Social Media Digital Marketing

Laurence Ebanks

Email: ********@*****.*** LinkedIn: linkedin.com/in/lgebanks/ Phone: 202-***-**** Address: Silver Spring, MD

oSocial media

oCommunication

oStrategic Planning

oDigital Marketing

oPublic Relations

oForesight on organization needs.

oWeb Design

oGraphic Design

oOffice Project Management

OBJECTIVE

Creative and results-driven Digital Marketing Specialist with a strong background in graphic design, SEO, social media management, and digital content creation. Seeking to leverage my skills in developing innovative marketing strategies and enhancing brand visibility to contribute to the growth of a dynamic organization through targeted digital marketing efforts and improved audience engagement.

PROFESSIONAL EXPERIENCE

Brand Consultant, Freelance– Silver Spring, MD December 2021 – Present

Developed and implemented branding strategies for small businesses, ensuring consistent messaging across digital platforms, increasing online visibility and customer engagement.

Conducted market research to identify target demographics, optimizing brand positioning and improving content relevance.

Advised clients on SEO, paid social media, and email marketing strategies to enhance online presence.

Designed brand assets and provided creative direction for promotional materials, ensuring alignment with client goals and brand identity.

Analyzed marketing performance metrics, providing insights to drive campaign effectiveness and business growth.

Pricing Coordinator, Encore Tickets - Bethesda, MD April 2023 – Present

Collaborated with the marketing team to produce high-quality social media content, resulting in a 20% boost in online engagement.

Managed digital assets to maintain brand consistency and align with marketing objectives.

Supported the development and execution of pricing strategies, improving the management of paid social media campaigns and search engine marketing.

Analyzed internal sales data and market trends to track and report on campaign performance metrics.

Led high-level analytical projects to enhance pricing performance, strengthening digital marketing campaign analysis.

Events Marketing Manager, American Public Health Association (APHA) – Washington, DC May 2022 – July 2022

●Developed and executed digital marketing strategies for APHA events, managing end-to-end campaigns across email, social media, and web platforms.

●Managed social media accounts, creating engaging content that boosted event engagement and brand visibility.

●Produced promotional videos and web content, aligning with SEO and paid social strategies to improve event promotion.

●Designed event collateral and maintained brand alignment across digital and print marketing materials.

Marketing Coordinator, Eluvial Enterprise Inc. – Washington, DC April 2022 – May 2022

●Created and curated content for social media and blogs, increasing engagement and optimizing content for SEO and SEM.

●Led website enhancement initiatives, improving user experience and search engine rankings through optimized content and keyword strategy.

●Coordinated and strategized print and digital marketing campaigns, driving brand visibility and audience engagement.

Administrative Assistant, Temporary Agencies – Washington, DC January 2016 – March 2022

●Processed and recorded data from surveys, maintaining accuracy for effective campaign performance analysis.

●Established organizational systems, enhancing operational efficiency and project management.

●Contributed to data entry and supported app development, ensuring attention to detail in data management.

EDUCATION & CERTIFICATION

2021

University of Maryland Global Campus

Bachelors of Science: Marketing

Minor Digital Media & Web Technology

2003

Tesst College of Technology

Associates: Information Technology

AREAS OF STRENGTH

oDigital Marketing Strategy

oSEO & SEM Optimization

oSocial Media Management

oGraphic & Web Design

oData Analytics & Reporting

oCampaign Management

oProject Management

Content Creation & Branding

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