Communications
Strategic planning
Client relationships
Time Management
Negotiations
Business development
Team leadership
Microsoft Office
Operations management
Chrous Communications Dubai, UAE
Business Development Manager
Responsible for developing and maintaining commercially productive relationships with both new and old clients and making sure that the business meets both its short and long term business objectives. In charge of identifying every sales lead and of making the most out of every opportunity to increase revenue and profitability.
Generating new business both in face to face meetings and over the phone. Writing up sales reports, activity reports and revenue forecasts. December 2009- January 2013
Clients Handled: Dunkin Donuts, Hircon International (23 Marina), Milan Real Estate, New Gold Souk Centre, Sonashi Electronics, Kingstores, Profile Properties, Mag Properties and Sparkle Real Estate. Responsible for implementation of multi -media communication campaigns in print, radio, television, web, online and outdoor.
Created strategic and actionable account plans that defined a clear growth strategy. Participated in new business/client activities and pitches. Completely involved in all the aspects of the project delivery including project management, client satisfaction and an account’s overall financial performance. Developed relationships with all media related companies namely media, production, print, etc, to ensure smooth implementation of company plans to meet objectives. Supervise creative concepts to meet internal requests for development of material through the in house graphic unit.
Organized press conference for the clients.
Completely involved in below the line assignments and coordinating with the various printers / vendors. Turning Point Advertising LLC Dubai, UAE
Senior Account Manager
January 2005 - November 2009
916-***-**** · *************@*******.***
2303 Shorebird Drive, Sacramento, CA 95833
KARISHMA MODHA
PROFESSIONAL EXPERIENCE
KEY COMPETENCIES
PROFESSIONAL STATEMENT
I have a 18 year extensive experience in the marketing industry, I have honed a deep understanding of market dynamics, consumer behavior, and strategic planning. My career is marked by a proven track record of developing and executing innovative marketing strategies that drive brand growth, enhance market presence, and deliver measurable results. My approach combines strategic vision with hands-on execution, ensuring that marketing initiatives align with overall business objectives and resonate with target audiences. I am passionate about mentoring and leading teams to achieve their full potential while maintaining a focus on achieving organizational goals. Caspian International (Advertising Agency) Dubai, UAE Media Coordinator
Monthly report generation of competition advertisements. Media Monitoring.
Sending press invitations and follow up for press conference. Monitoring newspapers and magazines according to booking orders for invoicing. Liaising with all the publications.
Actively involved in entire media operations.
September 2002 – October 2003
Ikon Advertising FZ LLC Dubai, UAE
Media Executive
Involved in entire media operation activities of Ikon clients. Actively involved in media buying, media scheduling and rate negotiations with all publications. Was actively involved in Mazda3 and Mazda6 launch in United Arab Emirates. Preparing media plan under the given budget and objective. Liaise with studio and client servicing for advertisement material requirements. Sending press invitations and follow up for press conference. Liaise with publications, TV/Radio channels for positioning of insertions and spots. Monitoring newspapers and magazines according to booking orders for invoicing. Monitor and updating rates of TV / Radio and print media for Local, GCC and International. Monthly report generation of competition advertisements. November 2003 – December 2004
Campus (Formerly MTI College) October 2024- Present Associate in Science: High School 1992-1993
Associate of Arts in Business Administration
V.V.M College, India
EDUCATION