Business Development Sales Executive
Resume:
STEPHEN C. HORNE
Senior Marketing, Technology and Sales Executive
*******.*.*****@*****.***
https://www.linkedin.com/in/stevehorne
Senior Strategy, Business Development, and Marketing Executive with extensive database, analytics, and strategy expertise. Recognized as a thought leader and expert in CRM, large-scale databases, digital design and marketing applications, financial systems and services, and government transparency. Expert in BTB data and services. Proven success in driving corporate profitability, developing technology-based programs, and transforming data into productive solutions. Skilled in global data management and transformation, C-level relationship development, and driving revenue growth. Notable achievements include generating $500M in incremental revenue portfolio at IBM, building a BTB data division from $0 to $260MM in 7 years at Dun & Bradstreet, and driving new business opportunities: strong account development, business transformation, client management, and solution delivery skills.
Work Experience
Head of Sales and Marketing, Atlas Technologies
New York, New York Nov 2023 - Present
• Atlas Technologies is a SaaS Application that captures meaningful discussions with influential individuals known as Digital Opinion Leaders (DOLs), who hold significant sway in their respective markets.
• Identifying relevant DOLs: We utilize Large Language Models (LLMs) to conduct thorough research and identify individuals or organizations with a substantial following and influence. Understanding their interactions and expertise: We analyze the online influencer's audience share and the topics they focus on. This enables us to comprehend the credibility and expertise they bring to their followers, ensuring that their influence is authentic.
• Engaging in digital conversations based on commentary: We closely monitor discussions initiated by influencers on various social media platforms, blogs, and forums. Although we do not directly engage with the DOLs, we gather their insights and expertise and observe their interactions with other users, providing a comprehensive understanding of their conversations and opinions.
• Monitoring and responding to mentions: We carefully monitor online conversations related to our clients and relevant topics. We promptly and helpfully respond by tracking influencers' or their followers' comments, questions, and concerns. Companies bridge the gap in their social presence, demonstrating their commitment to engaging with the patient community and addressing their needs.
• HealthSocial process allows pharmaceutical companies to bridge the gap in their social presence, demonstrating their commitment to engaging with the patient community and addressing their needs.
• While Atlas Technologies focuses on the healthcare sector, our versatile application can be customized for various industries. We have already developed a Proof of Concept for Politics and Business Impact based on legislative behavior and can work with sports, fashion, hospitality, CPG, financial services, and many others.
CEO, Horne & Associates
Cliffside Park, New Jersey Feb 2018 – Present
A boutique specializing in MarTech and Ad Tech, serving Fortune 500 companies, he developed and executed strategies for implementing large digital platforms.
• Achieved $5.8B in revenue globally across 40 countries through the IQOS launch at Philip Morris International. Led a $75MM Knorr (Unilever) campaign (Social and Digital) brand in Europe
• He has facilitated collaboration between IS and Marketing/Digital teams to enhance performance.
• IBM Global Business Services (GBS)
Executive Advisory Board Member, Treasure Data
Mountain View, California Jan 2019 - Sep 2021
• Board Advisor to CXO Team for Major CDP organization
• Worked with the sales team on ABM programs; drove incremental 25% revenue
• Advised Sales Organization on Sales Team realignment to deal with the divestiture from ARM Global Leader & Senior Partner, IBM Global Center of Competency Armonk, New York Apr 2010 -- Feb 2018
• Developed a comprehensive marketing strategy for a portfolio valued at $500 million
• Annual quota of $150M in new business, consistently overachieved at 130%+
• Led a high-performing team of over 25 key partners to deliver 25 integrated marketing solutions worth over $150M for GBS Large Deal Clients Vice President - Master Data Management & Integration Services, Dow Jones & Company Princeton, New Jersey Jan 2008 - Jan 2010
• Developed a new model that resulted in the replacement of $7.2 MM in vendor contracts, resulting in a 3 improvement in product profitability
• Developed and led a new group focused on Master Data Management & Integration Services
• Successfully managed the largest project in Dow Jones history, dedicated to Government Transparency focused on Congress's authorization of $700 billion for Troubled Assets Relief Program (TARP) in October 2008
• Provided Consulting services to Congress, testifying 11 times on Financial Data issues for TARP and Recovery Efforts
Vice President & Executive Advisory Board Member, Generate Inc. Maynard, Massachusetts July 2007-Jan 2008
• Developed proprietary web crawling, digital applications development, and semantic data capture technology. Developed Master Database and services that increased the value of Generate for acquisition by Dow Jones & Co. 1/2008.
• Created Pricing and Product Strategy to include market analysis, competitor research, and pricing optimization.
• Expanded Generate's Social Networking and Relationship Management Capability
• Advised on general strategy and development, providing insights and recommendations for business growth and expansion.
• During tenure, Revenue rose from $5MM to $15MM and acquisition by Dow Jones & Co. for
$60MM
Executive in Residence, Trident Capital
New York, New York Mar 2003 - Jul 2007
V-12 Group performed Database Marketing and Analytics, Data Provisioning, Digital Design and Development, CPA, and CPL
• Ran sales operations in statement Marketing, E-marketing, and Affinity Marketing. Member Drive was the largest membership-based affinity marketing company in the US.
• Successfully sold Member Drive to V-12 Group and served as Division President until 2006. Managed Affinity Marketing Group and led V12 Group Business Development and Strategy.
• Managed a membership base of over 75 million Affinity members
• Managed vital client relationships with The National Wildlife Federation, The Paralyzed Veterans of America, The National Rifle Association, and The United Negro College Fund generating over $10MM in revenue for the membership organizations. President, The Interpublic Group of Companies, ANALYTICi New York, New York Jul 1999 - Mar 2003
• Developed a new model that replaced $7.2 MM in vendor contracts, resulting in a 3% improvement in the profitability of engagements.
• He has participated in significant new business pitches that resulted in over $3B in new billings.
• Built organic Marketing Services Organization within Major General Advertising Agency Group Education
Fairleigh Dickenson University
Bachelor of Science, Marketing
New York University - Nat Ross School of Direct Marketing Program: Direct Marketing and Analytics
Dartmouth College
Program: Hypercompetitive Strategy
Harvard Business School
Program: Negotiating Skills
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