Marketing Manager
Resume:
Jon R. Baldwin
Marketing Professional
CONTACT
Orlando, FL
*********@*****.***
EDUCATION
University of Central Florida
Bachelor of Science
Business Management
Graduated May 2003
CERTIFICATIONS
HubSpot Academy
Digital Marketing
Social Media Marketing
Achieved April 2024
SKILLS
Marketing & Strategy
Digital Marketing
Project Management
Business Development
Customer Service
Sales Management
Budget Management
Interpersonal
Communication
TOOLS
Microsoft Office (Word,
Excel, PPT, Teams,
Outlook)
Google Suite
CRM Systems
Salesforce
Airtable
Jira
HubSpot
EXPERIENCE
Dynamic Equipment Group / Synergy Equipment (2016 – 2023) Marketing Manager December 2021 – December 2023 (2yrs)
Responsible for promoting and managing the company’s brand including digital, print, signage, merchandising, and logo apparel for all 14 locations.
Dynamic Equipment recorded $89 Million in revenue for 2022, on pace for $100M in 2023.
Manages digital marketing campaigns including SEO, PPC, email and social media.
Document and distribute leads through CRM system to sales representatives.
Provide clear and concise status updates to the VP of Sales to assist in sales forecasting and operations.
Provide accurate reports to manufacturers for collection of co-op funds.
Work closely with manufacturers to create marketing materials that meet their co-op standards.
Maintain and update all print media, signage, equipment decals, and truck wraps (Includes install coordination and design input).
Coordinate company events such as trainings, trade shows, sales promotions, and charitable activities.
Manage purchase orders and invoices for the marketing department. Marketing Coordinator January 2018 – December 2021 (4yrs)
Managed team of two Customer Service Reps that qualified inbound leads, made quality assurance calls, and conducted outbound lead generation calls.
Assisted VP of Marketing with creation, distribution, and inventory of promotional materials, such as digital ad campaigns, brochures, equipment decals, and signage.
Took a leadership role focusing on OKRs for the projects listed in the previous position. Business Development Manager January 2016 – January 2018 (2yrs)
Qualified inbound leads from website, incoming calls, and manufacturer provided. Passed to corresponding sales rep using Salesforce CRM. Company grew from 6 locations to 12 in this time frame.
Conducted outbound calls to previous customers to discuss future equipment needs and execute loyalty marketing strategies. Such as customer satisfaction calls and gathering Google reviews.
Assisted Marketing Director with coordination of various projects, such as trade shows, sales conferences, decal ordering, business card orders, employee apparel, inventory of customer promotional items, etc. Carroll Bradford, Inc (General Contractor)
Project Manager November 2013 – January 2016 (2yrs, 2mos)
Primary point of contact and responsible for pre-qualifying clients for roof replacement services.
Communicated with clients via phone, email, and/or in-person.
Oversaw permitting, material/equipment buy-down, material ordering, crew allocation, municipality inspections, and manufacturer warranty registrations. Vacation Innovations LLC
Sales Consultant August 2011 – November 2013 (2yrs, 3mos)
Responsible for pre-qualifying potential customers regarding cancelling their timeshare contract.
Educated timeshare owners on the current market conditions and an economical solution.
Documented client’s ownership details and collect payment.
Used CRM to pass information to title company to facilitate termination or transfer. Performance Roofing (formerly R.L. Haines)
Production Coordinator April 2006 – June 2011 (5yrs, 2mos)
Coordinated roof replacements throughout the state of Florida, commercial and residential; included multi- family apartment complexes with total contract amount more than $3 million.
Oversaw permitting, material/equipment buy-down, material ordering, crew allocation, municipality inspections, and manufacturer warranty registrations.
Communicated with onsite superintendents to ensure safety and quality control, as well as property owners and management to update on progress and discuss any change orders.
Responsible for completing projects on time and within budget.
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