Public Relations Social Media

Christine Byrne

Colleyville, TX • 203-***-****

***************@*******.*** • www.linkedin.com/in/christine-a-byrne

Public Relations Communications

Enterprising, results-driven public relations lead amplifying global technology solutions and brands through development and execution of bespoke media relations strategies. Collaborative leader inspiring individual innovation, cohesivity, and high performance within global teams.

CORE COMPETENCIES

Communication Strategies • Media Relations • Public Relations • Marketing Campaigns • People Leadership • Brand Reach

Executive Communication • Strategic Partnerships • Global Media Strategy • Content Creation • Customer Success Stories

Technology Products • Cross-Functional Leadership • Key Performance Indicators (KPIs) • Data Analysis • Media Assets

EXPERIENCE

LOOQ AI Dallas-Fort Worth Metroplex, TX / Remote 02/2024 - Present

Directing the global communication strategy for a technology hardware and software firm in the infrastructure industry, I prioritize cultivating critical reporter and media influencer relationships while guiding media strategy development.

PR Communications Director

Accountable for orchestrating comprehensive public relations strategies and initiatives, including messaging, thought leadership, executive engagements, speaking opportunities, and social media endeavors, aligned with corporate objectives.

Draft a range of media materials, including pitches, press releases, talking points, and media advisories for technology publications and social media.

Build and sustain strong relationships with top tier reporters across mainstream, technology, and industry publications.

Prepare company spokespeople for media engagements, ensuring clear and effective communication.

Bentley Systems Dallas-Fort Worth Metroplex, TX / Remote 05/2020-01/2024

Responsible for leading the media relations strategy for a global software development company specializing in infrastructure and engineering solutions, valued at $1 billion.

Director - Media Relations

Proven track record of successfully developing and executing comprehensive media relations and communications strategies to enhance brand visibility and reputation.

Owned end-to-end media strategy and operations surrounding corporate messaging, product promotion, content creation, press release development, media pitches, and customer success amplification.

Oversaw four direct colleagues along with seven PR agencies globally; directed day-to-day operations and established KPIs for top-tier UK and US agencies targeting all media channels with focus on generating mainstream, high-technology, and industry coverage to support corporate messaging and brand identity.

Designed high-touch, omni-channel media campaigns, ensuring maximum reach through diverse content and distribution strategies. Collaborated with internal and external writing teams to create press releases, articles, and case studies focused on audience insights and customer success.

Maximized global brand reach and influence by forging strategic relationships with prominent professionals, industry analysts, and leaders at key publications, such as Tech Brew, Forbes, Newsweek, LifeWire, and The New York Times.

Aligned product, media, & marketing strategies through regular collaboration with Regional & Industry Marketing, Product Development, and Executive teams.

Engaged technical teams on media campaign planning and go-to-market strategies for product & feature releases.

Elevated executive visibility and industry reputation through proactive identification of speaking engagements and editorial placements regarding thought leadership content featured in industry-leading publications.

Select Achievements

Increased total media coverage 60% and executive/C-suite coverage and placements 46% year-over-year in 2023, adding ~$7.5M in advertising value.

Directly impacted bottom-line profitability and shareholder value for company’s digital twin solutions by increasing brand awareness, visibility, and share of voice >45% in 2021.

Produced ~7.5K editorial placements and press release pickups annually, successfully enhancing company’s market position by securing opportunities at large-scale, highly visible corporate events, press conferences, and C-level press conference calls.

Transformed UK agency performance, consistently achieving double-digit year over year growth over established editorial coverage goals.

Recognized twice for Bentley’s prestigious Founders’ Award in Marketing for outstanding workplace performance (2016 & 2022).

Bentley Systems Watertown, CT 08/2004-05/2020

Acquired Haestad Methods Inc.

In charge of spearheading all strategic communications and media engagements for a wide range of high-tech software and products across the US and UK regions.

Senior Manager - Media Relations

Led full build out and launch of enterprise media/public relations function, including strategy development, process design, and corporate role definition.

Expanded market share and brand awareness through innovation and execution of proactive, multi-channel PR strategies; worked with seven global PR firms creating market-driven content to position Bentley as industry leader.

Generated significant positive news coverage across industry trade journals and secured first-time publications in mainstream media outlets, including The Times, Top Gear, and Forbes.

Established company as leader in infrastructure solutions by distributing thought leadership content, such as technical articles, case studies, and white papers; edited materials for press releases, blogs, press kits, and newsletters.

Interfaced with strategic partners, such as Microsoft, Siemens, and Nvidia, to plan and coordinate media communications for high-profile events and conferences, including Microsoft Ignite, each with up to 5K attendees.

Select Achievements

Expanded digital reach & engagement growth 3.5% after leading continuous modernization of company’s PR strategy and launching targeted social media campaigns across platforms, including LinkedIn, Facebook, Twitter (X), and Instagram.

Augmented positive press coverage by leading media communication strategy for Bentley’s annual infrastructure conference serving as primary channel for key product announcements and software user recognition awards.

Secured $1.5M annually in global sponsorship advertising and promotional activities to support corporate events by pitching value added partnerships and associations.

Selected to develop comprehensive global PR strategy and content for program providing STEM education to high school students; created full range of media content including press kits, media lists, digital assets, and talking points.

ADDITIONAL EXPERIENCE

Haestad Methods Inc. Waterbury, CT

Public Relations Manager

General DataComm, Inc. Middlebury, CT

Public Relations Manager - Corporate Communications

EDUCATION

Post University Waterbury, CT

Bachelor of Science, Marketing

Magna Cum Laude

TECHNICAL

Microsoft Office (Word, Excel, PowerPoint), Google Suite-

Public Relations Database Software (Cision, Meltwater)

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