Financial Services Account Director
Resume:
PATRICIA J. CUNNINGHAM
********.*************@*****.***
https://www.linkedin.com/in/pat-cunningham-191bb8
Experienced marketing communications professional with a keen ability to build, nurture and grow brands. Highly developed account and program management skills. Relationship builder, team leader, connector, strong communicator.
Refinitiv (an LSEG Company) – Director of Agency Partnerships and Operations, 11/18 to Present
• Led the development of a robust agency framework including a preferred vendor list and aligned governance process to guide efficient and productive agency engagements across Marketing & Communications
• In partnership with brand and creative strategy, responsible for end-to-end management of creative agency partnerships, delivering key campaign activities in support of the LSEG Brand
• Successfully identify and integrate internal and external resources to leverage the ‘best of’ in pursuit of strategic, creative and executional excellence
• Partner closely with procurement to create value driven partnerships Thomson Reuters – Director, Account Services, 1/18 – 10/18
• Responsible for strategic development and ongoing management of Enterprise advertising initiatives including the Thomson Reuters “Answer Company” brand campaign
• Ensure alignment of business unit and enterprise initiatives for maximum impact
• Partner with Thomson Reuters’ AOR as well as internal agency, Global Creative Services, to develop and implement global marketing programs
• Collaborate with relevant publishers to develop and implement strategic, cross-channel content marketing partnerships
Thomson Reuters – Manager, Account Services, 1/13 - 12/17
• Responsible for growth of NY division of Thomson Reuters in-house agency
• Partner with internal business units including Financial Services, Legal and Tax & Accounting to deliver successful integrated marketing programs
• Manage campaign execution for “The Answer Company” Brand campaign in partnership with Thomson Reuter’s AOR
Advertising and Marketing Consultant – 7/09-1/13
• The Brand Union: Group Account Director managing the Bank of America Merrill Lynch institutional business, responsible for development and implementation of brand positioning, creative development and day-to-day account management
• Bank of America Merrill Lynch: Led planning and operations initiatives in support of Global Business and Markets marketing
• The Halo Group: Responsible for the delivering best-in-class, integrated marketing solutions to key clients in the education, premium appliance and travel/resort sectors
• MRM: Managed diverse digital initiatives for Sunovion pharmaceuticals including eCRM programs, corporate website rebrand, SEM and digital display
• Prudential Financial: Managed key strategic marketing programs across business units. Spearheaded development of corporate brand positioning and related research studies
• Deutsch: Managed diverse strategic marketing assignments for PNC Bank as well as execution of associated campaigns
Gotham Incorporated – Managing Partner/Group Account Director, 4/00 – 7/09 Key Achievements:
Bank of America:
• Managed launch of first campaign in ten years for Wealth Management and first ever branding campaign for the Investment Bank
• Responsible for inception, development and management of Gotham Design – a multidisciplinary unit dedicated to the development and production of below-the-line marketing materials
• Integration lead for Bank of America marketing across fourteen IPG agencies including online, experiential, direct mail and sports-marketing, resulting in cross-channel campaign development and execution
Fidelity:
• Developed a unique identity for Fidelity’s online brokerage, enabling a traditional mutual fund company to credibly offer an online banking solution RSM McGladrey:
• Raised awareness of a lesser-known Accounting, Tax and Business consultancy to solidly position them behind the “Big Four”
Lindt:
• Elevated the Swiss chocolate company to the #1 Premium Chocolate brand in the United States. Member of the winning agency pitch team
Lufthansa German Airlines:
• Increased brand awareness in the United States while elevating the image of premium, business class travel
Newman’s Own:
• Increased sales of gourmet food products to raise over $300MM in profits for charity, while making Newman’s Own a household name
FORTUNE Magazine – Associate Director of Marketing 3/98 – 4/00
• Leveraged cache of the FORTUNE 500 franchise to bring added value to high-end, luxury advertisers
• Developed strategic alliances with internal departments and external organizations to effectively position FORTUNE with selected target segments
• Ad agency liaison, responsible for development and implementation of FORTUNE’s advertising campaign
• Managed staff of seven market development managers to create added-value programs for advertising clients across fifteen industry categories ADDITIONAL AGENCY EXPERIENCE
• Bozell Worldwide
• Ogilvy & Mather
• Doremus
• Doyle Dane Bernbach
EDUCATION
St. John’s University
B.S. Communications Arts & Sciences – Dean’s List
Contact this candidate