Marketing Operations Automation

Ethan Warlick

**** ******** **** *******, ** ****3

919-***-**** ************@*****.***

www.linkedin.com/in/ethanwarlick/

Results-driven marketing operations leader with over 12 years of expertise in optimizing and scaling marketing workflows, managing complex campaigns, and growing revenue. Demonstrated success in developing and executing marketing strategies, leveraging data analytics, and streamlining processes across various industries from startup to established organizations, working with both internal and channel partners. Skilled in leveraging marketing tools like automation platforms (e.g., Marketo, Pardot, Eloqua, Hubspot), CRM systems (e.g., Salesforce), and advanced reporting tools to enhance lead management, deliver actionable insights and increase marketing ROI. Adept at managing and collaborating with cross-functional teams to implement best practices, foster continuous improvements, and achieve operational excellence.

EXPERIENCE

Wolfspeed (formerly Cree) 2018 – Present Durham, NC Manager, Marketing Operations (2021-present)

Oversee global marketing operations efforts, developing campaign strategies and initiatives directly driving revenue growth. Own our growing marketing technology stack and all integrated workflows to support scalable processes and exceed senior leadership goals. Efforts achieved the following results to date:

• Increased lead conversion by 30% through automated workflows to directly impact revenue

• Realized 100% of marketing campaign ROI by developing attribution modeling

• Improved analytics reports and dashboards to enable marketing teams to create dynamic campaign strategies

• Managed a marketing operations specialist team, providing training and support to enhance productivity and skill development

Marketing Automation Manager (2018-2021)

Responsible for owning the marketing automation platform and database strategy for a billion- dollar semiconductor enterprise. Mapping our lead journey from marketing efforts through to opportunity revenue, partnering with adjacent teams to continually improve operational processes. Contributions include:

• Driving 15% year-over-year database growth by identifying successful omnichannel lead sources

• Designing marketing nurture programs leading to a 62% increase in campaign engagement

• Developing lead routing automated workflows to enable field and account sales teams Xylem (formerly Sensus) 2015 – 2018 Raleigh-Durham, NC Marketing Automation Manager (2017-2018)

Managed company-wide marketing automation platform, working with global marketing and sales teams to design, execute and report on multi-channel programs. Assisted in the formulation and consultation of all digital marketing campaign efforts.

• Developed strategies and automated workflows leading to a 50% initial database growth and 25% year-over-year growth

• Enhanced customer segmentation and campaign targeting through lead scoring models based on behavioral and demographic data

• Owned marketing data governance and implemented processes related to new CAN-SPAM, GDPR, and CASL anti-spam laws

Marketing Automation Specialist (2015-2017)

Administered the onboarding and implementation of the new marketing automation platform for a large utilities organization. Built and maintained global marketing campaigns, supporting corporate marketing in all digital campaigning, demand generation and database management initiatives.

• Migrated historic data and campaign elements from previous tools

• Developed key database strategies to accelerate lead generation

• Implemented efficiency tactics to improve workflows and intake requirements The Channel Company 2013 – 2015 Raleigh, NC

Digital Marketing Manager (2014-2015)

Owned the marketing automation platform and produced, executed and analyzed web content campaigns. Scoped online marketing efforts for 50+ clients.

• Optimized campaign development for enterprise accounts, including IBM, Red Hat, Citrix, and Cisco

• Utilized new technology to advance audience segmentation and understand engagement trends

• Aligned with account management team to ensure growth and exceed client expectations Partner Marketing Specialist (2013-2014)

Directly impacted channel partner engagement for B2B industry-leading SaaS company.

• Created multi-channel campaigns including email marketing and telemarketing

• Produced on-going webinar segments to continue educating clients on tool functionality and best practices

Hüify 2012 – 2013 Wilmington, NC

Manager of Business Operations

Helped in the inception of a revenue growth and retention agency that has grown into a Hubspot partner.

EDUCATION

Cameron School of Business, University of North Carolina Wilmington, 3.4 GPA 2013 BSBA, Marketing, Minor in Information Technology, Certified in Professional Writing

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