Project Manager Social Media

Jesse A. Floyd **************@*****.***

978-***-**** https://www.linkedin.com/in/jesseafloyd/

News Executive I Newsroom Leader I Content Writer I Project Manager Trusted newsroom leader. Accomplished writer, editor, content producer, idea generator, and project manager. Focused on strategic staff development, newsroom management, mentoring, and staff motivation. Agile diarist of community issues, local and state politics, business issues, environmental topics, public safety reporting, profiles, and complex topics.

Areas of Expertise

Project Management I Business Process Improvement I Journalism I Content Creation I Innovation & Creativity I Editor in Chief I Leading Teams I Digital & Print Media I Attention to Detail I Story Telling I Mentor to Junior Journalists I Social Media

Experience

Gannett, Wicked Local Publication 2020 - 2022

Editor

Guided large staff through merger of national parent company with competing national news conglomerate. Streamlined unit communication for shift to regional model.

Helped establish new regional planning department.

Co-managed relaunch of Wicked Local as a regional website, including creating new coverage focus.

Led shift from geography-centered coverage to beat-specific assignments and daily employee responsibilities.

Used and guided analytics-led SEO strategy for effective online publication timing and content placement.

Conceived and managed continued regional, multistage, subscription-generating content projects, such as a five- part series on New England solid waste practices.

Gatehouse Media 2016 – 2020

Managing News Editor

Managed diverse staff through two decades of corporate change, new creative technology, content system transitions, and shifting news trends.

Refocused newsroom workflow from print-specific to hybrid digital, using emerging tech to enhance storytelling.

Consistent recognition from industry associations, award winner in multiple categories, including Newspaper of the Year, breaking news, and election coverage awards.

Responsible for hiring, mentoring, and developing career journalists. Launched multiple careers in news, government, education, and business.

Several direct reports won New England Press Association Rookie of the Year honors Editor in Chief 2013 - 2015

Had executive oversight of 15 newspapers west of Boston. Drove company initiatives aimed at increased efficiency. Managed budget resources, intensified oversight on editorial quality, and tightened adherence to print-centric deadlines. Had responsibility for freelancer hiring, assignment, and budgets.

NEPA award for breaking news coverage reporting.

Coordinated coverage for breaking news coverage and localization, such as Sept. 11, Boston Marathon attacks, natural disasters, global events, and social transitions Additional Experience

Gannett New England/ GateHouse Media, Editor/Managing Editor, 2001 - 2013 GateHouse Media, Assistant Editor, Newton TAB, 1999-2001 Education: Bachelor of Arts, Journalism, St. Michael’s College

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