Executive Creative Director
Resume:
CARL A. SORVINO
An integrated creative director and strategist with a core expertise in earned and paid storytelling across digital, social, and experiential, for both consumer and corporate. Currently the Chief Creative at MikeWorldWide.
adzzce@r.postjobfree.com
www.carlsorvino.com
SKILLS & COMPETENCIES
Strong conceptual prowess—an idea machine.
Schooled in strategy because it makes the creative stronger. Powerful storyteller—persuasive and magnetic, with lots of energy. Strong leader who inspires and motivates with an eye toward retention and growth. Tasteful design sense with super awesome copy chops. Creative Operations, Talent Sourcing and Creative Finance capable. A.I. and metaverse nerd. Artist.
PROFESSIONAL EXPERIENCE
MikeWorldWide, New York, NY
EVP, CHIEF CREATIVE OFFICER (08.2021 - present)
Leading a fully loaded creative team to conceptualize and execute earned-worthy ideas for PR, Comms, Advertising and Experiential, across social, digital, paid and earned. Big new business guy with a ton of wins to prove it.
Clients include:
Nikon, Dairy Queen, FanDuel, Red Lobster, Deloitte, Heineken, Reese’s, Whole Foods, Pinterest, Weedmaps, Big Ass Fans, BIC, KB Home, Frito Lay, Tidal, Kentucky Derby Golin - The Golin Group, New York, NY
EVP, EXECUTIVE CREATIVE DIRECTOR (03.2020 – 08.2021) Devries – The Golin Group, New York, NY
EVP, EXECUTIVE CREATIVE DIRECTOR (02.2021 – 08.2021) Helped build and lead a dangerously creative team to conceptualize and execute earned-worthy ideas for PR, Comms, Advertising and Experiential, across social, digital, paid and earned. Simultaneously played the role of transitionary ECD for DeVries during Covid. Clients included:
LEGO, Mountain Dew, Lipton, Pepsi/Pepsico, Bubly, Verizon, Butterfinger, Tic Tac, Nutella, Baby Ruth, Crunch, Kinder Joy/Kinder Bueno, Ferrero Rocher, Zippo, Johnson & Johnson MikeWorldWide, New York, NY
SVP, EXECUTIVE CREATIVE DIRECTOR (02.2014 – 03.2020) Transitioned a small, studio-minded agency into a modern creative-oriented shop by fundamentally overhauling and energizing the department. I built a production capability and focused the team on conceptual ideas and flawless execution with an eye toward earned. Heavily involved in winning large piles of new business.
Edelman, New York, NY
VP, CREATIVE DIRECTOR (06.2012 - 02.2014)
Inspiring and energizing my team to craft record breaking, award winning, content-focused campaigns for digital, social, and mobile. I lead the ideation and production of on-brand, forward thinking creative activations that were social by design. I helped build, organize, and energize the creative department structure—growing, managing, and mentoring the crew of writers, designers, artists, shooters, editors, nerds and geeks for whom I was responsible.
Clients included:
Dove Men’s Care, Axe Body Spray, Pfizer, Heinz, Ben and Jerry’s, TJMaxx, Edge The Bloc, Hook & Loop, Group DCA, Tri-State area
CREATIVE DIRECTOR (10.2011 - 06.2012)
I took a break for a year to freelance. I hated it. So, I stopped. Sigma Group, Oradell, NJ
GROUP DIRECTOR, CREATIVE (7.2007 - 10.2011)
I energized new brands and brought old brands back into the conversation with award-winning, immersive activations across all manner of media but specifically the digital and social space. As the Group Director, I was responsible for growing the team’s capabilities, which included graphic design, information design, copywriting, product and package design and a fully functional video studio. Clients included:
Panasonic, Brut, Rita’s, Ciao Bella, Famous Footwear, NY Jets, DeLonghi, Kumon Digitas New York, NY
ASSOCIATE DIRECTOR, CREATIVE (08.2000 – 07.2007)
Have you read this far? I think you get it. I created great stuff. I motivated and inspired my team, and I did it with love and devotion. You should hire me. I’d do a great job for you. Clients included:
Panasonic, Brut, Rita’s, Ciao Bella, Famous Footwear, NY Jets, DeLonghi, Kumon EDUCATION
SAVANNAH COLLEGE OF ART & DESIGN, Savannah, GA – AA Fine Arts NEW JERSEY INSTITUTE OF TECHNOLOGY, Newark, NJ - Webmaster Skills Certification THE ART INSTITUTE OF PITTSBURGH, Pittsburgh, PA - BA Graphic Design AWARDS
Multiple Sabre and PR Week Awards, One Club Bronze, Gold Stevie, Silver Stevie.
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