Social Media Data Analyst

Geethu Devarajan

adziom@r.postjobfree.com https://www.linkedin.com/in/geethu-devarajan/ 206-***-**** Experienced analytics professional with a proven track record in the software industry. Strong background in requirement gathering, data analysis, text mining, reporting and visualization. Experience

Senior Analyst - Business Intelligence, LatentView Analytics Mar 2019 - Aug 2019

● Worked for the world's foremost search engine company

● Developed SQL scripts and Google PLX dashboards to monitor and analyze multiple metrics related to invoice generation and delivery

● Provided recommendations for enhancing invoice operations

● Created documentation of workflows for all dashboards and scripts, ensuring they are easily accessible for future reference

Social Media Analyst, LatentView Analytics Oct 2017 - Feb 2019

● Worked for an American multinational technology corporation based in Redmond, WA

● Analyzed the social media spread of a product and its competition by creating metrics and measuring the trend, sentiment and consumer perceptions using SQL scripts and text mining techniques

● Effectively communicated insights and analysis by leveraging Microsoft PowerBI, PowerPoint and Excel

● Worked on influencer analysis, pre - and - post product launch analysis and product feature analysis Product Analyst, LatentView Analytics Jun 2016 - Sep 2017

● Worked for an American multinational financial technology company that specializes in providing online payment solutions

● Utilized SQL scripts to analyze the performance of various online products that involve person - to - person interactions

● Assisted stakeholders in key performance indicator (KPI) tracking of products by generating regular reports using Tableau, Microsoft PowerPoint and Excel, thereby facilitating critical evaluation of product performance

● Measured the effectiveness of UI and design changes by utilizing A/B testing Skills

SQL • Teradata • Tableau • Python • Pandas • Numpy • Natural language processing (NLP) using regular expressions • Microsoft Power BI • Microsoft Excel • Microsoft PowerPoint Education

● Model Engineering College, India

Bachelor of Technology - Electronics and Communications Engineering (2012 - 2016) CGPA: 8.47 / 10

Honors & Awards

● Spirit of LatentView award for best teamwork

● Secured A+ grade in all courses in senior year and sophomore year examinations Licenses & Certifications

Google data analyst certification • Introduction to predictive modeling • Marketing analytics • Introduction to Financial Accounting • Tableau Analyst certification • SQL gold badge - Hackerrank • Machine Learning Foundations

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