Creative Design Manager
Resume:
EXPERIENCE
• D irected a team of *-** art directors/designers, including graphic, digital, and UX/UI designers, ensuring seamless collaboration and the delivery of cohesive creative solutions.
• Spearheaded the rebranding initiative for clients, resulting in a increase in customer engagement and growth in brand recognition.
• Worked closely with executive leadership to align creative strategies with business goals, delivering designs that contributed to an increase in revenue.
• Led the development of a scalable design system that unified brand visuals across all platforms, improving design efficiency and consistency.
• Collaborated with cross-functional teams (marketing, development, product) to ensure that creative work met technical and business requirements.
• Mentored junior and mid-level designers, fostering their professional growth and promoting a culture of innovation and continuous learning.
• Managed client presentations, pitches, and internal meetings, ensuring that design concepts met the client’s vision and exceeded expectations.
• Oversaw the end-to-end design process, from initial concept to final implementation, delivering high-quality results within project deadlines.
YAMAHA Corporation of America
Senior Design Director
• Spearheaded Yamaha’s quarterly piano campaigns, generating over $200M in revenue by conducting in-depth market research and competitive analysis to identify growth opportunities and enhance product positioning.
• Led the development and execution of the Keith Urban Guitar campaign in partnership with Walmart, resulting in a significant increase in market share and key performance indicators (KPIs).
• Played a key role in expanding Yamaha’s TikTok presence, growing the brand’s follower base to 100K+ within the first 60 days.
• Drove sales growth through the design and implementation of targeted 360º marketing campaigns and strategic partnerships, resulting in higher sales and increased lead generation.
• Collaborated with cross-functional teams to conceptualize and execute creative campaigns across various product categories, including partnerships with major retailers such as Costco, Sam Ash, Guitar Center, Walmart, Sweetwater, and at industry events like NAMM. IMW Agency
Creative Director
• Led the rebranding of Best Western Hotels, conducting consumer research and focus groups to inform product development, resulting in an authentic, upscale boutique hotel brand that reflects legacy and culture.
• Directed Avocados From Mexico’s “Restaurant of the Future” campaign, which won the 2017 Experiential Exhibitor Magazine Sizzle Award.
• Developed and executed successful go-to-market strategies for new product launches, earning the OC Health Agency UOP Outreach & Public Education Award for Best New Campaign, including Commercials, Website, Social Media, Print Collateral, and Outdoor Advertising.
• Spearheaded the successful launch of Yamaha Motors’ NAVIOne, the company’s first entry into the U.S. Power Assisted Wheelchair Market.
• Produced and managed DENSO’s Iridium Spark Plug commercials for the NHRA season on FOX Sports, featuring NHRA Champion driver Jason Line.
The National Pro GRID League
Creative Director
• Led the launch of the first professional athletic organization featuring mixed-gender teams in the newly established sport of GRID.
• Oversaw all aspects of branding, collateral, uniform design, sponsorships, social media, video content, and both online and offline marketing campaigns for the league and LA Reign franchise.
• Directed the inaugural GRID match at Madison Square Garden, televised on NBC Sports Group, with subsequent seasons broadcast on Comcast, BeIN, Root Sports, and One World Sports.
• Spearheaded key marketing initiatives, including the “Get A GRIDScore” campaign, sponsorship commercials, and the development of the GRID app, enabling fans to watch matches, and train like a pro. Buena Park, CA
09/2018 – 02/2024
Costa Mesa, CA
05/2015 – 03/2018
Costa Mesa, CA
01/2013 – 05/2018
SUMMARY
Creative Direction & Leadership
Brand Strategy & Identity Design
Multi-Channel Campaigns
UX/UI Design & Digital Experiences
Visual Design Systems
Cross-Functional Team Collaboration
Project Management
Resource Allocation
Client & Stakeholder Relations
Design Thinking & Innovation
Mentorship & Team Development
Data-Driven Design Decisions
EDUCATION
1996-1999
Wayne State University
Bachelors : Advertising / Graphic Design
Detroit, MI
1993-1996
Lawrence Technological University
Bachelors : Architecture
Southfield, MI
CONTACT
***********@*****.***
jonathonwhite.com
www.linkedin.com/in/jonathonw
Huntington Beach, CA
JONATHON WHITE
CREATIVE DESIGN MANAGER
EXPERIENCE CONTINUED
Idea Hall
Creative Director
• Developed and directed the Diocese of Orange’s “For Christ Forever” Campaign, successfully raising over $85,000,000 in less than 18 months.
• Led the rebranding of StorQuest Self Storage, positioning the brand as a leader in providing innovative, affordable storage solutions for customers.
• Managed and supervised the design team, overseeing the execution of all projects from concept to completion, including digital assets, packaging, special promotions, emails, banners, presentations,etc. Abbvie / Pacific Communications
Senior Interactive Art Director
• Lead conceptual development by creating or directing visually and functionally inspiring concepts and content for Botox Therapeutics, Botox Cosmetics, Latisse, Restasis, Juvederm, Ozurdex, Aczone, Combigan and Lastacaft.
• Lead the creation of production-ready comps and assets.
• Maintain a positive relationship with both Design and staff, ensuring that concepts meet the requirements of both departments.
• Lead client-facing conversations focused on the development of campaign messaging and assets
• Maintain and promote an internal awareness of industry design trends and standards with a strong focus on processes and tools.
• Mentor and support junior creative staff toward the goal of accelerating skill progression through a culture of collaboration and knowledge sharing.
Costa Mesa, CA
04/2012 – 01/2014
Costa Mesa, CA
03/2009 – 04/2012
Adobe Creative Suite
Art Direction
B2B Marketing
Brand Strategy
Canva
Color Theory
Communication
Content Creation
Copywriting
Creative Problem-Solving
Creative Writing
CSS
Customer Service
Digital Design
Digital Marketing
E-commerce
Editing (Video/Photography)
Google Suite
Graphic Design
HTML
Layout design
Microsoft Suite
Mobile design
Motion graphics
Organizational Skills
Photo Editing
Photo Manipulation
Photography
Prepress
Presentation/Pitching
Project Management
Quality Control
Quantitative Research
Relationship Management
Responsive Web Design
Senior Leadership
Social Media Marketing
Social Media Strategy
Supervising Experience
UI Design
Usability
User Research
Video Production
Videography
Visionary Thinking
Web Design
Wireframing
SUMMARY
Creative Direction & Leadership
Brand Strategy & Identity Design
Multi-Channel Campaigns
UX/UI Design & Digital Experiences
Visual Design Systems
Cross-Functional Team Collaboration
Project Management
Resource Allocation
Client & Stakeholder Relations
Design Thinking & Innovation
Mentorship & Team Development
Data-Driven Design Decisions
EDUCATION
1996-1999
Wayne State University
Bachelors : Advertising / Graphic Design
Detroit, MI
1993-1996
Lawrence Technological University
Bachelors : Architecture
Southfield, MI
CONTACT
***********@*****.***
jonathonwhite.com
www.linkedin.com/in/jonathonw
Huntington Beach, CA
SKILLS
AWARDS
JONATHON WHITE
CREATIVE DESIGN MANAGER
Contact this candidate