Marketing Intern Management

ANNA CATHERINE OSS

Email:********@***.*** ; Phone number: +1-651-***-****

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EDUCATION

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Carlson School of Management (MBA Program - exchange semester)

selected by merit from Bocconi University

courses: Pricing Strategy, Negotiation Strategies, Marketing Management, International Marketing

August 2024 - December

2024

Bocconi University (expected graduation September 2025) MSc in MARKETING MANAGEMENT GPA: 29.00/30

Relevant Courses: Strategic Marketing and Analytics, Consumer Behavior, Market Research, Innovation in the Data Economy, Industry Analysis, Brand Management, Marketing Legal Issues, Channel Marketing

Project with Reckitt with brand Durex: constructed a brand awareness strategy to increase Gen Z's brand awareness for Durex by 45% by conducting in-depth interviews and focus groups and extracting meaningful insights

Project with Moët and Hennessy: developed a launch strategy for a new no-alcohol mocktail to increase market share by 5% by using concept testing

Project with Henkel: created a strategy for the magazine DonnaD to increase lead generation by 35% by creating a podcast and improving loyalty program. Milan, Italy

September

2023 -

Present

Free University of Bozen/Bolzano

BSc in Economics and Management GPA: 110 cum Laude

Selected as one of 89 Best Students of the Faculty of Economics for Academic Achievement for the year 2022 and 2023

Trilingual University; courses taught in German, English, Italian

Marketing Thesis: "Environmental Brand Activism: A comparison between U.S. and Italian Consumers

Bolzano, Italy

September 2020 -

September 2023

Universität Bremen (Erasmus exchange semester) Bremen, Germany February 2022 - August 2022

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WORK EXPERIENCE

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DATIA SERVIZI CONTABILI (Accounting Firm) Trento, Italy

. updated and organised the corporate books of client companies February 2022 - March 2022

created a guideline regarding tax laws for the company's client outbound communication (e.g. mailing lists), which improved digitalization in the company

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NEWBRIDGE CLINIC HEALTH & WELLNESS Minneapolis, Minnesota (USA)

. led administrative tasks and conducted patient reception activities July 2019

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LANGUAGE SKILLS

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English & Italian (mother-tongue)

German C1 Goethe Zertificat (fluent)

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IT SKILLS

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Excel - Proficient

SPSS - Intermediate

Python - Beginner

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Contact this candidate