Human Resources General Manager

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Tel 323-***-**** Cell 323-***-****

E-Mail: **************.**@*****.***

MAGGIE BERMUDEZ

Experienced and accomplished in the areas of Girl’s Consumer Products and Contemporary Fashion Design and Assistant to CEO and HR. Proficient in the management and building of high-performance teams. Proven track record of increasing business from one season to the next. Experience in daily operations (HR), leading design and development teams, managing them, working a long side them and mentoring them.

Areas of Expertise:

• Fashion Design

• Doll Design

• Girl’s IP

• Brand Management

• Strategic Marketing

• Business Development

• Product Development

• Communications

• Revenue Growth

• Relationship

Management

• Project Management

• Team Development

Growth/Mentoring

• Human Resources

• Hotel Management

• Assistant to CEO

• Customer Service

Professional Experience Chiky Rose LLC: Founder of Co. Jan. 2019 to Present Founder and creator of all products that we sell. JJ Pillowdoll, Chiky Rose, Pably and Me, Sunny JJ and Sofi and her Color Pencils.

Jazwares Company- from 3/2022 to 2/2023 Independent Contractor (Director of Design and Development) Was brought in to help establish a new girl fashion doll division. Worked on establishing the division and training their new fashion doll girl team.

JADA TOYS: City of Industry CA 03/2013 to 01/2019

Director of Girls Design & Development Soft and Hard Lines (From 3/2013 to 11/2016 Design/Development) From 12/2016 to 2019 Promoted to Assist the CEO GM/HR

• As the Assistant to the CEO, I handled all the responsibilities of the Company’s General Manager and also Human Resources Manager. Customer Service dpt. Also reported to me. I handled all Serious and Legal matters together with the company’s Attorney. Responsible for all physical building matters, worked with many vendors for the daily smooth operation of the building. Worked with many vendors for the daily matters that were related to our 60 employees. Handled all company events, Travel arrangements for our CEO/Founder. Daily meeting with the company’s CEO and weekly meeting with the company’s executive team. I opened the company daily and conducted a property walk though to greed all employees. My assistant closed at the end of the day.

• For the Director of Design and Development position: I Directed and managed the preliminary girls design and development teams here in the U.S. and in China.

• Over 15 years of experience working with license partners such as: (Disney, Sanrio, Universal, WB, Bandi) with main focus on girls intellectual properties with revenues from $10 million. up to $150 million. JAKKS PACIFIC Santa Monica, CA 11/2010 – 01/2013

Director of Design & Development Disney Princess & Me Division (Soft Lines/Fashion)

• Responsible for the Princess and Me division as a Doll Designer and Development Mgr. Worked closely with the Disney team to insure the best possible product quality for the Princess line.

• Traveled to China to ensure the quality of the Disney Princess Doll production and development schedules.

• Worked closely with the HK, US Disney Marketing, and Internal Marketing Teams.

• Integral part of the Princess and Me division, which was a $40 Million division based on Soft goods and plastic accessories.

2

Silk Culture USA (Contemporary Fashion Line) Los Angeles, CA 2008 -2010 General Mgr./Sales Director for the US operation (Soft Lines) Directly responsible for the sales and merchandising for the West Coast territory. Managed Sales reps for the US to include NY, Atlanta, Miami, TX, Chicago, & AZ. Responsible for all the U.S. operation, based out of Los Angeles CA Mart. Handled all daily operations to Include all HR. Matters.

PLAYHUT City of Industry, CA 2005 -2008

Director of Design & Development Soft and Hard Lines.

• Reported directly to the President of Playhut. Managed the Girls Division to include; Preliminary Design, Development, Illustrators here in the U.S. and in GZ China. Worked mainly with License properties.

(Disney, Nick Jr., Marvel)

• Traveled extensively to China to ensure that all production development moved according to production schedules. Division’s yearly sales of $150 million and managed a team of 35 employees and 3 department managers.

• Worked all major tradeshows to include: NY Toy Fair, Dallas Toy Fair, HK Toy Fair and Nuremberg. MGA Entertainment 2002 - 2005

Fashion Doll Designer & Manager (Soft Lines/Fashion)

• Promoted to Doll Design and Development Manager in 2004. Managed one of the Doll divisions; consisting of Doll preliminary designers, Development, pattern makers/sewers.

• Worked closely with the Marketing Director to ensure that all Doll Categories were completed. Worked closely with Packaging teams, copy writers, Licensing and HK development teams.

• Traveled to China to learn the process of toy production.

• Promoted to Sr. Doll Designer in 2003, responsible for product design and development of various Bratz products: Bratz babies, Little Bratz, and Bratz carrying cases.

• Started my career as a Doll Designer with MGA in 2002. Was the first in house fashion designer for Bratz dolls. “The girls with the passion for fashion”. Part of the team that took MGA from $300 mil. to $900 mil. Maggie Bermuda Contemporary Fashions and BEME Brands - 2000 – 2008 Founder/Creative Director

• Full time business from 2000 to 2002. Responsible for working with vendors, for creating the 4 seasonal collections, for managing all creative staff and the production with internal and external factories.

• From 2002 to 2008, It became a part time position. Responsible for mainly Design and sample and duplicates. (Handled all H.R. Matters)

Bisou – Bisou Young Contemporary Fashions. Los Angeles, CA. 1998 - 2000 Contemporary/Jr. Fashion Designer

• Assistant Fashion Designer to the Head Designer, and owner of Bisou Bisou, Michele Bohbot.

• Learned all aspects of Preliminary Design, to include working closely with all sample room employees as well as all production employees.

• Managed the sample room that consisted of 50 employees. Assisted Michel Bohbot Owner and Creative Director as her personal assistant as well as her Lom Yoga Designer. EDUCATION:

1985 to 1987 Rio Hondo College. General Education. 1997 to 1999 International Fine Arts College, Miami, FL. Fashion Design Degree. From 1986 to 1994 I worked for the Hotel Industry. (Sheraton, Ramada, Grand Bay Hotel) Started as a GSA, to Assistant Front Office Mgr., to Res. Mgr., to FOM, to Assistant GM/Resident Mgr. Left the industry about 9 years, to go back to school and Re Major in Fashion Desing. 3

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