Social Media Digital Marketing

Jason Le

***********@*****.*** 713-***-****

https://www.linkedin.com/in/jason-le-mark

EDUCATION

C.T. Bauer College of Business, University of Houston Houston, Texas Bachelor of Business Administration in Marketing December 2026 Cumulative GPA: 4.0

EXPERIENCE

Stojo Consumer Goods Market Research Lab

Externship December 2023 – January 2024

● Completed a two-month externship, receiving a certificate for exceptional performance

● Engaged in meetings hosted by Stojo leadership, gaining a thorough understanding of the company’s mission, values, and operations

● Carried out in-depth research of experimental marketing trends in the industry, with a focus on social media to support innovative marketing strategies

● Utilized ChatGPT to draft personalized customer outreach emails, maximizing efficiency and acquiring an understanding of the benefits of AI tools in digital marketing

● Conducted interviews with Stojo customers to obtain insight of consumer preferences in the kitchenware industry

LEADERSHIP & AFFILIATIONS

Asian Business Student Association (ABSA)

Active Member August 2023 – Present

● Attend workshops hosted by Fortune 500 company representatives to develop professional skills and foster interpersonal growth

● Network and interact with alumni to gain industry knowledge and insights on various career opportunities

● Engage in mentorship program by building relations with peers while attending social and community service events

Kerr High School

Yearbook Editor January 2021 – May 2023

● Utilized CapCut to script, film and edit promotional videos for the 2023 Graduating class, increasing audience participation by 170%

● Led a marketing and social media team of 10 members to advertise Yearbook and close sales, leading to

$3000+ in revenue

● Designed eye-catching social media posters using Canva, enhancing visual appeal and increasing engagement across platforms by 60% relative to prior years SKILLS & INTERESTS

Application Proficiencies: Proficient in Microsoft Office (Excel, Word, Powerpoint), Google Suite, Canva, Capcut

Languages: Proficient in English, Conversational in Vietnamese Interests: Video Editing, Filming, Photography, Reading, Nintendo Games

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