ASHWINI BANAGUDE
*******.********@*****.***
(M) 646-***-****
SUMMARY:
• Experienced in Content Authoring, Content Creation and Content Strategy
• Maintaining the site once it is live and ensuring the information is accurate and up to date.
• Gathering the requirements from various internal teams including Operations, Quality Assurance, Engineering, and Customer Support.
• Resolving defects raised by QA during the testing.
• Ability to work in high pressure environments and meet deadlines.
• Team player and self-starter with excellent communication, coordination, and interpersonal skills TECHNICAL SKILLS:
• MS Word, MS Excel, MS PowerPoint, HTML
• JIRA – Agile Project Management Tool for Tracking Progress
• Agile Process
• Adobe Experience Manager (AEM) Content Author
• Worked with various CMS tools like AEM content management software (AEM 6.5), Confluence PROFESSIONAL EXPERIENCE:
Employer: Samsung SDS America Mar 2021- August 2023 Role: Sr.Staff AEM Content Management Specialist
• Build product pages leveraging existing CMS templates.
• Content that will be uploaded are (but not limited to) images, copy, metadata, specs, pdfs, videos.
• Uploading the images to DAM and updating the pages.
• Unit testing the work done (revise the sentence)
• Collaborate with Production, Development and QA teams to enhance the website for better usability/user interaction.
• Familiarity with responsive web authoring, family mapping and content libraries.
• Author and publish the content as per the requirement.
• Worked creatively with creative team and development teams to develop layout for various content and communication pieces.
• Meeting with the creative, marketing, and design teams to identify and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with the marketing and design teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.
• Work closely with Product Marketing Mangers to gather product and customer knowledge to execute projects.
• Proofread, edit and improve print and digital content/collateral as well as SME white papers. Employer: InaTech Infosolutions, a Calsoft Company May 2010-Nov 2014 Role: Business Analyst
• Performing Initial analysis based on the requirement elicitation process and providing estimates.
• Reviewing business requirement and solution documents and identify gaps if any.
• Documenting business requirement documents, user stories, and designing business solutions.
• Creating test scenarios and cases and maintaining requirement traceability matrix.
• Supporting setup teams in creating set up solutions and conducting solution POCs.
• Reviewing requirement impact analysis, conducting test impact assessment for change requests, and defining test plan and scope.
• Interacting with upstream and downstream applications to understand the impact on external systems.
• Providing domain consultancy to landscape applications for design / test phases.
• Analyzing production incidents, finding the root cause, and testing tactical solutions.
• Offering inputs to test team for execution issues, functional queries, and defect analysis.
• Reviewing and approving test artefacts and conducting governance activities. EDUCATION:
• Bachelor of Science
• Master of Business Administrator (Human Resources)