Senior User Experience Designer
Resume:
Farrah Albertie
Senior User Experience Designer Senior Product Designer
*****@********.******
farrahux.design
Password: FarrahDesign1979!
SKILLS
User Experience Design
User Interface Design
Interaction Design
Visual Design
Hi & Lo Fi Prototyping
Crafting Personas
Synthesizing Research
Competitor Analysis
Developing Design Systems
Front-End Web Development
Responsive Web Design
Mobile App Design
TOOLS
Figma
Adobe XD
Sketch
Invision
Photoshop
Illustrator
Miro
HTML
CSS
Javascript
Bootstrap 4
WordPress
Keynote
Powerpoint
Microsoft Office
Google Suite
PROFESSIONAL SUMMARY
AVPofStrategy&DesignandSeniorUserExperienceDesignerwithaproventrackrecord at Citi and GDIT,specializing in transforming complex design challenges into innovative, user-centered solutions.Proficient in leveraging design systems,prototyping,and responsive design to drive strategic growth and enhance digital product performance.Passionate about aligninguserneedswithbusinessobjectives,deliveringintuitiveUIdesignsthatfosterseamless user interaction and measurable improvements.
WORK EXPERIENCE
AVP of Strategy & Design Senior User Experience Designer Citi - Irving, TX - Hybrid Jan 2021 - April 2024
● Fostered strong partnershipswith stakeholders, aligning design strategies with business objectives. Facilitated seamless collaboration between design and development teams.
● Delivered high-impact UI/UX solutionsfor Digital Help (Customer Care), Enable
(Container), and Identify (Applications) teams, adapting to diverse project requirements.`-2
● Crafted intuitive UI designsfor complex financial products, ensuring clear information presentation and seamless user interaction across platforms.
● Analyzed user needs and business objectivesto create data-driven, user-centered solutions, driving measurable improvements in digital product performance.
● Spearheaded UI/UX redesign for Citi.com's Contact Us page, enhancing user experience and streamlining customer support processes.
● Led conversion of 100+ component Messaging and Chatbot UI Kitfrom Sketch to Figma, enhancing team workflow and collaboration.
● Optimized UI design for Deceased Account Holders landing page, propelling search rankings to the top position on Google, improving visibility and accessibility.
● Conceptualized and implemented Quick Actions edit feature, empowering users to personalize their dashboard experience for improved efficiency.
● Crafted UI design for FlexPay FAQs and Modal, ensuring intuitive user interaction and clear information presentation.
Creative Director Senior User Experience Designer F.L.A. Creative - Jacksonville, Florida - Remote Feb 2006 - Jan 2021
● Pioneered responsive design solutions, elevating user engagement across web and mobile platforms while aligning with business objectives.
● Leveraged user research insightsto refine product usability, driving substantial improvements in client retention and overall user satisfaction.
● Developed prototypes and wireframes, ensuring seamless integration of user needs with business goals.
● Spearheaded cutting-edge UI/UX solutions, revolutionizing digital experiences and substantially boosting user engagement across web and mobile platforms.
● Orchestrated design strategiesthat aligned with business objectives, driving measurable improvements in conversion rates and client satisfaction.
● Leveraged data-driven insights from user researchto refine product usability, significantly enhancing client retention and overall user experience. EDUCATION
Bachelor of Science
Middle Tennessee State University
2000-2003
● Collaborated with stakeholdersto align design strategies with business objectives. Associate Web Designer
General Dynamics Information Technology - Jacksonville, Florida Nov 2006 - Dec 2008
● Engineered cutting-edge interactive courseware for US Navy, leveraging Adobe CC, HTML, CSS & Javascript to revolutionize digital learning platforms.HTML, CSS & Javascript to enhance digital learning experiences.
● Synergized with SMEs, graphic designers, and back-end developersto create user-centric web solutions for naval training programs.
● Conducted in-depth user needs analysis, transforming insights into tailored web designs for the US Navy Hazmat course.
● Optimized front-end development processes, significantly improving website performance and user engagement for organizational goals.
● Spearheaded innovative instructional design strategies, revolutionizing the delivery of complex naval training content.
Modifications Web Designer
Web.com - Jacksonville, Florida Feb 2006 - Nov 2006
● Led web design projects,implementing cutting-edge UI/UXsolutions.Streamlined workflow processes,resulting in faster project turnaround and improved client satisfaction.
● Meticulously crafted pixel-perfect designs, ensuring brand consistency across platforms. Conducted thorough QA testing to maintain high-quality standards.
● Pioneered UI/UX solutions for web projects, enhancing user engagement and streamlining design processes for faster turnaround times.
● Ensured brand consistency across platformsthrough meticulous design work, conducting thorough QA testing to maintain high quality standards.
● Optimized customer support by efficiently managing 20-30 daily inquiries, maintaining exceptional satisfaction levels through effective queue handling. User Interface Designer Front End Developer
Freelance- Jacksonville, Florida Jan 1998 - Feb 2006
● Pioneered responsive UI designs for diverse clients, enhancing user engagement and brand identity across digital platforms.
● Streamlined front-end development processes, reducing project turnaround times and improving client satisfaction rates.
● Conducted thorough market research and competitive analysisto inform strategic design decisions and differentiate client brands.
● Partnered with non-profits and businesses to create tailored digital solutions, aligning user needs with organizational goals.
● Transformed abstract concepts into intuitive user interfaces, driving improved user experiences and client business growth.
Contact this candidate