Executive Assistant

Michelle Hirsch

*********@*****.***

Proactive professional with over twenty years’ experience in marketing, project, and financial management. I am a self- starter, master of my schedule, mechanically inclined and technologically adept, with a keen attention to detail and organization.

AREAS OF SPECIALTY

BOOKKEEPING maintaining financial records, payroll, accounts receivable & accounts payable

WRITING showcasing skills in a variety of modes of expression and means of communication

SALES obtaining new clients, establishing client rapport and prompting contract renewal, negotiating contract terms, and facilitating business growth

MARKETING strategizing marketing plans and branding, budget planning and analysis

ADVERTISING creating promotional materials, developing concepts of program activity, devising ideas for premiums and consumer giveaways

MANAGEMENT recruiting field personnel, conducting training seminars, planning and guiding execution of promotional events, sourcing of event materials and uniforms, defining event logistics for maximum impact, on-site supervision to ensure flawless execution

PROGRAM DIRECTION maintaining client and talent databases, writing periodic progress recaps and program wrap-up reports, managing calendars for multiple markets simultaneously PROFESSIONAL EXPERIENCE

West Milford Township Library West Milford, NJ

Bookkeeper 2023 – Present

Manage all bookkeeping duties for the library utilizing QuickBooks including: Invoicing, processing purchase orders, ACH payments, financial reports, bank and register reconciliation, maintaining records and files, keeping tax records, compiling data for inclusion in budgets and other reports.

Record and transcribe the minutes from the monthly board meetings, communicate with vendors and maintain vendor relations, manage the calendar, and order general supplies for the library. Rockin’ Talent, LLC. CA & NJ

Owner 2008 – 2023

Successfully handled all aspects of the business securing over $1 million in client contracts and ensured flawless event execution.

Specialized in client relations, procuring event sites and logistics, processed invoices, bank reconciliation, created talent and capability presentations, tracked results, wrote training manuals and program wrap-up reports.

Recruited, hired, and trained promo staff, payroll, issued 1099s, managed event calendars statewide, as well as hands- on management of promotional talent for promotional campaigns and off-premise samplings to their completion. CLIENTS: Ocean Spray, Bayer, Cadbury, Zephyr Gin, Rancho Escondido, Wonderful Pistachios, AMBI Skincare, Shady Maple Farms, Agave Underground, New Belgium, United States Beverage, Abita Beer, Dogfish Head Brewery, Alaskan Brewing Co., Left Hand Brewing Co., Wine Warehouse, Arctic Summer Hard Seltzer, Clown Shoes Beer, D&V International Large-scale Events:

Cadbury Brands: Trident, Dentyne, Halls, Trident Xtra Care, Sour Patch, Swedish Fish (2008): 35 Bilingual Brand Ambassadors, 12 performers for 1 event day at State Fairs in 2 major markets (LA and Dallas); distributed 100K+ samples, raffled prizes, celebrity signings. Ocean Spray: 20 multi-cultural Brand Ambassadors, 6 dancers, 2 emcees for 1 day event in Penn Station in NYC. Distributed 45K + samples of Cranergy, dance numbers performed with celebrity spokesman, Richard Simmons. Michelle Hirsch Page Two

Fieldstone Marketing, CA & NJ

Project Manager & Tour Manager 2004 – 2017

Trained and managed field managers nationwide on assorted concurrent programs, maintained multiple markets’ calendars, monitored progress, submitted weekly reports and final program recap for the client, oversaw timesheets, ordered event supplies, researched potential event venues, and served as point-of-contact for event execution.

On-site tour manager duties included training local staff, managing inventory, event set-up and tear down, coordination and logistics of event supply shipments to each market, managing on-site staff and specialty talent, submitting event recaps and photos.

CLIENTS: Remy Martin USA: The Macallan and The Famous Grouse, Cutty Sark, Brugal 1888, Drop Dead Diva, The Laughing Cow, Ocean Spray, Hills Bros, John Hancock, Northwestern Mutual Tour Manager: Ocean Spray and Hills Bros

National Accounts Supervisor

Budget planning, conceptualizing programs and ideas for premiums and consumer giveaways, recruiting, hiring, and training field personnel, planning and executing promotional events nationwide (and in Canada), sourcing event materials and uniforms, maintaining databases and event calendars for multiple markets, event reporting, on-site supervision of events, as well as liaising with client, were among my many responsibilities.

Organized events and tours representing products as diverse as women’s cosmetics, beer, liquor, snack foods, coffee, technology, and educational products for children. I personally brought in over $1.5 million of business, and successfully retained the clients prompting renewal of contracts on future projects, while managing a combined total of $3 million in business.

CLIENTS: Heineken USA brands, Pernod-Ricard USA, Veet, X-Rated Vodka, Cover Girl, Max Factor, 7-11, Kellogg’s, Chi-Chi’s Salsa, Fisher-Price, Constellation Wine, Lipton, Swiffer, GameTap, Diageo (Baileys), Hooked On Phonics (Canada), DKNY, Ralph Lauren Paints, Diamond Nuts, Tassimo, Sun Rich, M&M’s PROFESSIONAL OFFICE SKILLS

Microsoft & Mac applications including: Word, Pages, Excel, Numbers, Outlook, PowerPoint, Keynote, Teams, SharePoint, Access, Adobe Acrobat and Photoshop, Asana, Canva, Zoom, QuickBooks, Google Docs, DocuSign, Word Press EDUCATION

University of Southern California

Los Angeles, California

Bachelor of Science in Business Administration

Emphasis in Marketing and Entrepreneurship

PROFESSIONAL AFFILIATION

Alpha Kappa Psi, Professional Business Fraternity - Member and Executive Secretary USC Alumni Association – Member

CERTIFICATIONS

Intuit Academy Bookkeeping Specialization Certification Yoga Alliance Certified Yoga Instructor

VOLUNTEER WORK

Helping Hand

HOBBIES & INTERESTS

Painting, Yoga, Kayaking, Cooking, Blogging, Bassist, Travel

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