Project Manager Inventory Control
Resume:
Sara Nellermoe
*************@*****.***
LinkedIn.com/in/saranellermoe
Marketing and Sales Leader
SUMMARY
Accomplished MBA and Certified Professional Project Manager with over 10 years of experience in sales and marketing management across diverse industries. Proven expertise in B2B and B2C campaign ideation, execution, and team leadership. Extensive marketing and sales leadership exceeding budgets as much as $44M per annum.
KEY SKILLS
Marketing Strategy
Account Management
Communication
Event Management
Conflict Resolution
Team Leadership
Contract Negotiation
Rate Setting
Budgeting & Forecasting
Inventory Control
Sell Sheets &Templates
Pitch Decks
Sales Management
Vendor Selection
Business Development
Project Management
EXPERIENCE
iGarden Consulting, Minneapolis, MN
Founder and Consultant August 2013 – present
Cultivating people, projects, and possibilities as a consultant in business strategy, marketing, and advertising.
●Client verticals include retail clothing brick and mortar stores, dental offices, political candidates, start-up consulting, and the arts.
●Projects include business strategy, exiting current and onboarding new employees, sales strategy, SEO strategy, media buying, email campaigns, website redevelopment, business process improvement and project management.
●See: JohnNellermoePaintings.com
KARE 11, Minneapolis, MN
NBC Affiliate, TEGNA Inc., $44M annual local revenue
Sales Manager June 2021 - January 2024
Key Account Strategy, Team Development, B2B Sales, Budgeting, Inventory Control, Problem Solving
●Achieved 100% of 2023 budget, including 106.2% in Q4 and 125.4% in new business.
●Reached 132% of digital 2024 Olympic budget six months ahead of schedule.
●Led team of nine to sell 80% of Olympic sponsorships within three months of launch.
●Project Manager for Sales team effort of MN State Fair and Toys for Tots, selling out and expanding opportunities to finish at 140% and 150% respectively in 2023.
●Responsible for pitch decks, rate setting, sell sheets new hire on-boarding and on-going training for all sales staff.
●Regional lead for CRM conversion from Salesforce to Monarch Matrix
CLEAR CHANNEL OUTDOOR, Minneapolis, MN
Public billboard company, $40M annual local revenue
Sales Manager January 2018 - June 2021
Key Account Strategy, Team Development, B2B Sales, Budgeting, Inventory Control, Problem Solving
●Spearheaded team of 12 for Superbowl LVII packages and garnered $1.2M, more than double any previous CCOH Superbowl market through ideation, creative activation and execution. Built pitch decks, set rates and sell sheets.
●Grew revenue generation by an average of 4-10% annually.
●Improved profit margins by 14% through strategic pricing over 4 years.
●Responsible for new hire on-boarding and on-going training for all sales staff.
CLEAR CHANNEL OUTDOOR, Minneapolis, MN
Public billboard company, $40M annual local revenue
Digital Sales Manager November 2014 - January 2018
Responsible for all digital revenue, product management and expansion
●Drove digital billboard revenue to largest in branch history at $15.1M.
●Collaborated with real estate and public affairs to expand product offering by +37%.
●Co-developed and won the OAAA 2016 Media Plan of the Year: a 12-week, $350,000 program using billboards, digital and social integration for a dental insurance company.
CBS TELEVISION STATIONS GROUP, Minneapolis, MN
National Sales Manager May 2004 - January 2013
Drove revenue for 24 stations through direct, new business and agency sales for traditional and digital inventory with targeted, multi-platform campaigns.
●Increased rates and grew market share to boost office from $11M to $17M in annual revenue.
●Achieved $500K - $3.2M in new business annually 2005-2011 as a seller/manager.
National Account Executive August 1999 - May 2004
●Exceeded budget by margins of +6% to +27% annually from 1999-2004.
●Developed new business for an eight-market new product line launch for over $600,000 for retail clothing company during a two-week sponsorship of US Open Tennis.
VIACOM, Inc., Atlanta, GA and San Antonio, TX
A public entertainment company; Paramount Pictures Television Stations Group
Senior Account Executive August 1997 - August 1999
Sales Marketing Manager August 1995 - August 1997
Marketing Coordinator May 1993 - August 1995
Business Development Account Executive July 1992 - May 1993
EDUCATION
CARLSON SCHOOL OF MANAGEMENT - UNIVERSITY OF MINNESOTA, Minneapolis, MN
Master of Business Administration, CEMBA, cum laude May 2023
ST. THOMAS UNIVERSITY, St. Paul, MN
Certified Professional Project Management, certificate August 2013
TEXAS LUTHERAN UNIVERSITY, Seguin, TX
Bachelor of Arts, Double Major of Mass Communications and Visual Arts, magna cum laude May 1992
VOLUNTEER LEADERSHIP
THE SANNEH FOUNDATION, St. Paul, MN
Executive Board, Executive Committee – Secretary, Development Co-Chair 2019 - 2023
Advisory Board, Gala Committee 2017 - 2019
CALVARY LUTHERAN CHURCH, Minneapolis MN 2000 - 2008
Capital Campaign Committee, Communications Chair
●Launched and executed a $22M capital campaign. Directed communications, publications and media, fund-raising literature, developed scope of project and participated in vendor selection.
Columbarium Project Committee, Vice-chair
●Fundraised and organized the $5M project, statement of work, scope, design, and architectural selection.
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