Social Media Public Relations

Natalie Fernandez

Miami, FL 786-***-**** ***.******@***.*** https://www.linkedin.com/in/nataliefernandez22 RELEVANT EXPERIENCE

Cessie C. Communications, a public relations and social media marketing agency January 2024 – May 2024 specializing in lifestyle, beauty, travel, and hospitality industries New York, NY Public Relations Intern

• Created media lists, press releases, and media pitches resulting in increased client visibility

• Developed content for social media platforms, contributing to client success Pitch Publicity, a public relations agency specializing in the healthcare industry January 2023 – August 2023 Public Relations Analyst and Publicist Intern New York, NY

• Established and maintained media relations with radio, broadcast, and print networks

• Pitched national and international outlets like NBC and CBS and secured more than 50+ media placements in broadcast interviews and print publications, which led to national coverage

• Organized events and managed social media, leading to increased engagement by 20%

• Managed the firm’s Instagram account by creating 123 graphics on Canva of client mentions

• Compiled and managed monthly reports for 9 clients using Cision and Critical Mention clipping services Hispanic Public Relations Student Association August 2023 – May 2024 Vice President Gainesville, FL

• Assisted the president in overseeing an executive board of 7 people and the social media, public relations, and chapter development committee

• Developed strategies and campaigns for local chapter growth

• Assisted in external outreach activities, reaching out to alumni, employers, and students for chapter engagement

• Coordinated member recruitment efforts by participating in executive board meetings to ensure the most valuable students were chosen

Secretary March 2022 – April 2023

• Ran the UF HPRSA official email account and coordinated email outreach Gainesville, FL

• Monitored contacts of past, present, and future members

• Maintained the chapter database, including the membership bank, presentations, and other documents

• Took minutes at all executive board meetings

Public Relations Committee Member November 2021 - March 2022

• Assisted the public relations director in writing and designing monthly newsletters Gainesville, FL

• Built and cultivated relationships with other organizations on campus Pi Sigma Epsilon January 2023 – May 2024

Member Gainesville, FL

• Participated in philanthropy, competitions, and marketing projects

• Attended weekly meetings, development workshops, and presentations delivered by experienced business professionals

• Competed in a marketing case study competition at the National Convention and participated in professional development workshops where I networked and learned the importance of sales, marketing, and management in the business world

• Raised money through reselling initiatives within our sales project that aim to support the fraternity’s attendance at the National Convention

Sabor Latino Dance Team August 2021 – May 2022

Social Media Director Gainesville, FL

• Managed the team’s social media accounts and collaborated with 14 executive board members on content ideas

• Led, choreographed, and performed at annual competitions and live events winning 1st place overall EDUCATION

University of Florida, College of Journalism and Communications May 2024 Bachelor of Science in Public Relations, Concentration in Business Gainesville, FL SKILLS AND QUALIFICATIONS

Languages: Fluent English and Spanish (written/verbal) Computer Skills: Adobe Premiere Pro, AP Style, Canva, Cision, Critical Mention, CoverageBook, Dropbox, Google Drive, Google Analytics, Hootsuite, MailChimp, MS Office, MuckRack, Promoting AI queries, Slack, Qwoted

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