LAURA L. HOLLIDAY
** ****** **** ***** • Holland, MI 49424 • Phone 734-***-**** • E-mail: **********@*****.*** EDUCATION: LOUISIANA STATE UNIVERSITY: Baton Rouge, LA; December 21, 1989 Degree: Bachelor of Arts / Pre-Law
Concentration: Journalism – News / Editorial Minor: Political Science Overall GPA: 3.345
CHRISTIAN LIFE ACADEMY; Valedictorian; Baton Rouge, LA; May 1985 SKILLS: MARKETING
Managed community relations, publicity, family assimilation events, open houses, CRM, social media, and other marketing duties for local National Heritage Academies K-8 charter schools.
EDITORIAL AND PUBLIC RELATIONS
Supervised editorial staff responsible for communication between Product Merchandising and Production in the process of writing and proofing copy for all trade and consumer marketing vehicles produced by Spring Arbor (circulations up to 3 million)
Promotional writing for LSU’s Career Planning and Placement Center Promotional writing and editing for numerous freelance clients (see below) GRAPHIC DESIGN
Computer desktop publishing: billboards, banners, logos, brochures, flyers, posters, postcards, bookmarks, Segway wraps, magazines, newsletters, ads, business cards, letterhead, forms, certificates, directories, calendars, charts, databases & spreadsheets. EQUIPMENT FAMILIARITY
Computer - Windows & Macintosh® OS, scanner, printer; 35 mm and digital cameras COMPUTER SOFTWARE FAMILIARITY
Microsoft Word, Publisher, Excel, Outlook, Power Point – Quicken – CRM – Adobe Creative Suite (Photoshop & In Design) PHOTOGRAPHY
Free-lance photographer for various newspapers, magazines and other companies EXPERIENCE: 180 MARKETING, LLC: Holland, MI; 1992-present (part time) REGIONAL ADMISSIONS REPRESENTATIVE: National Heritage Academies Marketing Dept. / South Arbor Academy; East Arbor Academy, Fortis Academy, Ypsilanti, MI; Nov. 2000 – Apr. 2014
MARKETING MANAGER: Custom Office Systems; Ann Arbor, MI; 1999 - 2006 MANAGING EDITOR: Spring Arbor Dist.; Belleville, MI; Jan. 1990 - Apr. 1992 PUBLIC RELATIONS / GRAPHIC DESIGN: LSU Career Planning and Placement Center; Baton Rouge, LA; June - December 1989 COPYWRITER / PROOFER and ASSISTANT EDITOR: Spring Arbor Distributors; Belleville, MI; May - August 1988
CHANCELLOR’S STUDENT WORKER: LSU Law Center; Baton Rouge, LA; August 1985 - May 1988, August 1988 - August 1989
FREELANCE WRITER
Ypsilanti Sun Times (Ypsilanti, MI), Child Care Journal (Ann Arbor, MI), The Morning Advocate and Heart of Baton Rouge (Baton Rouge, LA), Daily World
(Opelousas, LA), Gazette (Ville Platte, LA), The Daily Reveille (LSU; Baton Rouge, LA), Spring Arbor Distributors (Belleville, MI), Custom Office Systems (MI), Global Technology (MI), Bethesda (MI), S.T.A.R.S. (LA), CLF (LA) FREELANCE COMPUTER GRAPHIC DESIGN
MI – Turning Pointe School of Dance; Maria’s Bistro; Dog House Resort & Spa; A2 Financial Services; Profiles Salon; Angel Food Catering, Inc.; Eastern Michigan University; National Heritage Academies; Prayer Watch; Grewette Financial Solutions; It’s a Small World Daycare; Explorers Club; Three Cedars Landscaping; Project Dream Center; Randazzo Dance Studio; Parisho Financial Services; Meticulous Basketball; Samaritan Counseling Services; Just Relax; The View Salon; A Production Building Solutions; Basement Experts; Champion Basements; American Tailoring; ALABAR; Global Technology; ITC; Custom Office; Washtenaw Council on Alcoholism; Dr. David Thorrez; The Journal; Burger King; Robin's Nest; Lincoln Child Care; UTROL Daycare; Woodland Skating Center; Depot Town Travel; Bethesda Bible Church
LA – S.T.A.R.S. Performing Arts Studio; The International Council of Louisiana; LA Commission on the Bicentennial of the U.S. Constitution; Christian Life Fellowship; Living Waters Fellowship
FREELANCE PHOTOGRAPHY
Turning Pointe School of Dance, Ann Arbor News, Explorers Club, South Arbor Academy, The Journal for MI Parents and Educators, ALABAR, Custom Office, Spring Arbor, LSU Law Center, Christian Life Fellowship, LA Youth Care Magazine, Vinson & Elkins, CPPC and S.T.A.R.S.