Data Analyst Digital Marketing
Resume:
Deepthi Binu
Business Data Analyst Digital Marketing Data Analyst Data Science Enthusiast
Fremont, CA, USA
**********@*****.***
LinkedIn: www.linkedin.com/in/deepthibinu
Tableau: https://public.tableau.com/app/profile/deepthi.binu Github: https://github.com/DipthiKrishna
Experienced Business Data Analyst with a strong track record using data to identify trends, patterns, and insights to optimize marketing strategies. Proficient in SQL, Python, Excel, and Tableau. Skilled in data analysis, visualization, and decision-making. Passionate about leveraging data for brand visibility. Solid statistical background and entrepreneurial drive. Excels in web analytics and transforming complex data into actionable insights. Strong interest in artificial intelligence and predictive analysis. Enthusiastic about continuous learning and staying up-to-date with the latest industry trends. Seeking opportunities to optimize strategies and drive business growth through data-driven decisions. Eager to collaborate and contribute value to dynamic teams.
Skills
● Digital Marketing Analytics
● SQL
● Python
● Excel
● Tableau
● A/B Testing and
Conversion Rate
Optimization
● Web and Social Media
Analytics
● Customer Segmentation
and Profiling
● Data Visualization and
Reporting
● Data-Driven Decision
Making
● Strong Organizational
Skills
Pragmatrix Technology Nov 2021 to Present
Business Data Analyst. Full time. Remote
● Gather, clean, and analyze healthcare data from various sources using SQL, Python, and advanced AI algorithms to ensure accuracy and uncover valuable insights.
● Executed A/B tests, including data extraction, hypothesis testing, statistical analysis, and result visualization using tools like SQL, Spreadsheets, Python, and Tableau.
● Utilize AI and machine learning techniques to develop predictive models that anticipate future healthcare trends and outcomes.
● Create interactive Tableau dashboards to transform complex data into actionable insights for data-driven decisions, leveraging AI-driven visualizations.
● Serve as a liaison between technical and non-technical stakeholders, translating business needs into actionable insights, including AI-powered recommendations.
● Maintain data integrity through comprehensive reporting and documentation, while also integrating AI-generated insights into reports.
● Implement quality procedures to ensure data accuracy and consistency, incorporating AI-based data validation.
● Continually seek process improvement opportunities, especially in AI model training and deployment, to refine methodologies and stay at the forefront of AI-driven data analysis.
● Collaborate closely with cross-functional teams to align data initiatives, including AI-powered predictive models, with business objectives. I deliver AI-driven insights to both internal and external stakeholders, ensuring that data-driven, predictive decisions are at the core of our operations.
In summary, my role as a Business Data Analyst goes beyond traditional analysis. It involves cutting-edge AI and predictive analysis techniques to provide invaluable insights for informed decision-making and business growth.
…. Ongoing
Education
● Data Analytics
Advanced Training in
Master School, USA
● Masters in computer
applications. (MCA)
Asan Memorial Institute
of Management (AMIMA,
Madras University) Chennai,
India
● Bachelors in computer
science
University Institute of
Technology, Kerala University
Kerala, India
Yoga Hero · Germany Mar 2019 - Oct 2021
Digital Marketing Strategist. Full-time. Remote
● Data-Driven Insights: Provided data-driven recommendations for enhancing marketing strategies.
● Targeted Campaigns: Crafted highly effective, data-backed marketing campaigns.
● Campaign Management: Monitored and troubleshooted digital campaigns to ensure success.
● Online Presence Optimization: Improved web traffic and brand visibility.
● Vendor Management: Managed agency relationships for seamless campaign execution.
● Stakeholder Communication: Presented data insights for informed decision-making.
● Performance Tracking: Utilized analytics tools for precise website performance analysis.
● Data-Driven Strategies: Contributed to data-powered marketing strategies.
● Competitor Analysis: Conducted thorough market research for competitive advantage.
Dhrona College of Media & Management Dec 2010 to Mar 2019
- Business Owner Education & Retail Consultant Digital Marketing Strategist Zee Institute of Creative Arts (Entrepreneur, Director) Chennai, India
● Entrepreneurship: Successfully operated an Education business for 8+ years, specializing in Multimedia education with Zee Networks Ltd., serving over 10,000 students.
● Digital Expertise: Leveraged digital marketing strategies and analytics to drive business growth, manage inventory, and connect B2C verticals across platforms such as Shopify, Facebook shop, and Instagram shop.
● Consulting: Provided expertise to other organizations in the retail sector to optimize their digital presence and inventory management.
References:
Available upon request.
Contact this candidate