Experience Manager Financial Services

ZACHARY DENNIG

SENIOR WEB EXPERIENCE MANAGER

Los Angeles, CA 978-***-**** **********@*****.*** LinkedIn

ABOUT

I am an Agile web content systems manager with over fifteen years of experience supporting and leading web content delivery teams within enterprise financial, consumer marketing, social media, and online education companies. Some of my recent clients include PNC Bank, Twitter, Barclays Bank, and Apple Inc. I specialize in championing complex, deadline-driven, high volume CMS migrations and ongoing production cycles in Adobe Experience Manager (AEM). I have formally trained with Adobe and Apple using the most modern tools and user experience and human centric production methodologies. I’ve supported five corporate AEM migrations in a range of lead roles involving content, user experience, product, project, asset and authoring management.

EXPERIENCE

Senior Experience Manager

PNC Financial Services Group, Wilmington, DE July 2022 – July 2023

+Rapidly accelerated sitewide AEM migration initiative including interdepartmental www.pnc.com homepage site tree restructuring for new marketing, UX, ADA and legal compliance roadmaps

+Led an experienced Agile team of UX associates as a senior experience manager, facilitating Personal Banking, Small Business and other teams in company-wide sitemap migration to TouchUI libraries

+Dramatically impacted migration budget preliminary forecasts by efficiently managing various projects involving component library integration, legacy page conversion, legal disclaimers, and wireframing

Senior Digital Content Systems Manager

Twitter, San Francisco, CA October 2021 – April 2022

+Spearheaded major CRM and B2B victories through internal Salesforce AEM integration for B2B internal facing stakeholder form submission systems migration initiatives

+Innovated internal Sales and Marketing tool user experience, w3c and legal compliance standardization for English Blueprint master structures and inherited language dependencies

+Directed migration and consolidation of multiple fragmented legacy form submission systems into AEM cloud with full Salesforce case submission integration

+Mastered authoring guide documentation for “AEM 6.5 Twitter authoring best practices”

+Prized as a full-stack content manager with influence spanning from early UAT and PVT testing to marketing and stakeholder compliance approval and deployment, and authoring in-between

AEM Product Manager

Barclays Financial Services Group, Pittsburgh, PA September 2020 – September 2021

+Spearheaded external partner credit card product landing page launches for 15+ Fortune 500 partners across 6 sectors, including American Airlines, AARP, JetBlue, and Royal Caribbean

+Hired as a vital addition to the Barclays US Marketing Capabilities team as a lead AEM product manager, formally trained AEM expert author, content, project and manager

+Heavily collaborated with development teams to UAT/PVT migration release test new AEM template and component functionality at the ground level within dev team test environments

+Led integration initiatives for dynamic value systems and page analytics automation, content and experience fragments, workflow authentication, SEO and keyword optimization strategies

Senior AEM Author

Apple, Inc., Beats by Dre, Culver City, CA April 2019 – April 2020

+Executed one of the most successful product launches in Beats history (Powerbeats Pro)

+Team content lead for sitewide AEM migration, localized for 27 regions and 14 languages

+Integration and automation of complex language inheritance via AEM 6 blueprint inheritance configurations, leveraging iTranslate and WorldServer to distribute translation team deliverables

+Succeeded in extensive marketing analytics integration for SEO, keyword data, Adobe Target

+Extensive HTML and CSS (RTE hand-coding) and AEM component and template customization, enhancement tracking spreadsheets, compliance, UX auditing QA, UAT cycles

+Directed Beats CMS and DAM authoring projects, training documentation

Online Course Content Specialist

Academy of Art University, San Francisco, CA October 2008 – February 2018

+Built and maintained web-based accredited college classes and worked with international artists and experts from around the globe to provide students unique and engaging online experiences

+Developed and maintained hundreds of online classes spanning across dozens of degrees

+Provided LMS instructional design for thousands of undergraduate art students worldwide

+Worked closely with editors, subject experts (professors), dev teams, Help Desk

+Utilized Adobe AEM CMS and DAM as LMS, Jira (Help Desk ticketing), Adobe Creative Cloud

+Sound and video engineering, recording with voice actors and subject experts in studio environments

TOOLS AND SKILLS

CMS/DAM: Adobe Experience Manager (AEM5, 6.5): advanced authoring, DAM, language integration (iTranslate, WorldServer), Product SKU/Inventory systems, campaign integration systems, form submission systems, dynamic value systems, Salesforce integration, Adobe Target

Creative/UX: Adobe Creative Cloud, Sketch, Invision, Zeplin, Photoshop, Illustrator

Project Management: Jira, Basecamp, Quip, Sheets, Excel, Jira, Confluence, Slack, Salesforce

Other Tools: HTML & CSS, Google Software Cloud, Mac & PC, Microsoft Office, Microsoft 365

Corporate Web Marketing • AEM Web Authoring • Content Management (CMS) • Learning Management (LMS) • AEM User Experience • Digital Asset Management (DAM) • responsive imaging • image editing • web compression • desktop • tablet • mobile optimization • ADA compliance • legal compliance • language automation • Agile • Lean • Kanban • Waterfall • Scrum • wireframing • prototyping • mockups • content structure • navigation site maps • experience-centric methodologies • project management • product management • Production Validation Testing (PVT) • User Acceptance Testing (UAT) • Quality Assurance (QA) • Metadata • Analytics • search engine optimization (SEO) • web marketing analytics • graphic design • UI design • multimedia editing • web compression

EDUCATION

Rensselaer Polytechnic Institute Bachelor of Science 2007, Electronic Media, Arts, & Communication

EXPERTISE

My greatest value lies in my battle-tested knowledge of a variety of corporate AEM architectures, team and tool styles, content management philosophies and software production methodologies. I can easily manage agile AEM-based web teams, products, projects, architectures, external and proprietary integrations, and all content management processes an AEM-based web team thrives on. I have the power to multitask in my field ranging from early phase PVT and UAT release testing with dev teams, to CSS refinement, component and template testing implementation, and content and asset management. I have led four advanced migration projects from onset into end phase legal and compliance submission for some of the largest public companies in the world.

My wide skillset has been reinforced through years of ground floor, hands-on experience helping major corporations migrate and maintain their complex web content management systems. I have been formally trained in AEM Classic and Touch UI usage best practices by both Adobe’s AEM training team and Apple, mastering their unique and industry standard software UX best practices. I’ve been refining those skills nonstop since 2013, across a venerable spectrum of sectors and implementation needs. I believe I do have it all covered!

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