Adobe Analytics Business Intelligence

Gene Godin

415-***-**** Pleasant Hill, CA *****

**************@*****.*** LinkedIn Profile

SUMMARY

Web Analytics professional, expert in Adobe Analytics and Medallia Voice of the Customer Survey Software

KEY SKILLS

Soft -Skills Hard Skills

Business User Mentoring Adobe Analytics

Technical Training Develop Complex Dashboards

Writing Documentation Report Builder Excel Add-in Adobe Experience Platform Debugger

Team Software Medallia Survey Software (Voice of the Customer)

Jira User Trainer

Slack Report Developer

Confluence Communicate to Business and Engineering

PRIOR WORK EXPERIENCE

Sephora.com San Francisco, CA

Data Integrity Analyst Contract 02 2022 – 01 2025

Lead the initiative to be a data-informed product culture. This involves empowering Sephora’s Product Team with data and insights to improve the website clients' experience across all channels and shift Product Management culture to be more “Data-Informed”.

For website/apps product managers, developed customized Adobe Analytics dashboards to monitor their area of responsibility. As new features are rolled out, enhance dashboards to reflect changes to monitor success.

Manage the use of the Medallia Survey software application available on our website and apps.

oTrained end users.

oDevelop customized reports for their dashboard.

oProvided monthly summaries to business identifying biggest problems reported by end users.

Samsclub.com San Bruno, CA

QA Web Tagging Analyst Contract 7 2019 – 12 2019

QA Data to ensure accuracy, reliability and meets governance standards.

Collaborated with engineers to QA their web tag development using the Adobe Analytics Debugger extension in Chrome. QA included reviewing data returned in the variables; evars, props and events.

Data audits to understand data breadth and depth to evaluate data strategies.

Used Adobe Analytics Workspace to investigate and report on data, create dashboards using Workspace and Report Builder.

DexYP Remote

Senior Analyst Consumer Analytics 9-201*-*-****

My role was a developer, QA tester and user contact for Adobe Analytics.

Effective working with business users to define requirements and communicate with engineering to deliver essential KPI’s to the business users.

Expertise in developing clear, concise dashboards with Adobe Analytics Workspace and Report Builder (Adobe’s plug in for Excel to access Adobe Analytics data).

Expert at developing and delivering custom training modules for business users of Adobe Analytics.

Write clear, effective documentation for business users and engineers.

YP San Francisco, CA

Senior Business Intelligence Product Lead 10-200*-*-****

Led the development and rollout of a new reporting system for the business.

Grew usage of data warehouse reporting to hundreds of users and thousands of reports from scratch.

Evangelized and supported a self-service reporting community, empowering business users to be self-sufficient and more data-driven.

Consulted with users on best practices for report development and analysis using Business Objects, Tableau and other reporting platforms.

Developed complex production dashboards and reports monitoring sales and web traffic.

Cognos San Ramon, CA

Partnership Technical Manager 02 1992 – 06 2006

Lead the integration of Cognos software with software partners like PeopleSoft and Concur.

Primary technical contact for software partner.

oProvided technical training to developers.

oProvided leadership in integrating Cognos software into their applications.

oDeveloped plans to ensure success of partnership.

EDUCATION

Master of Arts in Mathematics Education

State University of New York Binghamton, New York

VOLUNTEER WORK

Peace Corps – St. Lucia, British West Indies

Teacher Trainer for Secondary School Teacher

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