Fred Shem
*********@*****.*** Greater Hartford
Profile
Experienced, High-Converting Content Marketer & PPC Copywriter Professional Experience
Fred Shem, Content Marketer
Content marketer. Ghostwriter. PPC Copywriter.
June 2014 - Present (10 years 1 month)
I write strategic, extensively researched, and audience-centered content to help businesses build relationships with their target customers. Whether you need technical tutorials or SME-driven thought leadership content, I can help.
(And I won't use AI to do it!)
My existing services include the following:
Human-first and still-SEO-optimized blog posts, ultimate guides, and web series.
SME-driven content, including interviewing and ghostwriting for internal or
• external SMEs.
Technical content like tutorials, guides, or data analysis in regulated
• industries, including finance/fintech, legal, health, and risk/compliance sectors.
•Data-heavy professional whitepapers.
Strategic lead magnet development, including ebooks, checklists, and
• webinars.
•Content marketing strategy development.
•Content style guides creation and development.
•Content marketing audits.
•Case study generation, including long-form and short-form case studies.
•Long-form social media content for business owners and C-suite executives. PPC copy, including both long-form and short-form copy for Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
I currently offer specialized services for B2B/SaaS, finance/fintech, and B2B health brands.
Kay Jewelers
Third Key
January 2013 - June 2014 (1 year 6 months)
Oviedo, FL
Walt Disney World
Disney College Program
June 2012 - December 2012 (7 months)
Locations worked include Cape May Cafe, 1900 Park Fare, The Grand Floridian Cafe, Kona Cafe, and ESPN Club. All were full-service restaurants. The Southeast Review
Intern
August 2011 - December 2011 (5 months)
•Tallahassee, Florida
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Education
Florida State University
Bachelor's degree, Creative Writing · (2009 - 2012) Oviedo High
· (2009)
Skills
Editing Writing Blogging
Languages
Italian (Elementary) English (Native or Bilingual) Certificates
Content Marketing
Certification
Email Marketing
Certification
Social Media Marketing
Certification
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