Luis Fernando Telón
Cell# 909-***-****
********@*****.***
To Whom It May Concern:
My enclosed resume is for your review. Given my long-time related experience and excellent capabilities,
I would appreciate your consideration for this job opening. My Skills are an ideal match for this position.
My Qualifications:
32 years of product knowledge in the Grocery industry, in addition to my present position as a
West Coast Reginal Manager at EDT EXPORT & CENTRAL BEER. This has given me an opportunity
to expand my knowledge in the Grocery industry.
Coming from the distribution side at Unified Grocers, to my present position on the manufacturing side,
has helped me to understand the full circle of the grocery business.
I have built an excellent rapport with customers; I have also built programs and promotional deals for
my customers, as well as successfully linked and maintained the important communication between me
home base office in Guatemala and the USA customer. I have the responsibility to manage our local inventory,
Promotional budget, Market research, and most important search new customer and distribution points.
In addition:
I had the pleasure to work for Unified Grocers (Now Super Valu) In the 25 years I spent at Unified Grocers
I had the opportunity to learn various skills: I began my carrier as a Merchandiser, learning product placement
and Knowleage, I exited Unified as an Account Executive with 17 years of Sales experience.
(Hispanic groceries, Specialty groceries, Health & Beauty Care, Hardware and Candy) I have also
collaborated with other departments as needed.
I was Assigned to Market Centre/Unified Grocers major chain headquarters accounts with
sales greater than $11 million.
Planned, coordinated, directed, and monitored the promotions and sales of Market Centre products,
services and policies. Works closely with account management and purchasing staff to develop and
stimulate sales. Presented and sold new or additional product lines and received approval for system-wide
sales. Provided a key communication between assigned accounts.
Bilingual: Fluent in Spanish/English (read & write) Traveling throughout California daily.
Excellent driving record. Technical/Computer Skills: Knowledge of Microsoft Office documents and
Outlook. I understand Unified’s Programs and systems: SSA system, AOS, Business Center, among others.
Thank you for taking the time to review my qualifications.
Sincerely,
Luis Telon
Experience:
May 2021to 2024 - transferred to Guatemala, Centro America.
had the opportunity to work with companies in Guatemala to develop and export.
I have contacts in both private and government sectors to develop programs.
. I am a member of Guatemala Chamber of Commerce
. I visited China Fair in Canton; I have contacts in China and Colombia to import
To ensure quality control.
Nov. 15, 2016 – May 2022 - EDT. EXPORT/Central Beer USA. (Guatemalan based Company)
Reginal sales Manager. (Food and Beer products)
Managing sales growth in California and PNW area. Groceries and beer business.
Works closely with account management and purchasing staff to develop and stimulate sales.
Managing inventory for both Food and Beer warehouse.
Manages Promotions and budget.
Traveling throughout California.
Market research.
Looks for opportunities, additional distributions and builds programs for accounts specifically as needed.
Review shelf and product integrity.
Manages Merchandising personal and routes.
Work closely with brokers, planning, coordinating and projecting sales.
Provides key communication between accounts, warehouses, distributors and home office.
1999-Nov 1, 2016 Unified Grocers of California -- Commerce, CA
Account Executive Market Centre (Specialty groceries, nonfoods, Candy, Hispanic groceries)
Traveled throughout Southern California daily.
Assigned to Market Centre major chain headquarters account for sales greater than $10 million.
Planned, coordinated, directed, and monitored the promotion and sale of Market Centre products, services and policies.
Worked closely with account management and purchasing staff to develop and stimulate sales.
Presented and sold new or additional product lines and received approval for system-wide sales.
Provides a key communication between assigned accounts.
Communicated with Sales & Service and set up crew personnel.
1998-1999 Certified Grocers of California -- Commerce, CA
Merchandiser Trainer GSC/GGMC (Now Market Centre)
Traveling throughout Southern California daily.
Providing day-to-day training to GSC/GGMC in-store and merchandising staff to assure the highest standards of training
within budget and guidelines.
Develops, maintains, and monitors established training assignments for each staff member to maximize training for
in-store stockers and merchandisers.
Trains staff members to GSC/GGMC stocking and merchandising. Continually reviews training of staff and provides
regular feedback in the form of additional training.
Trains and assists minor reset and revamp to support new categories, promotional programs, and sales opportunities.
Schedules and train GSC/GGMC Merchandising staff involved in a continuing store service and re-set program.
Keeps GSC/GGMC operations management informed of training activities for each stocker and merchandiser.
Provides vacation relief for GSC/GGMC Operations Specialists.
1996-1998 Certified Grocers of California Commerce, CA
Sr. Operations Specialists GSC/GGMC
Traveling throughout Southern California daily.
Made sure that HABA items and hardware items are well represented throughout each store.
Making sure Owner/Managers were satisfied with the overall appearance of the store.
Worked with category management on re-sets and new accounts.
Monitoring sales reps from varies companies.
Made sure that each store had an order written or put a set load up on selves.
1992-1996 Certified Grocers of California Commerce, CA
Operations Specialists GSC/GGMC
Traveling throughout Southern California daily.
Make sure that HABA items and hardware items will represent throughout each store.
Order Writing.
Facing and dusting my work area.
Making sure Owner/Manager was satisfied with the overall appearance of the store.
1990-1992 Certified Grocers of California Commerce, CA
Merchandiser GSC
Traveling throughout Southern California daily.
Stocking Specialty items.
Stocking Hispanic items.
Facing and dusting my work area.
Making sure Owner/Manager was satisfied with overall appearance of the store.
Education:
1997 Certified Grocers of California Commerce, California
Customer Focused Presentation Skills Class
2001 Unified Grocers - Commerce, California
Professional Selling Skills
2006Unified Grocers - Commerce, California
Supervisor Certification Program Training (This program gave me 5.2 CEU’s)
Chaffy College (Working on Management degree) Alta. Loma, California
Skills:
Communication: Create clear concise documentation to maximize effective communications
speaks effectively, listen attentively, openly expresses ideas,
Negotiates/resolves differences, leads group discussions, provides feedback, persuades others,
Provides well-thought-out solutions, gathers appropriate information, and confidently speaks in public.
Personal Skills: works well with others, supportive, motivates others, counsels, Cooperates, delegates
effectively, represents others, understands feelings, self-confident, accepts responsibility, Self-motivated,
Adaptable, Responsible, Punctual, Innovative, Dynamic, fast Learner, Team player,
Research/Planning: forecasts/predicts, creates ideas, identifies problems, meets goals, identifies
resources, gather information, solve problems, define needs, analyze issues, develop strategies,
assesses situations
Organizational Skills: handles details, coordinates tasks, punctual, manage projects effectively,
meets deadlines, Sets goals, multi-tasks
Technical/Computer Skills: Knowledge of Microsoft Office documents and Outlook. Work and build
spreadsheets
Unified’s Programs and systems: SSA system, AOS, Business Center, among others
Bilingual: Fluent in Spanish/English (read & write)
Achievements:
Merchandiser of the Year Award 1994
Merchandiser of the Year Award 1995
Perfect Attendance Award 1993
Perfect Attendance Award 1994
Perfect Attendance Award 1995
Perfect Attendance Award 1996
Perfect Attendance Award 1998
I have received excellent yearly reviews
I have received my; 5,10,15 and 20 year work anniversary rewards
My Goal:
To effectively demonstrate my interpersonal communication skills in a professional
environment my desire is to find a professional environment in which to learn new
skills while utilizing my previous experiences to improve beyond my current abilities.
I expect to build a strong business relationship with your company and customers.
and to exceed expectations in all aspects of my work.