Salesforce Developer Senior
Resume:
Asim Raza Razvi
************@*****.***
Salesforce Developer
Professional Summary:
Senior Salesforce Developer with 5+ years of experience in Salesforce development, administration, and implementation across multiple clouds, including Salesforce Sales Cloud, Service Cloud, and Experience Cloud.
Proficient in developing and optimizing custom solutions using Apex, Lightning Web Components (LWC), Aura Components, Visualforce, and SOQL/SOSL, ensuring scalable and high-performance applications.
Expertise in integrating third-party systems with Salesforce using REST/SOAP APIs, Platform Events, and External Objects for seamless data exchange.
Skilled in implementing DevOps practices, including version control with Git, and CI/CD pipelines for efficient release management using SFDX and Change Sets.
Extensive experience with Salesforce security model, including configuration of profiles, roles, permission sets, sharing rules, and field-level security to ensure data integrity and user access control.
Hands-on experience in data migration and management using tools like Data Loader, Salesforce Connect, and advanced SOQL queries for bulk data processing.
Strong knowledge of business process automation using Apex Triggers, Flows, Workflow Rules, and Process Builder, reducing manual effort and enhancing productivity.
Adept at designing and developing self-service portals and multi-experience platforms using Experience Cloud, improving user engagement and reducing customer service load.
Proven track record in creating custom Salesforce applications, including custom objects, page layouts, dashboards, reports, and Lightning pages for enhanced user experiences.
Extensive experience in conducting QA testing, sandbox management, and ensuring test class coverage above 85% for robust and reliable deployments.
In-depth understanding of Salesforce best practices, governance limits, and optimization techniques for performance tuning of large-scale applications.
Experienced in team collaboration within Agile/Scrum environments, effectively coordinating with stakeholders, developers, and business analysts to deliver projects on time.
Skilled at training end-users and junior developers on Salesforce functionality and development, fostering skill development and team growth.
Hands-on knowledge of Einstein Analytics and AI-driven Salesforce tools, such as Einstein Bots, to enhance customer interactions and business insights.
Passionate about staying updated with the latest Salesforce releases, features, and industry trends to deliver cutting-edge solutions.
Education:
BS Computer Science
Technical Skills:
1.Salesforce Development: Apex Programming, Lightning Web Components (LWC), Aura Components, Visualforce Pages, SOQL/SOSL
2.Customization & Configuration: Custom Objects, Fields, and Page Layouts
Flows and Process Builder, Workflow Rules, Validation Rules, Custom Tabs and Apps
3.Integration & APIs: REST APIs, SOAP APIs, Platform Events, External Services and Objects, Salesforce Connect, Middleware tools like MuleSoft, Dell Boomi, or Informatica
4.DevOps & Deployment: Git Version Control, Salesforce CLI (SFDX), Change Sets, CI/CD Tools (e.g., Jenkins, Copado, Gearset), Sandbox Management
5.Scripting Languages: JavaScript, Jelly Script, HTML, Ajax, XML
6.Software Methodologies: SDLC, Waterfall, Agile, XP, SCRUM
7.Security: Profiles and Permission Sets, Role Hierarchy, Sharing Rules, Field-Level Security, Org-wide Defaults (OWD)
Experience:
Railroad19 –Senior Salesforce Developer Jan 2022-Present
Designed and implemented automated business processes using Apex Scheduler, reducing manual intervention and improving task accuracy.
Engineered robust data models to integrate Salesforce with external systems, ensuring optimal performance and scalability for large datasets.
Deployed and customized Salesforce Einstein Bots to enhance customer interaction capabilities and reduce response times.
Worked on projects spanning multiple Salesforce Clouds (Sales, Service, and Experience), ensuring seamless integration and feature alignment across platforms.
Conducted regular security audits, implemented advanced Shield Platform Encryption, and maintained compliance with GDPR and other data protection regulations.
Built custom REST APIs for real-time integration with third-party platforms, improving system interoperability and user experience.
Utilized static code analysis tools (e.g., PMD, CodeScan) to enforce best practices, ensure code maintainability, and achieve bug-free deployments.
Delivered highly customized solutions using complex triggers, trigger frameworks, and batch Apex, optimizing backend workflows and asynchronous processing.
Partnered with clients and business teams to gather requirements, translate them into technical designs, and deliver solutions exceeding expectations.
Conducted hands-on training sessions for end-users and junior developers, ensuring effective adoption of Salesforce functionalities and boosting team productivity.
Geico – Salesforce Developer Jan 2020 - Dec 2021
Led the planning and execution of Salesforce change management processes, minimizing risks during deployments and migrations.
Orchestrated multi-environment deployments, managing multiple sandboxes and ensuring zero downtime for live environments.
Implemented advanced logging mechanisms and monitored Salesforce logs to identify and address performance bottlenecks proactively.
Increased adoption rates by developing intuitive Experience Cloud portals and community sites with user-centric designs and interactive features.
Managed and tested configurations in multiple sandbox instances, ensuring deployment readiness and aligning solutions with organizational goals.
Architected end-to-end custom Salesforce applications by leveraging advanced Apex Design Patterns and reusable Lightning Components to streamline development and maintenance.
Designed solutions for global deployments, implementing multi-language support and localization for Salesforce portals and applications.
Integrated Salesforce with external tools such as ERP systems (e.g., SAP), marketing platforms (e.g., Pardot, HubSpot), and BI tools (e.g., Tableau) to enhance organizational workflows.
Configured and deployed Salesforce Field Service features, such as resource scheduling, mobile app setup, and optimization of service operations for field technicians.
Introduced automation in the release cycle by implementing CI/CD pipelines with Jenkins and Salesforce CLI, reducing deployment errors and time-to-market.
Labcorp – Salesforce Developer Jan 2019 - Dec 2019
Utilized Custom Metadata Types and Custom Settings to create dynamic solutions, enhancing flexibility and reducing code dependency.
Collaborated closely with marketing, sales, and support teams to ensure Salesforce implementations aligned with organizational objectives and provided measurable results.
Designed and implemented Journey Builder workflows to automate customer engagement processes and improve lead nurturing.
Deployed Salesforce Einstein AI features like predictive scoring, next-best actions, and automated insights to improve decision-making processes.
Enhanced user experience in Experience Cloud portals by introducing gamification elements, improving customer satisfaction scores by 25%.
Delivered responsive and mobile-friendly Salesforce solutions by leveraging Salesforce Mobile SDK and optimizing Lightning pages for mobile devices.
Implemented data archiving strategies using Big Objects and External Data Storage, ensuring optimal performance while maintaining historical records.
Created robust test suites, including Apex Unit Tests, Integration Tests, and UAT plans, ensuring end-to-end system validation.
Configured advanced tracking and auditing tools, such as Field Audit Trail and Event Monitoring, for compliance and performance insights.
Designed scalable Salesforce architecture accommodating future business growth while adhering to platform limits and best practices.
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