M A Visual Design

Megan Danielle Hoagland

*******@*****.*** • 503-***-**** • LinkedIn • Tictacodesign.com

Summary

Skilled Designer with 15+ years of experience designing products and systems across startups, agencies, civic agencies and enterprises. I’m a design team builder, accessibility evangelist, and efficiency nerd who uses the full design process to make tech work for all. I’ve been told I’m a ‘joy to work with’ several times, which is clear in the products I’ve designed because positive change takes collaboration and curiosity. Design Skills

● Design: User research, user flows, presentations, storytelling, user experience, responsive web and mobile interfaces, design systems, visual design, motion design, content writing, marketing

● Tools: Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Miro, FigJam, Excel, Notion, Prototyping

● Systems Design: Focus on creating accessible, reusable parts for the greater whole and shared resource

● Leadership: Team management, strategically quick, Executive-level presentations, mentoring, encouraging

● Collaboration: Cross-functional teamwork, Agile/Scrum processes, stakeholder alignment, design as justice

● Entrepreneurship: Founding, patent filing, financial projections, roadmap management, marketing, and speaking Professional Experience

Nike Innovation Lab

Lead Product Designer 2023 – 2024

Owned the end-to-end Athlete journey for NSRL Form, a scientific running analysis product launching globally at events and retail stores.

● Conducted user research with a diverse set of runners for 1st time at the lab, which informed design strategy and expanded the audience beyond expectations, to include Nike’s largest opportunities: everyday athletes and women

● Lead team lead collaboration with the Science, Service Design, Marketing and Product in order to improve comprehension within the product and also ensure momentum forward as the business changed around us and the pressure of launch dates remained high

● Iterated across all digital touch points, centering previously ignored audiences, to create a responsive, cohesive, accessible system for Athletes to discover WHAT the experience is, HOW Science works at Nike and why that is exciting and unique, to WHERE to schedule, check in, run and receive personal scientific results and recommendations

● Designed a unique ‘Nike Science’ visual style and component library for all of Innovation to use going forward on non-commercial products. The new style humanizes humans in a scientific environment and builds trust with runners.

My Roophone

Founder & Chief Creative Officer 2021 – 2023

Invented and designed an IoT device and mobile app to solve for social isolation in young and elderly due to lack of safe, autonomous methods to stay connected to core loved ones. Through competitive, academic and user research, I identified and prioritized the pain points of parents, their elderly parents and their young kids when wanting to talk to friends and family. I designed an innovative 3D iOT device and mobile application user experience, as well as all user flows, physical devices, light and visual interactions from device to mobile app, hardware requirements, and design system. Salesforce

Design Team Lead, Employee Applications 2015 – 2021 Senior UX Designer 2011 – 2015

As Team Lead, I created a team of 5 Designers and 1 Researcher that would transform a wasteful production house into a hub of innovation for all employee-facing applications. Evangelized design process from Execs to individual contributors and led practical steps to incorporate design into the dev process. Owned design strategy, facilitated design sprints, required accessibility, and elevated team members. One of the first things I did in this role was to redesign the global intranet, reducing employee support teams from 10 to 2. Concierge is still in use 10+ years later. As Senior UX Designer, I aligned business and user goals in order to create responsive mobile and desktop applications, including one of the first ever self-service help apps, data insight applications, fintech, B2B and LMS apps. I also redesigned how search and conversations use relevancy to keep the UI focused on the real end user, reducing noise in the product as a whole.

Startups and Agencies

Original Designer, Researcher and Product Manager in one - 2002 to 2011

● RiseSmart: HR application for job seekers to upload resumes, receive feedback, private message recruiters and get custom job matches. On the backend, a team in India managed recommendations by using a matching resume to the job system I created. The technology was acquired for $100M

● Rumblefish: Only Designer and P.O. for a custom music licensing system for creatives to find independent music to apply to their projects. Designed front end portal for searching music by style, sentiment, length, language. Designed an accompanying portal for musicians to upload and tag their music accordingly, sell and collect royalties.

● Youtube Friendly Music: App to detect unlicensed music on youtube videos & suggest similar, independent music alternatives. Purchased by Youtube.

● Duarte Design: Designed 100+ presentations for high-profile launches across Silicon valley, including Al Gore’s Inconvenient Truth and Steve Jobs’ iPhone and iPad launches (at WWDC) Education

San Francisco State University 1995 – 1999

Studied Graphic Communications, Typography, UX, Client Relations, Motion Design, and CSS/HTML Coding Women’s Business Initiative and NW Business Alliance Business fundamentals, competitive research, financial projections, marketing, and contracts

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