Social Media E Commerce

PROFESSIONAL EXPERIENCE

GUESS, INC. – Los Angeles, CA

Product Licensing Manager November 2018 – Present

• Conduct seasonal trend research and competitive market analysis.

• Monitor relationships between Guess & all associated Licensees ensuring target revenue & production approval for all Mainline and seasonal Brand Partnerships products (US & Intl.).

• Incorporate key company strategies when conceptualizing seasonal product to heighten user experience analytics maximize retail & E-commerce presence.

• Develop strategic business plans to maximize all sales opportunities.

•Generate brand and product launches across all channels. Guarantee all timelines & hard calendar dates are met.

•Works cross functionally with all internal departments to a enforce brand integrity so all key styles are highlighted and marketed accordingly.

•Facilitates all accessory approvals for in-store pop-up’s, events, social media proposals & product launches..

•Generates quarterly sales & status review reports.

Graphic & Creative Concept Designer August 2017 – November 2018

• Pulled design inspiration & conducted trend research.

• Developed patterns for special projects and collaboration collections.

• Produced croquis & line sheets.

• Assembled mood boards for collection presentations.

• Pre-production preparation and organization.

Product Licensing Intern Summer 2017

• Conducted trend research and product analysis.

• Produced cost sheets & cost comparatives for competing e-commerce retailers.

• Developed ideas and created product-based mood boards.

EDUCATION

Fashion Institute of Design & Merchandising College of Marin

B.A. Degree (Professional Designation) 2018 A.A. Degree 2016

Visual Merchandising & Communications Liberal Arts: Language Arts & Humanities

SKILLS

• Adobe- Photoshop, Illustrator & InDesign • Perspective Sketching

• Microsoft Suites- PowerPoint, Word & Excel • Creative Development

Contact this candidate