General Manager/DM/RM

MICHAEL J. MARCELLO

Dallas, TX ***** 214-***-**** ********@***.***

EXECUTIVE-LEVEL MANAGEMENT

Outstanding Record for Maximizing Sales • Optimizing Profits • Strategic Planning • Financial

Management • Turnover Reduction • New Technology Implementation • Budget Development •

Cost Reduction • Sales Training/Development • Consensus Building • Team Leadership

EDUCATION

Louisiana State University, Baton Rouge, LA

Bachelors of Science in Business Management – 3.4 GPA

University of New Orleans, New Orleans, LA

Masters of Business Administration – 4.0 GPA

MENSA Member

PROFESSIONAL EXPERIENCE

DLA Restaurant Consulting 2019-Present

Working with privately owned restaurants and restaurant companies implementing systems and

processes leading to revenue growth, reduced costs and profitability improvement.

Pro forma scheduling to accurately forecast, measure and control labor costs.

Creation and implementation of training programs resulting in greater efficiency and reduced

turnover among employees and managers.

Implementation of inventory controls by category resulting in identifying exactly where costs are

high and reduction of food costs.

Creation of marketing initiatives designed to capture home meal replacement and to go business

surge.

In house contests and incentives resulting in exponential social media presence and increased

revenue.

Organization of purchasing tools resulting in reduced inventory, outages, and waste.

Employee recruitment, interviewing and retention techniques resulting in increased staffing and

employee retention.

Little Greek Fresh Grill, Tampa, FL/Dallas, TX 2012-2018

District Manager

Created and implemented restaurant marketing tools resulting in tangible increases in every

restaurant.

Responsible for overall reviews of product quality, staffing, system adherence and worked with

franchisees in providing solutions.

Worked 8 am – 10 pm shifts shadowing existing management providing coaching and direction

as well as solo shifts to cover for vacations, off days, etc.

Moved to Louisville, Kentucky for 3 months to work as sole manager of struggling franchise in

danger of closing. Unit sales INCREASE of 50% in 3 MONTHS, going from $10,000 monthly loss

to breakeven status in 3 months. Hired and trained 2 managers to take over operations after my

3-month tenure. Turned over 40% of staff and hired/trained additional personnel to replace.

Implemented a program for attracting employees resulting in 100% increase in applications.

Provided Little Rock, Arkansas support and new management structure after the existing GM left

abruptly and without notice.

Responsible for franchise adherence to all existing standards.

Customized employee recruitment and retention programs in franchises.

RLS LEGAL SOLUTIONS, Dallas, TX • May 2005 –2011

Managing Partner

Responsible for all decisions necessary for turnaround of Dallas location

Strategic direction and focus

Building immediate C level relationships

Implementing internal systems and processes that create greater revenue streams and

client partnerships

Recommendations for immediate areas of impact

Year to year sales increases of 5%-18% from 2006-2008

Profitability increases of 13%-26%

CAJUN WEST RESTAURANT DEVELOPMENT GROUP, Albuquerque, NM • 2002 – 2005

Concept Development Partner and Area Manager

Responsible for concept research regarding franchise and independent restaurant

locations. Multiple restaurant and concept company with aggregate volume of $17 million.

Management hires, training and development, reviews, and P&L responsibility.

Daily supervision of operations within all restaurants.

Creation of advertising, social media, and creative marketing techniques.

Implementation of cost containment initiatives and benefits.

Comp store sales increases of 3%-18% throughout company.

TODAY’S LEGAL STAFFING, Dallas, TX • 2000 – 2002

Division Manager

Overall responsibility for national legal staffing company. Implemented new activity programs,

marketing, relationship-based selling techniques and client integration systems.

Increased revenue from $5.5M to $9.5M

Opened two organic offices as well as one major acquisition

Same branch revenue increase of 24%

Decreased turnover from 100% to 30%

Operating profit of $330,000 vs. previous losses of $180,000

Increased bill rate and gross margin$5 per hour and 5% respectively

Decreased SG&A 5% as a percentage of revenue

Acquired approximately 300 new clients nationally

IKON DOCUMENT SERVICES, New Orleans, Louisiana • 1996 – 2000

General Manager, Louisiana & Texas

Trailing 14 months revenue increase of 24% vs. company average of - 2%.

Responsible for achieving highest revenue growth for IKON nationwide

Rated #1 in profitability among over 100 locations

Profitability increase of 51% in New Orleans location

Zero management turnover

3 best month ever performances in oldest location in country

61%, 41%, 35% consecutive years of sales growth

8300%, 229%, 56% consecutive years of profitability increases

Awarded Rising Star and Outstanding Leader

SEMOLINA ORIGINAL INTERNATIONALPASTAS, Baton Rouge, Louisiana • 1993 – 1996

Director of Operations/Partner

Responsible for 3 of the top 5 stores in a 14-unit company

Unit average of $1.9M vs. company average of $1.4M

20% average same store comparable sales

Voted one of nine hottest concepts, NRN 1994

Negotiated 7% leaseback, build-to-suit Lafayette, Louisiana

Created numerous company adopted sales and incentive programs, including:

Large Pan Program for offices, home meal replacement

New store opening policies and procedures

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