Graphic Designer Senior

Senior Graphic Designer

Digital Portfolio: http://manolo-iwds.myportfolio.com

Email: ********.***@*******.***

LinkedIn: https://www.linkedin.com/in/manuel-cardona-4659b8a/

Cel: 425-***-****

Summary

With over a decade of experience in visual design, I specialize in creating compelling brand visuals that drive engagement and enhance user experiences. My professional journey has been marked by: Strong Analytical Skills: Ability to analyze, conceptualize, and solve complex design challenges with meticulous attention to detail. Project Leadership: Proven success in leading and managing multiple projects under tight deadlines, ensuring timely delivery and high-quality outcomes. Technology Orientation: A passion for leveraging technology to enhance and elevate brand experiences. Collaboration: Experience working closely with cross-functional teams to align design work with evolving business goals and user needs.

Experience

Lead Graphic/Visual designer (contract via TEKSystems. LLC)

Microsoft Advertising

May 2023 - Oct 2024 (1 year 6 months)

• Designed, developed and maintain online graphic eLearning-related resources including infographics, logos, animations, PPTX presentations, video editing, Emails, whitepapers, virtual backgrounds and more based rebranding guidelines.

• Close collaboration and communication with Internal LSS and LCs to design and update graphic components to Articulate Rise360 and Microsoft Learning Lab courses. Used AEM as a content, marketing and asset management system.

• Designed and created an extensive Icons system (160+ icons) that improved user navigation and interaction by 15%, resulting in a more intuitive user interface design experience and increased course completion rates.

• As a design lead, facilitated design scrum weekly meetings to evaluate and estimate time on 148 catalog course graphic requests. Delegated design responsibilities based on Microsoft Project board and course update priorities. Reduced design turnaround time by 20% by implementing a streamlined design process and effective delegation of tasks.

UX/UI Visual designer (remote. Freelance)

Eterna Clothing Co.

Jan 2023 - Jun 2023 (6 months)

• Brick and mortar clothing store that intends to digitally expand its presence through an ecommerce site within Colombia: it includes a consistent concept development, design flows, interactions, high fidelity wireframes, design system, library components, style guides, and prototyping.

Created new opportunities, increased store audience awareness by 30%, and supported point of sales through a digital platform, resulting in a 18% increase in online sales.

Close collaboration with Product owner, PM, and Photographer to organize, design, set the stage for a seamless and intuitive new woman ecommerce portal. Create new opportunities, increase store audience awareness, and support point of sales through a digital platform.

Senior Visual designer (remote contract via MCG. LLC)

Gilead Sciences

Feb 2021 - Aug 2022 (1 year 7 months)

Facilitated positive intuitive user experiences by identifying and defining design opportunities among cross-functional teams, leading to a 20% increase in user satisfaction scores.

Led the design direction and execution of digital brand identity marks and communication components (Design Studio and Neolabs), resulting in a cohesive brand presence and improved internal and external communication.

Collaborated with Directors, Operational teams, Study teams to understand business goals, requirements on user needs to design and execute on UI/UX Design Studio SharePoint site: design concept, features, interactions, wireframing, journey mapping, user flows, prototype usability testing, hand off visual component’s asset library and documentation to developers.

Design Tech & Innovation PowerPoint presentations based on specific needs as: COLT, Digital Health, Patient Experience, Patient Voice Techniques, Operational Strategy, Playbooks, etc.

Created Icon system and infographics: concept, design, development, and implementation across digital and print communication pieces.

Visual designer (contract via TEKSystems. LLC)

Microsoft

May 2019 - Oct 2020 (1 year 6 months)

Executed content updates to HIG (Human Interface Design Guidelines) to show how product design and visual systems support Bing brand standards and style.

Designed pixel-perfect visual system Icons for searchable library to allow easy-access to icon assets. Core UX _WPE. Produced design explorations at a series of features and experiments, leading to a 15% increase in user retention and a 10% increase in new user acquisition. Able to explain and communicate their value based on behaviors, needs and motivations through interviews, surveys and usability testing.

Designed pixel-perfect Icon color Illustrations for maps, hotels, and sports search activities to enhance the user visual experience.

Visual Designer/Web Production (contract via TEKSystems. LLC)

Amazon Web Services

Aug 2017 - Mar 2019 (1 year 8 months)

Collaborated with multidisciplinary UX/UI teams in response to marketing and business requirements to build and maintain customized diverse design solutions, meeting unique industry requirements. Developed, maintained, and strengthened detailed web design templates, icon asset library systems, style and usage guides, patterns, and specifications, ensuring consistent use across the board and reducing design inconsistencies by 25%.

Presented design work and took direction from creative lead to evaluate feasibility on proposed solutions before passing to marketing or technical stakeholders for review and feedback.

Able to synthesize stakeholders’ feedback from multiple teams or to quickly produce rapid iterations to deliver final, quality, pixel-perfect assets on time.

Education

University of Phoenix Online Campus

BSIT, Web Design/Development

The Art Institute of Seattle

APPLIED ARTS, Visual Communications

Cuesta College

Associate of Arts, General Education

Licenses & Certifications

Creating Design Systems with Sketch - LinkedIn

Interaction Design: Interface - LinkedIn

Skills

UI design • Web Design • Presentation Design • Editorial Design • Icon systems • Brand Identity •

Typography • Design Systems • Packaging Design • Instructional design

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