Graphic Designer Senior Creative
Resume:
SENIOR CREATIVE LEADER
Golden West Food Group - Los Angeles, USA
goldenwestfoodgroup.com
Responsible for developing the brand image and visual identity of the company's main brands
(Jack Daniel’s, Jack Link’s, Cinnabon, 1849wine) to meet the brand strategy and objectives. Managed the creative department, photographers, deadlines, and final production. Achievements:
Developed 6 new brands and acquired 5 new licensed clients. Progressed from Graphic Designer to Senior Creative Leader. 2014 - 2020
SENIOR CREATIVE
Freelance - Los Angeles, USA
(Netflix, ESPN, Hulu, BBH, Samsung, Walmart, Melissa’s, Salt & Pepper, Monarch Creative) Managed the strategic direction of branding, packaging, digital, and 360 campaigns for a range of brands and agencies, working closely with creative directors. Ensured consistent visual identity across diverse media channels, maintaining design integrity from concept to final release.
Created impactful packaging designs and unique visual branding. Established comprehensive brand guidelines for online and print marketing across numerous campaigns aimed at both B2B and B2C audiences.
Achievements:
Completed over 50 branding and packaging projects, building a portfolio of 20 clients (brands and agencies).
Achieved a client satisfaction level of 90%.
2020 - Present
GRAPHIC DESIGNER
Three Jerks Jerky - Venice, USA
Creative Department Manager, implemented the brand's visual identity and ensured visual consistency across all platforms.
Achievements:
After only 3 years in existence, the brand was sold for hundreds of thousands of dollars following its appearance on the television show Shark Tank. 2012 - 2014
CONTACT
M.F.A. in Graphic Design EXPERIENCE
KEDGE Design School
www.kedgeds.com
Toulon, France
2004-2006
B.A. in Communication
University of Strasbourg
Strasbourg, France
2002-2004
EDUCATION
Graphic Designer with over 15 years of experience, specializing in graphic design, branding, and packaging. Passionate about creating impactful and innovative visuals, my commitment is to leave a lasting impression. My goal is to create authentic connections between brands and their audiences through inspiring and innovative designs.
SOFTWARES
Lightroom Stager Keynote
Illustrator Photoshop InDesign
Branding
Packaging
Concept Development
Digital & Print
Advertising
POS Design
Marketing Collateral
EXPERTISE
************@*****.***
linkedin.com/in/lucaswentzel
lucaswentzel.com
FREELANCE SENIOR DESIGNER / DESIGN, BRANDING & PACKAGING LUCAS WENTZEL
lucaswentzel.com
SKILLS
Brand Development: Responsible for creating and developing brand image, packaging, and 360-degree digital campaigns for various brands and agencies, working closely with the creative director.
Visual Consistency: Ensure consistency in appearance across all media, from initial design to final publication.
Interdisciplinary Collaboration: Work closely with creatives, project managers, the experiential team, production/art studio, and other team members. Guideline Establishment: Establish visual identity and marketing guidelines for both online and print campaigns targeting B2B and B2C clients.
Contact this candidate