Customer Experience Digital Marketing

UROS PREDIC

BRAND INNOVATION STRATEGY

814-***-**** *************@*****.*** Linkedin.com/in/urospredic urospredic.info Miami, FL

PROFESSIONAL SUMMARY

Entrepreneurial strategy executive with 11+ years’ experience in fusing creative innovation with insights-driven strategy to shape future-forward brand experiences. Proven leader in cross-functional teams, delivering results through data-driven decision-making. Brand-led and customer-focused storyteller, passionate about architecting digital and physical brand experiences.

CORE COMPETENCIES

Brand Strategy Customer Experience Team Leadership Product Marketing

Digital Marketing User Testing Data Analysis Retail Experience Design

Strategic Planning Market Research Journey Mapping Go-to-Market Strategy

PROFESSIONAL EXPERIENCE

RAZORFISH Miami, FL Jun 2021 – Present

Associate Director, Strategy Jul 2022 – Present

Client: Samsung

Spearheading strategy and customer experience design for cross-category initiatives across Samsung's U.S. B2C and B2B websites. Leading a multidisciplinary team of analysts, designers, copywriters, and strategists to deliver impactful improvements and innovative concepts. Assisting in new business pitches for various Samsung verticals.

●Led the redesign of Samsung’s information architecture and navigation, achieving a 6% revenue increase and a 25% reduction in bounce rate.

●Orchestrated launch strategy for Samsung’s quarterly sales event, driving a 64% revenue boost during the live period.

●Led the redesign of high-priority pages, including B2C and B2B homepages, yielding an 11% higher average order value.

Manager, Marketing Strategy & Analysis Jun 2021 – Jul 2022

Guided a group of strategists in improving various areas of Samsung B2C website. Partnered with data & design teams to provide insight-led, customer-driven recommendations for existing and new projects.

●Increased conversion rates by up to 2.9% through A/B and multivariate testing, optimizing key website elements for enhanced user interaction & experience.

●Improved net promoter score rates by 23% through implementation of data-driven personalization strategies and customer journey mapping initiatives.

DIGITAL SILK Miami, FL Jul 2020 – Jun 2021

Brand Strategy Lead

Clients: International Monetary Fund, Alter-Native, Dognomics, Wodwo, New Dev Rev, American Crypto, Airgain, Find the Plan

Led brand strategy initiatives for a leading web design agency, guiding cross-functional teams in elevating B2C and B2B brands through impactful digital experiences. Leveraged UX design, marketing, and user testing expertise to bring brands to life across online channels.

●Grew brand strategy revenue by 19% through the introduction of new services and offerings.

●Boosted new business close rates by 36% through the implementation of more targeted, brand-centric storytelling.

●Conducted in-depth primary research to inform brand strategies, resulting in a 20% increase in campaign effectiveness by aligning messaging with key audience insights.

●Fostered and strengthened client relationships by delivering strategic insights and proactive solutions, driving long-term client retention and increased engagement across projects.

PROFESSIONAL EXPERIENCE CONTINUED

OUTFORM Miami, FL Dec 2017 – Sep 2019

Innovation Strategy Manager Oct 2018 – Sep 2019

Clients: Apple, Amazon, Nest, Google, Ring, Bucherer, TCL, LG, Titleist, Absolut Vodka, Tag Heuer, Lowe’s, Best Buy

Led global retail innovation strategy for Fortune 500 brands, delivering future-forward retail experiences and driving measurable business growth. Partnered with design, engineering, technology and manufacturing teams in developing breakthrough solutions to manifest brands across physical retail environments.

●Transformed luxury watch retail experiences for Bucherer across 30+ stores in Europe and US, resulting in significant brand uplift and sales growth.

●Pioneered smart home store-in-store retail experiences for Amazon and Google, enhancing storytelling through a holistic brand & ecosystem narrative.

Innovation Strategist Dec 2017 – Oct 2018

Led Miami creative team in expanding the agency's solutions to include comprehensive brand and experience strategy, delivering more holistic offerings for clients.

●Designed, developed and co-presented company's largest account acquisition ($50M+), by developing an innovative retail strategy that revolutionized customer experience for high-end retail.

●Increased Titleist pro shop sales by 30% through a user-centered redesign of point-of-purchase displays.

GREENROOM Miami, FL Dec 2016 – Jun 2017

Marketing Strategy Manager

Clients: Grovemade, Soundcast, Marley, Circle by Disney

Directed creative and content teams for a digital public relations agency specializing in consumer electronics. Overseeing strategic planning, branding, web design, social media, email and KPI optimization to drive client success and efficiency.

Created, scaled and structured the agency’s brand strategy, website design and development capabilities and as a result increased monthly retainers from existing clients by 45%

Achieved page 1 Google rankings for several clients within 6 months via SEO best practices.

ASYLUM MARKETING Miami, FL Apr 2016 – Dec 2016

Digital Brand Strategist

Clients: Naked Nutrition, 3M, Medtronic, Pepsi, Fly Tropic, Revlon, Whirlpool, One & Only Resorts

Spearheaded agency research, strategy, and optimization efforts for multi-national, cross-platform campaigns. Led analysis and optimization across paid, owned and earned channels to consistently exceed KPIs.

●Helped Pepsi break Guinness World Record for national engagement campaign in Jamaica.

●Spearheaded multi-national digital campaign for 3M that yielded a 75% ROI.

BROWNSTEIN GROUP Philadelphia, PA Jan 2014 – Apr 2016

Brand Strategist Jul 2015 – Apr 2016

Clients: Ikea, eBay, Western Union, SageGlass, Analytical Graphics Inc., Beneficial Bank, eMoney, Humana

Co-led brand strategy & UX research for Philadelphia’s oldest independent agency. Synthesized various forms of quantitative and qualitative data into clear, actionable insights.

Led UX research and strategy for SageGlass that was voted best construction website redesign of the year by W3.

Consumer Insights Analyst Jan 2014 – Jul 2015

Drove the agency’s data and analytics efforts, overseeing campaign analysis, social performance, KPI reporting and optimization.

Drove a 90% increase in the agency's revenue for analytics and measurement services by expanding service offerings

EDUCATION

Bachelor of Arts. Managerial Economics with minor in Communication Arts Allegheny College Meadville, PA

LANGUAGES

Serbian, Bosnian, Montenegrin, Croatian, English Native proficiency

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