Social Media Packaging Designer

Dynamic, creative, packaging designer with more than 15 years experience. Proven execution of design

from concept to production for the customer to instantly and emotionally connect with the brand through style, color, content, and appeal. Strong focus on marketing with the ability to communicate to others through point of sale content and packaging design. Proven success in meeting clients expectations. Capable of achieving design needs on first concepts and exceeding project deadlines. Other areas of focus are branding, product photography, web interface design, and direct mail. Known for demonstrating motivation, dedication, reliability, multi-tasking, strong attention to detail, and a team player. EMSON USA - SENIOR DESIGNER - MAY 2019 - JANUARY 2021

+ Packaging / Brand Design developer for importer & distributor of international “As Seen On TV” products

+ Developer of recognized packaging and logos shown throughout TV and social media

+ Manage design briefs and execute the evolution of a brand from inception through completion

+ Direct product photography with outsourced photographer to ensure principal imagery for packaging projects

+ Execute in-house photography - photo retouch of product images to maximize presentation for e-commerce

+ UI design for multiple products applying minimal philosophy design to ensure optimal user experience

+ Design A+ Pages for Amazon fully expanding the brand using photography, copy and original graphical elements

+ Creator of icons, logos, infographics and animated gifs applied to numerous retail websites

+ Support sales department with projects including concept development, pallet renderings and presentations

+ Communicate directly with numerous overseas factories to ensure proper artwork production

+ Responsible for receiving print proofs from factories - review and approve all final artwork for mass production BRAND BUZZ, LLC. - SENIOR PACKAGING DESIGNER - JULY 2014 - MAY 2019

+ Delivered 50 + skus across 5 household categories for an estimated 2016 sales of $15MM; Brands included are Clorox™, Clorox Fraganzia™, Pine-Sol™, Formula 409™, Kingsford™, and Glad™

+ Manage the design concept portfolio for all new innovations and product offerings

+ Create and prepare all product labels for production ready files

+ Lead the supplier relationship for all artwork color matching and proofreading requirements for production

+ Develop artistic/creative presentations for the sales team to grow the retailer base

+ Executed all point of sale media ranging from flyers, IRCs, banners, pallet and floor displays

+ Develop and construct physical mock-ups for all new conceptual packaging ideas

+ Responsible for in-house photography of final products for all e-commerce platform needs; showcased on Walmart.com, Target.com, Lowes.com, Amazon.com, and Jet.com

+ Developed all visual media for the creation of a new website, www.cloroxdish.com LIFEWORKS - MAY 2022 - PRESENT

+ Senior Designer for nationwide wholesale automotive distributor

+ Oversee and manage the distribution of current projects with junior designers

+ Organized weekly meetings - encourage alignment with junior designers and sales team on current projects

+ Spearhead all in-house photography for packaging products and on-line info-graphics

+ Support sales department with projects including concept development, pallet renderings and presentations

+ Communicate directly with numerous overseas factories to ensure proper artwork production 646-***-**** • *****@********.*** • HTTPS://WWW.DROSARIO.NET PACKAGE DESIGN • BRAND IDENTITY

DAVID ROSARIO

SURE FIT INC. - ASSOCIATE ART DIRECTOR - FEBRUARY 2006 - JANUARY 2009

+ Created the new company logo released industry wide in Fall 2006

+ Lead creative for regional marketing campaign resulting in an increase of bottom line revenue

+ Conceptualized and designed all point of sale materials including package inserts, posters and retail signage

+ Revitalized ecommerce product shots for Surefit.com, Target.com, HSN.com, and Macys.com

+ Developed new to market plan-o-grams for Bed Bath & Beyond, Kohl’s, and JC Penny

+ Innovated new advertisment for publications such as Martha Stewart, Country Living and Hallmark

+ Created and developed all copy and promotional taglines for each publication

+ Managed the relationship with print production liasons ensuring all ads comply with required specifications

+ Responsibile for in-house digital photography of products to implement into powerpoint presentations MONSIEUR TOUTON SELECTION, LTD. - GRAPHIC DESIGNER - NOVEMBER 2000 - JUNE 2005

+ Developed wine labels across 20+ brands including French, Spanish, Australian and Italian wines

+ Maintained the workflow and organization within the creative department of six by overseeing production

+ Point of contact for all sales forces requests of marketing materials

+ Designed all marketing materials for sales needs including brochures, shelftalkers and direct mail

+ Fine-tuned all new graphics and labels before final production (scanning, retouching)

+ Maintained all incoming work requests and managed work flow for the department to ensure timely completion

+ Shot all in-house photography of products for various promotional needs EDUCATION SUMMARY

+ School of Visual Arts 1999 - 2000: Photoshop, Illustrator, Indesign, Corel Draw, MS Office

+ Technical Career Institute 1998 - 1999: Computer Science, Industrial Electronics Technology

+ Art & Design High School of NYC 1989 - 1992: Advertisment, Illustration DESIGN CONSULTING - JULY 2010 - OCTOBER 2013

+ Colgate Palmolive - Fabuloso™ packaging redesign (Latin America)

+ Rickys NYC- Development of entire private label brand/packaging

+ The Brand Union - Concept design for Airwick™ fragrance spray

+ Es Originals - AVIA™ sneaker box and hangtag design for Walmart

+ Hunter PR - Trifold brochure for Tabasco™

+ Your Home International - Company brochure and marketing folder

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