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Business Analytics Machine Learning

Location:
Great Neck, NY
Posted:
September 11, 2023

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Resume:

Yong Zhang

adzmi2@r.postjobfree.com 585-***-**** Great Neck, NY Homepage

EDUCATION

Master of Science: Business Analytics/Accounting&FinancialAnalytics May 2021- Aug 2022 Rochester Institute of Technology, New York GPA: 3.87 Master of Business Administration Sep 2012- Jun 2014 Renmin University of China, Beijing GPA: 3.69

Bachelor's Degree in Chemical Industry Analytics Sep 1997- Jun 2001 North China University of Science and Technology, Tangshan PROFESSIONAL EXPERIENCE

Business Analyst Oct 2022 - Aug 2023

Singularity Future Technology Ltd. (Nasdaq: SGLY) · Full-time

● Did research and wrote reports on ESG,Carbon Trade, and other Sustainable Operations Analyst, successively obtained the ESG qualification certification of Bloomberg and BCG using Snowflake(Informatica) for the Extraction, Transformation, and Loading of projects at AWS

● Gathered data for potential business expansion in renewable energy companies using SQL, 313 Chinese companies were analyzed from 1,200 exhibitors at the RE+ exhibition, of which 50% came from Guangdong and 50% came from the energy storage field, conducive to precise marketing

● Identified business opportunities for Web3.0, conducted business investigations on Bitcoin mines in Oklahoma

● Created reports, dashboards, and visualizations to understand business performance via Tableau, collaborated with management on roadmap planning and prioritization Project Language Specialist at Linguistic Data Consortium Aug 2022 - May 2023 University of Pennsylvania · Part-time

● Reviewed conversation examples in the text, audio, and video to ensure data meets all project requirements

● Prepared written reports in English describing issues observed in the data

● Used creative web search techniques to identify examples of real-world conversations in text, audio, and video to address gaps in the research database

● Labeled example conversations with information about speakers, setting, style, and other conversational features

Business Analytics Jun 2014 - Dec 2021

China Chemical Industry News, The biggest media in the Chinese Chemical industry

● Launched the largest industry data survey and analysis in Nitro fertilizers for they faced two problems: policy restrictions and consumers not buying. I was the data analytics manager of the project. Influenced the government: Obtained important business data through actual visits to 10 provinces, 12 crops, and 168 customers in 150 days. Generated the survey sample distribution chart using Excel to directly show the survey results in the value of Nitro fertilizers. The government changed to encourage the category while keeping on negative growth of whole fertilizers. Promoted to consumers: Spread the fertilizer business analytics videos and articles through the WeChat official account, with 100,000+ users. which won 2 awards: Excellence Award and the second prize. The big farmers and companies made the brand the first choice due to economic investment for expensive but effective.

● Influence managers’ decisions: Processed the Business Analytics and Brand Research before China Chemical Rubber Corporation acquired Pirelli, which was the biggest acquisition case of $7.86 billion in the Tire Industry. Integrated the data sent by the internal system and the professional data queried by the app and related websites.

● Organized the online activity “Cloud Partner”, and solved problems of pineapple sales through accurate data promotion. Used Python script to edit the data format and extract the key information for future use. Obtained 2 honorary awards in person: Advanced Individual and Advanced Worker.

Marketing Analyst Consultant Dec 2010 - Jun 2014

Heng Capital Consulting Co. LTD

● Improved sales from ¥17 Million to ¥31 Million in one year for a liquor brand by Consumer Analytics.

● increasing the number of terminals: Divided the local market into 20 business districts, everyone included 1 restaurant street, 2 communities, and several markets by using Map Analytics. Each salesperson was responsible for increasing the number of terminals in a business district.

● increasing the sales of terminals: focused on 3 products using Sales Analytics in a themed promotion, Stared with the team to make a model, found problems, summarized experience, and then copied them separately. The marketing staff led the sales staff to be responsible for increasing the terminal sales by completing a number of promotional activities. I was the consultant for this project and wrote the cases above into my MBA graduate thesis.

● Increased 1 new product with 3 SKUs for a listed company by experimentation through A/B testing.

● Rebuilt a local company and sales channels in the segmentation of special groups for a global organic vegetable factory.

PROJECTS AND COMPETITIONS

A Loan Analysis(Ranked No.4 in Business Analytics Competition 2022) Mar 2022 - Apr 2022

● Supported vector machines algorithm on the given 3 years of loan datasets for a Bank provided to predict whether the applicant for the company would default or not default.

● Got 127,069 overdue samples, occupying 14.47% of all.

● Analyzed the relationship between numerical variables and target variables, the correlation coefficients between Target and other numeric variables, and found that the FICO score has a high negative correlation with age and a positive correlation with the loan interest rate.

● Created different prediction models by using Random Forest, and logistic regression. Optimized the model and got a 0.8376 ROC score for Random Forest and 0.8165 for Logistic Regression.

An accounting consulting company employee termination analysis May 2022 - Jun 2022

● Observed 857 employees were hired, and 822 employees have been terminated in the past 6 years of internal data.

● Using external data to get insight: Ranked in the middle of industry size and income, NO.1 in the public opinion ranking, but the salary was at the lowest level, the employee compensation system has been difficult to match the development of our company.

● Built a machine learning model to predict the probability of termination of an employee with an accuracy of 77%.

A Restaurant Recommendation System with Yelp Reviews Dataset Apr 2022 - May 2022

● Cleaned and merged Quebec Yelp Reviews Dataset and Quebec Business Dataset into 25464 records.

● Implemented the prediction model by using SVD-based collaborative filtering and latent factor Cosine similarity. Run a k-fold cross-validated latent factor selection, and produced the latent dimension vs. MSE plot.

● Built a system that can pick 2 random restaurants and look at the 5 most similar ones to each, 10 in total.

An Organization Database Project of Saunders College of Business Apr 2022 - May 2022

● Diminished the inaccessibility of RIT’s club website by using a user database. Granted access permission to all RIT students and faculty, and limited the edit permission to organization administrative personnel.

● Kept the flow of information smooth and limited redundancies and would be regularly checked for integrity by moderators.

● Draw E-R Diagrams, implemented query-designed forms and reports, and search engines that can search by student name and extract information about them. SKILLS

Languages: Python (Pandas, NumPy, Scikit-learn, Matplotlib), R (dplyr, ggplot2, tidyverse), SQL Machine Learning: Regression, Clustering, PCA, Random Forests, Decision Trees, XGBoosts Tools: Tableau, Excel, PowerPoint, Google Sheets, Google Slides, Google Colab, ChatGPT Professional Interests: Marketing Analysis, Writing, A2-Driver’s License Certifications: Learning Python\R Tidyverse, Machine Learning, Intermediate professional and technical post-qualification, Newsgathering personnel qualification training certificate Personal: Running (Half Marathon Medal), Football; Volunteering; Mandarin



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