Product Development Social Media

Yasaman Stewart, CFE, RDI

* ********* **., ****** ****, TX 817-***-**** ************@*****.***

Marketing and Operations Professional Top-notch Marketing, Operations and Innovation Expert with over 20 years of experience in restaurant/hospitality and over 9 years in Franchising; successful at establishing the systems and strategies within regions necessary to manage their growth from start-up to over 400 units; creating, implementing, and producing increased profitability through Supplier Partnerships, Private Labeling/Product Development, and Merchandising. Also, lead for multiple redesign/refreshes of multiple large name Brands from Design Concept to Execution. RELEVANT EXPERIENCE

Brix Holdings Friendly’s Restaurants, Addison, TX (Current) Director of Marketing

Leading the Marketing Program for largest brand portfolio in a multibrand restaurant company, Friendly’s Restaurants.

• Strategic planning and development of all marketing communications programs to promote this 85+ year old nostalgic brand. Events included: Jonas Brothers Collaboration, Museum of Ice Cream in NYC and CHAIN in LA Partnerships and Pop-Up Execution equaling $150k+ in Media value each.

• Drive implementation of brand strategy and Innovation to accelerate a growth. Include promotional programs, email program management through MailChimp, as well as brand guidelines and Campaigns.

• Collaborate with external and internal designers to develop in store merchandising POP and external digital social campaigns.

• Lead Social Media strategy and implementation to bring the brand’s experience to life.

• Manage the brands’ email program membership, benefits, and communication to create a sustainable growth engine for the brand.

• Manage website information, organization, and user experience. Collaboration with SOCi and DAC web developers

• Develop and send out weekly field communication to Friendly’s brand restaurants.

• Product and Menu Development including Menu creation and campaigns surrounding LTO Menu Innovation.

• Review project results and recommendations with management, and present business solutions and marketing concepts to management.

• Work with our PR Agency on press releases and other newsworthy activations. Radiance Holdings, LLC The Woodhouse Day Spa, Lakewood, CO (2021-2022) A franchise and company-owned system of currently 70+ units and multiple in development Senior Director of Product + Design + Distribution Expert and Gatekeeper of Brand Standards as it pertains to Retail, Design, Packaging, and Spa Design.

• Marketing Operations

o Support the company objectives through effectively influencing appropriate audiences, providing solutions for both Radiance Holdings and franchisees, and presenting a compelling case for following company recommendations. o Management of Marketing Calendar, promotions and in Spa signage and print o Research, Concept Buildout, Testing, and Implementation of entire Spa redesign. o Lead a high-performing team to create the exterior and interior design concepts of new and renewing Spas.

• Product Development, Innovation & Distribution

o Concept, create, execute, and manage all Private Label and Branded operational products of the Retail & Spa o Initiated and sustained an Exclusivity/Private Labeling Product Launch. Practice the 6 Stage Product Development process to ensure a successful and on-time launch: Profitability while maintaining the core Brand Vision is key. o Implemented a Distribution System for Radiance Holdings, Parent Company.

• Retail & Merchandising Vendor Management

o Manage programs for Retail, and Retail Operations based on profit and ROI o Research and establish new Retail Partners while maintaining and fostering relationships with existing Retail Partners. Negotiations and Operational Procedures

o Create Merchandising directives through planograms and Merch Guides. o Managed Packaging and introduced Sustainability and cost savings to the program through partner testing, research, and financial analysis.

Nothing Bundt Cakes Franchising, Addison, TX (2013-2021) A franchise and company-owned system of 400+ units Director of Retail & Design (2017-2021)

Expert and Gatekeeper of Brand Standards as it pertains to Retail, Design, Packaging, and Bakery Design.

• Bakery Design

o Research, Concept Buildout, Testing, and Implementation of lobby layout and fixtures. o Collaborated with CallisonRTKL, an award-winning design firm, to execute a refreshed and relevant guest journey through every aesthetic of the Bakery Retail Experience.

• Design Innovation

o Concept, create, execute, and manage custom-created designs and programs for Cakes and Toppers. o Responsible for the 40%+ Sales increase as it pertains to Cake Add-ons and Designs

• Retail & Merchandising Marketing

o Research and establish new Retail Partners while maintaining and fostering relationships with existing Retail Partners. Negotiations and Operational Procedures

o Initiated and sustained an Exclusivity/Private Labeling Product Launch. Practice the 6 Stage Product Development Process to ensure a successful and on-time launch: Profitability while maintaining the core Brand Vision is key. o Manage Marketing and First Impressions Calendar for proper execution in Bakery of all Marketing materials and POP. Create Merchandising directives through planograms and Merch Guides. Retail and Merchandising- Marketing Manager (2015-2017) Retail Expert - Support and train the NBC Franchisee community (135+ locations) on retail best practices that generate revenue & control retail inventory.

• On-going video/based training on merchandising and placement

• Design/Flavor Specialist - Lead NEW design & flavor process to support all key occasions/marketing calendar.

• Conduct research and testing for NEW potential designs/flavors for the NBC pipeline.

• Lead process to connect operations, distribution, marketing, and Executive team to the design/flavor calendar to ensure on- time quality work

Regional Operations/Training Manager (2013-2015)

• Led brand to 21% same-store growth in 2014. 2015, 30% same-store growth. Hard Rock Hotel San Diego, CA (2008 – 2011)

VIP Rock Royalty Host & Guest Service

• Coordinated and managed VIP guest itineraries, including reservations, event planning, and special requests.

• Maintained detailed knowledge of hotel amenities, local attractions, and entertainment options to effectively assist and enhance guest experiences.

• Handled guest inquiries and resolved issues promptly and professionally, maintaining high levels of guest satisfaction.

• Collaborated with various hotel departments, such as concierge, housekeeping, and food & beverage, to ensure seamless service delivery.

• Assisted in organizing and executing exclusive events and promotions tailored for VIP guests.

• Managed guest profiles and preferences in the hotel’s CRM system to deliver personalized and efficient service.

• Conducted VIP room inspections and coordinated special amenities to meet guest expectations. Bloomin’ Brands (Formerly Outback Steakhouse Inc.), Hurst, Texas (1997 – 2013) A corporately run restaurant brand with 900+ locations Certified Field Trainer/ Project Manager/ Bar Manager

• Building and maintaining relationships with Spirits/Beer/Wine vendors. Coordinate events to promote their products.

• Lead event sales and marketing staff on the coordination of event activities for the restaurant, school districts, stadiums, and churches.

• Accountable for all inventory of liquor; in charge of the cost analysis for daily activities of bar sales.

• Profits and Loss/ Budget reporting to Home Office in Tampa as well as Payroll processing and all aspects of Human Resources.

• Part of the training team for new Outback’s opening in surrounding markets ORGANIZATION MEMBERSHIPS & PARTICIPATION

International Franchise Association

Women in Retail Leadership Circle (WIRLC)

Retail Design Institute

EDUCATION

International Franchise Association, CFE (Certified Franchise Executive) University of North Texas, BFA Radio/TV/Film

New York University, BFA Film Studies-Summer Internship Program

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