging design drove shelf presence, product sales and profit; Hit record Country Crock share with +31% sales increase from flanker product launch; Successful B&B repositioning and Go-to-market strategy grew sales +52% and profits +150%. POLAROID Global Brand Management - Revitalized iconic instant camera brand Revenue +24% and profits +$85M with segmented product plan. Achieved record 1M new global users and sales 2 years in a row, collaborating closely with engineering to execute new evolved targeted product offerings. LEO BURNETT Advertising, Client Service - Advanced Kraft and McDonald’s business reviews, plans and advertising. Persuaded board to install Value Meals. Reversed 3-year declines to +5% growth. TOOLS & TECHNOLOGY

Microsoft 365, GA, Tableau, Business Objects, SQL, Salesforce, Keynote, Sprinklr, HubSpot, French EDUCATION

Project Management Professional (PMP), PMI-Agile Certifications 2019 Y COMBINATOR Startup School, graduate from leading US startup accelerator 2018 Leading with Big Data & Analytics Certificate 2017 KELLOGG EXECUTIVE LEADERSHIP Program, Evanston, IL Master of Business Administration, Marketing, Finance, International Business NORTHWESTERN UNIVERSITY, Kellogg Graduate School of Management, Evanston, IL Bachelor of Arts, Dramaturgy and Directing

LOYOLA UNIVERSITY of CHICAGO, College of Arts and Sciences, Chicago, IL

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