Content Writer and Digital Marketer

JERRY MACKENZIE

*************@*****.***

OBJECTIVE

Content Writer with over 4 years of experience creating SEO-optimized content across various industries, with a strong focus on technology, B2B, SaaS, and digital marketing. Skilled in conducting thorough research, implementing user-friendly formatting, strategic internal linking, and collaborating with cross-functional teams to deliver high-quality, engaging content that drives traffic, enhances brand visibility, and exceeds client expectations.

PROFESSIONAL EXPERIENCE

Technology Journalist, Techopedia (March 2024 - Present)

● Write in-depth articles, comparisons, and features covering the latest developments in the technology industry

● Optimize articles for search engine visibility and social media sharing

● Analyze and interpret complex technical information to create engaging, accessible content for a wide audience

● Conduct thorough research using reliable sources, industry reports, and data to ensure accurate and up-to-date reporting

● Collaborate with the editorial team to develop story ideas, pitch articles, and ensure high-quality, engaging content

Freelance Technology Writer, U Green (October 2021 – January 2024)

● Research and write informative reviews covering the latest consumer technology products, services, and industry trends

● Analyze key hardware components, benchmark performance metrics, evaluate build construction/materials, and test real-world usage in multiple scenarios

● Convey complex technical capabilities, specifications, and evaluation details into engaging, reader-friendly reviews

● Create engaging mixed media content including photos, videos, and infographics

● Optimize content for search engine visibility and work closely with editors to constantly improve review quality and value

Freelance SaaS Content Writer, Cloudex (September 2022 - August 2023)

• Researched industry trends and topics to write blog articles and website content

• Conducted keyword research and on-page optimization for SEO

• Wrote compelling product descriptions, value proposition statements, and landing pages

• Produced white papers, ebooks, and guides around SaaS topics like cloud computing, analytics, and AI

• Created personalized email campaigns and newsletters for lead generation

• Collaborated with marketing teams to produce content aligned with buyer personas and campaigns

News Writer, MovieWeb (November 2022 - November 2023)

• Collaborated with a dynamic team to deliver breaking news stories and in-depth features

• Demonstrated strong research and fact-checking skills to ensure reporting accuracy

• Maintained awareness of industry trends and developments

• Gained valuable experience in image editing, enhancing visual content to complement written articles

• Consistently met deadlines and adapted to fast-paced news cycles Content Writer and Copywriter, Livingston Research (2020 - 2022)

• Composed original content for various publications, seeking approval from supervisors, editors, or publishers

• Ghostwrote articles for clients and agencies, incorporating relevant SEO terms and interlinking

• Managed competing deadlines efficiently

KEY SKILLS

• SEO Content Creation

• Technical Writing

• Copywriting

• Research & Fact-Checking

• Editing & Proofreading

• Content Optimization

• Scriptwriting

• Persuasive Writing

• Business Writing

EDUCATION

BA in English Language & Literature, Daystar University (2020) CompTIA Security+ certification

PORTFOLIO

https://medium.com/@jerrymakenzie

PROJECTS

Product Review: Apple's Unleashed Event

• Reviewed products unveiled at Apple's October 2021 event, dubbed 'Unleashed'

• Article link: https://blog.ugreen.com/unleashed-apples-october-event-all-wrapped-up/ Product Review: Thunderbolt 4

• Reviewed Thunderbolt hardware interface on MacBook Pro

• Article link: https://blog.ugreen.com/thunderbolt-4-everything-you-need-to-know/

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