Digital Marketing Customer Service
Resume:
Gina Pierangela Bonatti
*****@***********.***
PROFILE
I have nearly 15 years of experience in various industries, including customer experience
(CX), ephemeral architecture, event planning, trade shows & luxury goods. I am an experienced Event Manager with expertise in developing and implementing marketing plans, driving B2B and B2C sales growth, opening new markets, and managing an international team. Creative and strategic in all things, I am also entrepreneurial in nature with a knack for creating new growth opportunities. EXPERIENCE
SENIOR PRODUCT MARKETING MANAGER, NEARSOL Corp/CXperts VSQUARE GROUP CORPORATION, Laguna Niguel, CA (remote) — 2019-Present, Consulted 2015-2016
Developed and aligned marketing strategies to corporate growth objectives. Conducted market research analysis. B2B and recruiting marketing. Manage Lead Gen, Digital Marketing, Creative, and GTM strategy. Managing an international team of 3.
• Develop website SEO, Facebook, LinkedIn and Google Ad social and digital marketing strategies to drive awareness of the CX products and open CX positions, resulting in new hiring record in a quarter ( 500 +) and 2 New Client partners in PH and 3 more in LATAM.
• Standardized recruitment process globally by develop a unique interactive chatbot and automated tool that enables a country team of 4-6 to manage thousands of applications for 500 open CX positions and finalize recruiting in a matter of weeks. Increased recruiter and hiring manager productivity and efficiency by 70%. Increased employee satisfaction, lowered attrition and improved hire quality vs quantity. Recruitment at 100 % show rate on day one of training.
• Create and maintain Nearsol/CXperts branding across multiple countries (US, Guatemala, Philippines) and multiple languages (Spanish, English). Internal and external promotion of our brand thru workshops and activities. Launch of own Call Center CXperts.
• Develop and manage LinkedIn campaigns to target key decision makers at Fortune 1000 companies that recently drove 10 new leads and 1 new multi-million $ outsourcing contract. $1.5 M in funding for continuous growth. CREATIVE DIRECTOR (CMO), Alessa Jewelry LLC, Dubai, UAE (remote) — 2018-2019, Consulted 2009-2011
Developed B2C and B2B marketing strategies, executed direct marketing, digital marketing, telemarketing, and advertising, redesigned e-commerce websites and customer service online. Managed and supervised a marketing team of 5 in-house and 8 outsourced collaborators
• Expanded the company into global markets, which improved revenue by 100% and expanded our reach by 30 active points of sale for Alessa Jewelry worldwide and available today in over 15 countries.
• Facilitated the alliance between Alessa and diamondfoundry.com, while opening 2 new sales channels, 1stdibs.com, Harrods & Neiman Marcus online and in-store.
• Created engaging social media content and online ad campaigns to drive customer engagement and generate new sales $500K.
CREATIVE DIRECTOR & FOUNDER, Taller del Stand S.A. Guatemala City, Guatemala & Austin, TX — 2008-2016
A boutique Event Management firm focused on creating and deploying unique, innovative and budget-conscious booths for trade shows across dozens of industries. Managed the business, oversaw creative, marketing, lead generation and business strategy. Developed, planned, and implemented corporate policies and businesses objectives. Sold in 2016, after 8 years of successful growth.
• Installed over 5,000 booths, serving 1,000+ clients, at over 500 events. Most of whom continued to work with us for multiple years. Provide services to 5 countries in the region plus US market and Canada.
• Developed the first online registration system for trade shows in Guatemala to enhance sales efficiency.
• Grew the company from a sole-proprietor to 16 employees.
• Developed a custom-built CRM to enable remote management from two locations and monitoring of new and long-term customer experience. EDUCATION
Bachelor of Architecture, Universidad del Istmo, 2004 Digital Marketing Certification, U. Texas Red McCombs School of Business, 2021
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