Data Migration Engineering

EMAD UDDIN SYED

Senior Manager Data Engineering, Data Management, and Governance

Chicago, IL 630-***-****(Personal Cell) 630-***-**** (Business Cell) *************@*******.***

PROFILE SUMMARY

·13+ years of experience in Accenture's Digital Data & AI Practice Consulting Services focused areas are: ETL Development, Data Migration, Data Conversion, Data Integration, Data Modeling, Data Mapping, SQL Development, Salesforce Data Quality, Data Modeling, Salesforce Data Migration and Integration, and Data Warehousing

·7+ years of experience in Managing Data Engineering / Migration / Integration Projects, Data Warehousing, Data System & Integration Testing, & SQL Development

·5+ years of experience in Salesforce Configuration, Administration, Data Modeling, Data Architecture, and Data Migration

EXPERIENCE

APRIL 2012 - PRESENT

HEALTH INSURANCE (USA) - DATA CLOUD ARCHITECT

·Defined and led the comprehensive data architecture and modeling of data structures for Salesforce Data Cloud, overseeing a cross-functional team to ensure robust data integration and alignment with organizational goals.

·Architected and implemented solutions for unified customer profiles, leading a team in enabling a 360-degree view of healthcare insurance clients to support data-driven decision-making across departments.

·Centralized data storage and enforced data governance, establishing governance policies while guiding the team to reduce data silos, maintain data integrity, and ensure accessible data for stakeholders.

·Conducted hands-on, detailed business and data analysis with the support of a dedicated team, identifying patterns, trends, and insights that shaped strategic business decisions.

·Enhanced client satisfaction by delivering data-driven insights and leading the team in developing personalized marketing and communication strategies that were tailored to client needs, resulting in improved client engagement and retention.

PUBLIC SECTOR (CANADA) - DATA MIGRATION ARCHITECT

Acted as the Data Migration Design SME, providing leadership in migrating legacy data to Salesforce Public Sector Solutions while ensuring data integrity and consistency.

Directed the end-to-end architecture, design, build, and configuration of data migration solutions, and served as the primary point of contact for data migration and MDM strategy, guiding cross-functional teams through the process.

Led the data migration team through the SDLC, actively participating in solution definition, design, development, testing, and deployment planning, ensuring alignment with project objectives and timelines.

Conducted in-depth reviews and hands-on updates to data migration requirements and design, responding to evolving project needs and ensuring solution robustness.

Applied extensive experience in Data Quality practices to maintain master data accuracy and reliability throughout the migration, implementing quality checks and continuous monitoring.

Performed thorough data analysis to validate and uphold data quality and integrity across the entire migration lifecycle.

CHEMICAL RESEARCH AND DEVELOPMENT (USA / DENMARK) – DATA MIGRATION DELIVERY LEAD / ARCHITECT

·Built Data Migration Plan and made improvements to current process led to higher quality deliverables and increased data mocks velocity by ~80%, which helped in progressing the Data Migration workstream from Red to Green status & also with smooth delivery of Data Migration data loads and features during Release 1 Go-Live (10/2022) and Release 2 Go-LIVE (04/2023).

·Oversee and ensure delivery of all aspects of data migration, data analysis, data mapping, reporting, and ETL Jobs in timely manner.

·Manage data migration workstream within the established project budget.

·Manage data team consisted of ETL Developer, Data Analysts, and Reporting analyst.

·Manage end-to-end complex data migration, conversion, and data modeling of Salesforce Sales Cloud

·Implement systems and processes for analyzing the consistency and quality of business data.

·Responsible for validating data structures (metadata), data quality, business systems process, & impacts on core data

·Owning the quality of the migrated data and the validity of the migration processes and operation

·Ensure that new and future-state process tools being deployed are sustainable and support the broader organizational goals.

·Coordinates and obtains agreement with business process owners on data design decisions and future state business process decisions.

·Provide weekly status reports to Accenture Leadership Team and Clients’ CIO / CTO

PHARMACEUTICAL COMPANY (USA) - ETL TEAM LEAD / MANAGER & SALESFORCE TECHNO -FUNCTIONAL LEAD

·Managed onshore and offshore team to develop Salesforce Service Cloud PoC for major business unit of multinational pharmaceutical company.

·Led the creation of solution & implementation plan to move major business unit of multinational pharmaceutical company over to Salesforce Service Cloud

·Led Design sessions and CRPs to demo SFDC Fusion Functionality from both CRM & Data Feeds (Oracle SQL and MS SQL Server) perspective

·Translated requirements into well-architected solutions that best leverage the Salesforce platform.

·Utilized Salesforce applications for designing, configuring, & automating complex business requirements through declarative interfaces to collect and process data.

·Spearheaded the effort for Data Feed analysis, quality reports, design, & build for Salesforce, Oracle, & MS SQL Server platform.

·Responsible for gathering business process requirements & functional requirements for a Salesforce Service Cloud implementation.

·Performed Salesforce Administration tasks such as creating Objects, Fields, User Creation & Management, Automation (Process Builder, Workflows, and Flows) Led DocuSign configuration & customization effort.

REAL ESTATE DEVELOPMENT COMPANY (USA) – SALESFORCE DATA MIGRATION LEAD

·Led creation of solution & implementation plan for Data Migration to Salesforce Sales Cloud and DocuSign Configuration and Customization

·Led demos of software updates and designs to key client executives and stakeholders

·Managed effort of onshore & offshore team to develop Data Migration solution, features, & defect resolution for Salesforce Sales Cloud

·Consulted teams on Salesforce Sales cloud, Source to Target Mapping, ETL, & Data Migration best practices

·Developed a deployment and cutover plan to successfully release a major software upgrade on a cloud-based platform with hundreds of live users

·Provided Data Migration Progress Report to Leadership Team on daily basis

·Performed Salesforce Configurations/Customizations in both Lightning and Classic environment.

PHARMACEUTICAL COMPANY (USA) - DATA INTEGRATION SALESFORCE FUNCTIONAL LEAD

·Successfully led delivery of Salesforce Service Cloud based patient services platform for multinational healthcare company.

·Created Source to Target Mapping, Functional, & Technical Design Documents for Data Integration & Migration between Salesforce CRM & Multiple Systems

·Performed Salesforce Administration tasks such as creating Page Layouts, Record Types, Automation (Process Builder, Workflows, and Flows), Custom Objects, Field Validations, Formula Fields, Picklist, & Relationship fields

·Assisted in logical modeling & physical data model.

UTILITY COMPANY (UK / EUROPE) - TEAM LEAD / TALEND ETL DEVELOPER

·Managed & led ETL development plan for BI project

·Built ETL interfaces to integrate various systems with Data Warehouse using Talend Studio

·Accountable for leading, delivering, & coordinating ETL Interfaces Development

·Responsible for creating ERD, Database tables, SQL scripts for Data Validation, Data Structures, Data Quality Checks, and Stored Procedure

SKILLS

ETL Development:

Talend, Data Stage, Kettle Pentaho, MS SSIS

Data Management Platform

Data Engineering, Data Migration, Data Conversion, & Data Integration

Data Quality

Analysis / Management

SQL Development

SQL Scripting, Oracle SQL Developer, Toad, SQL Server MS

Salesforce

CRM Configuration, Administration, SOQL, Salesforce Service and Sales cloud, Data loader, Data Import Wizard, Automation (Process Builder and Flows), DocuSign

CERTIFICATES

Salesforce Certified Data Architect

Salesforce Certified Administration (201)

Salesforce Certified Developer (401)

Salesforce Certified Sales Cloud

Salesforce Data Cloud (In Progress)

DP-203 Data Engineering on MS Azure (In Progress)

Trained: Azure Data Engineering Platform, Einstein, CPQ, Tableau, Marketing Cloud, AI /ML Courses

EDUCATION

June

2018

December 2006

Benedictine University

Masters in Information systems

University of Illinois at Chicago (UIC)

Bachelors in Biological Sciences

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