Data Analyst Power Bi

Ritu Shah

Data Analyst

Dear Hiring Manager,

I am excited to apply for the Sr. Data Analyst role at Crossmedia Inc. With over five years of professional experience in data analytics and a strong background in data visualization, consumer insights, and media analytics, I am confident in my ability to contribute to your mission of creating innovative connections between brands and people.

At Capgemini, as an SAP Consultant, I designed data visualizations in Tableau and Power BI that reduced processing time by 40% and led KPI monitoring initiatives that improved data-driven decision-making. During my tenure at SAP, I spearheaded data integration and modeling processes that optimized audience insights for Nike and reduced operational costs by 20%. Additionally, my work on marketing analytics and fraud detection for HSBC utilized AWS and Azure to deliver scalable and efficient data processing solutions.

I am especially excited about the opportunity to work with tools like AWS Glue, Apache Airflow, and Redshift to develop scalable data solutions. My proactive approach to learning, combined with my eagerness to gain hands-on experience in cloud data platforms and modern data architecture, aligns well with the responsibilities of this role. I am confident that my collaborative mindset and commitment to continuous improvement would make me a valuable addition to the Crossmedia’s team. Key skills I bring to this role include:

• Data Analysis and Visualization: Proficient in Tableau, Power BI, and Looker for crafting compelling visual narratives

• Consumer and Market Research: Experienced with demographic, psychographic, and behavioral profiling, as well as brand health and competitive analyses.

• Advanced Analytics: Skilled in marketing mix modeling (MMM), A/B testing, multivariate analysis, and causal inference modeling.

• Statistical Expertise: Well-versed in multivariate regression, clustering, and forecasting using Python, R, and SQL.

• Media Analytics Tools: Familiarity with YouGov, Nielsen, MRI-Simmons, and other platforms relevant to understanding media performance. I share Crossmedia’s values of transparency, innovation, and holistic well-being. My academic journey, culminating in an MBA in Business Analytics (GPA 4.0) from Southern New Hampshire University, reflects a commitment to rigorous analysis and strategic thinking.

I am eager to bring my analytical rigor, storytelling acumen, and collaborative spirit to Crossmedia to empower clients with actionable insights and drive business outcomes. Thank you for considering my application. I would welcome the opportunity to discuss how my skills and experiences align with the Sr. Data Analyst role. Warm regards,

Ritu Shah

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