Marketing Cloud Salesforce Com

VINAY POLASANI

*****.***.********@*****.***

Mobile: 806-***-****

www.linkedin.com/in/vinay-k-88b074267

EXECUTIVE SUMMARY

Five years of experience in software development and in Salesforce Life Cycle including Salesforce Developer, Administrator, along with Sales, Service and Excellent knowledge of Force.com, developing and designing Lightning Web Components (LWC) and AURA Components, Apex Classes, Apex triggers, VisualForce, Batch Apex, Salesforce Integration, REST, SOAP-based Web Services, Force.com API, and Salesforce AppExchange. Strong passion for continuous improvement that encourages to grow and succeed. Areas of expertise include:

● Involved in Salesforce configuration, customization, deployment and moving from classic to Lightning, Lightning component and Lightning design system.

● Experience in Aura Framework, Lightning Component and Lightning App Builder and Familiarity with data integration and migration techniques.

● Developed Lightning component and invoked it from VisualForce page.

● Created Lightning component and Server -side controllers to meet business requirements.

● Worked on Lightning Web components.

● Proficient in all stages of software development life cycle including - Analysis, Requirement gathering, Design, Development, Testing & Deployment

● Designed and Developed Apex classes, Batch classes, Test classes as per the requirement considering Governor Limits While Implementing these functionalities.

● I have extensive experience in designing custom fields, Picklist, Page layouts, Workflows, Validation rules, Custom Tabs, reports, Dashboards, according to application requirements.

● Experience in Data Migration using Import Wizard and other integration tools like Apex Data Loader.

● Experience in complete security model by using profiles, roles, permission sets, organization wide settings.

● Experience with Source Control tools Git, Bit bucket. CERTIFICATIONS

● Salesforce Certified Administrator 1.

● Platform Developer l.

● Platform Developer ll

● Copado Fundamentals 1.

● Marketing Cloud Email Specialist.

TECHNICAL SKILLS

Salesforce Technologies Salesforce CRM, Salesforce SFA, APEX Language, Classes, Triggers, SOQL, SOSL, VisualForce (Pages, Components and Controllers), APEX Data Loader, Lightning Component, S-Controls, Aura Framework, APEX Web Services, Dashboards, Workflow & Approvals, Analytic Snapshots, Custom Objects, Experience Cloud. Salesforce Tools Force.com Data Loader, Force.com Excel Connector, Force.com Connect for Outlook, Force.com Platform (Sandbox and Production), Force.com Migration Tool, Force.com Explorer, Workbench Custom Integration Outbound messages, Workflow & Approvals, Field updates, Reports, Custom objects, Custom settings, Custom labels & tabs, Email Services, Role Hierarchy, Dashboards, Security controls, APEX Exchange Package & Custom Application and Sandbox data loading Software Methodologies Agile, Scrum, Waterfall

Programming Languages APEX, JAVA J2EE, C#, Apex Triggers and VisualForce Pages Operating Systems MS Windows,

Web Design tools VisualForce, HTML, XML, CSS, JavaScript, Documentation tools MS Word, Documentum, MS Excel, MS PowerPoint, MS Outlook, Jira PROFESSIONAL EXPERIENCE

Client: Prudential Life Insurance, TX July 2022 – May 2023. Salesforce Developer

Responsibilities:

● Documented and shared the requirements with other SalesForce.com consultants for further implementation.

● Developed portal solution using Lightning Components and Salesforce Community Cloud

● Created Custom Lightning Components, Apps, Pages, and tabs and also used standard out-of-the-box lightning components to build custom functionality for the client.

● Developed UI and

● Build Lightning Component Tab for Salesforce 1 Navigation and Custom Applications in Lightning Experience.

● Implemented a new customer support solution using Salesforce.com Service Cloud. Maintained and improved existing Salesforce implementation.

● Oversee and manage the implementation of salesforce to adapt to business processes.

● Created outbound API-triggered SMS leveraging Sales Cloud data to send dynamic SMS

● Assisted internal teams in setting up and conducting A/B and multi-variant testing based on criteria such as segmentation, offer, offer presentation, and creative.

● Measured and reported the performance of all digital marketing campaigns, and assess against goals

● Build out Marketing Journeys in Journey Builder and Email & SMS campaigns

● Worked on HTML, CSS, and Amp Script to update HTML-based emails and landing pages.

● Constructed engaging user interfaces to ensure the highest success with email promotions

● Developed some Visualforce Pages according to the client's requirement, using standard and custom controllers and extensions. Using HTML and Apex tags in the VF code.

● Developed several Apex Triggers, Classes during the project lifecycle.

● Worked with SOSL and SOQL queries to get data from different related objects

● Invocated the queries and Apex methods from JavaScript

● Created Support Pages for end users using HTML, jQuery, JavaScript, and Visualforce.

● Created Custom Lightning components using Salesforce Lightning Design System (SLDS), Aura, and Lightning Frameworks.

● Deployed the code developed in the Developer Sandbox to the Test Sandbox and the Production sandbox using changesets and ANT scripted deployment.

● Created a CPQ process using Apttus CPQ and CLM AppExchange tool in Quote.

● Performed Apttus CPQ-related configuration for product setup, approval matrices, approval rules, process builders, and flows.

● Involved in the Creation of Test Data for all the business rules of all projects in QA as well as in the UAT environment.

● Used Community Cloud to develop a 6-user registration page using custom Lightning Components.

● Used GIT Source code repository for Continuous integration. Pushed the code to the GIT repository every time a change is made in the salesforce org to maintain version control.

● Maintained a separate branch for each project without overwriting changes made as part of other projects. Ensured Team members added changes to the source control repository. Automated Deployments to salesforce org using GIT.

Environment: Saleforce.com platform, Sales Cloud, Community Cloud, Marketing Cloud, Apex, Lightning, Aura Framework, DataLoader, AppExchange, HTML, JavaScript, SQL Server, ANT, Eclipse, SQL Server Client: Charter Communications, MI Dec 2021 – June 2022. Salesforce Marketing Cloud Specialist/Developer

Responsibilities:

● Implemented Marketing Cloud from scratch and successfully implemented Sales Cloud with marketing cloud.

● Created Data Extensions, and Lists to load data into the Salesforce Marketing Cloud.

● Designed personalized Email content using Adobe Creative Suite, HTML, and CSS3 in Content Builder.

● Strong knowledge of developing AMPSCRIPT code to implement business requirements by creating Dynamic content.

● Developed and deployed A/B testing strategies to roll out version control to be used in the final Email campaign.

● Configured connected apps in such a way as to restrict access based on users' profiles and roles within the org.

● Tracked app usage by user clicks using Javascript.

● Develop and configure the Salesforce.com instances and force.com applications

● Created Custom Controllers to make external web service callouts, validate and insert data.

● Integrated Apex with External services by making callouts that used SOAP and WSDL.

● Worked with Anonymous Blocks that could be compiled and executed using System Log Console, Force.com IDE, and Web Services API call.

● Worked with components, functions, and global variables to embed links to default actions for creating new Accounts, Contacts, and other standard objects.

● Perform basic and extended unit tests for releases (internal and Salesforce Releases).

● Customized existing Visualforce pages to align with salesforce's new Lightning UI experience.

● Used lightning component to build new UI widgets.

● Worked with Approval processes that use Email Approvals and parallel Approval steps.

● Configured the Case Management Process and Implemented Case Management Automation to track and solve Customer Issues.

● Worked with Apex Scheduler to invoke batch Apex classes at regular intervals.

● Implemented CSS for Visual Force pages and experience working with the Partner portal system.

● Created methods that can be called from Visualforce pages to Controller Extensions.

● Configured Chatter for the Users in the Organization for collaboration.

● Created Dashboards and Dashboard Components and implemented multiple levels and scheduled Dashboard refresh.

Environment: Salesforce.com Platform Sales & Service Cloud, Marketing Cloud, Automation Studio, Content Builder, Journey Builder, Email Studio, Lightning, Apex language, Apex Custom Controllers, APIs, Visual force pages, Data Loader, HTML, JavaScript, Workflows, Approvals, Reports, Custom-Objects, Analytical Snapshots, Security Controls, SOQL, SOSL, Integration, Force.com Force.com IDE. Sunlite Software Solutions, Hyderabad, India June 2018-July 2021 Salesforce Developer

● Worked as an enthusiastic team member, performing the roles of Salesforce.com Developer as well as Administrator in the organization.

● Developed Lightning Component Framework and built Lightning component using aura framework.

● Created Lightning web component custom section on contact to take action for users.

● Developed various reusable aura components and LWC for Salesforce Sales Cloud.

● Worked on multiple LWC Components and allowed LWC to manipulate DOM instead of JavaScript.

● Created LWC Component to filter out cases based on the Priority and Created date.

● Used and developed Apex Triggers, Apex Classes, batch apex, Test Methods and other queries.

● Worked on Asynchronous Apex classes like Future methods,Scheduled class, Batch Classes and Queueable.

● Worked on PlatformEvent to send the data to the external system once the user took the action on Contact.

● Agile Development Methodology was followed for the implementation.

● Developed Web Services call in and callouts from Salesforce to External Applications using REST API.

● Developed and managed complex workflows, Flows, Approvals, validation rules, and assignment rules.

● Developed Assignment rules, Escalation rules to enable proper routing of cases to the case team members.

● Performed data migration into Salesforce application using apex data loader through CSVfiles

● Worked on Reports and Dashboards and created Report types for custom Objects.

● Used SOQL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.

● Worked effectively to ensure that the data is protected and is made available to the authorized users by customizing the user Roles, Role hierarchies, Profiles, and Sharing settings.

● Created Custom Objects, Tabs, Record Types, OWD settings, Sharing Rules, Queues, and Groups as per requirements.

Environment

Salesforce.com Platform, Aura, Lightning Experience, Lightning Web Components, Apex classes and Controllers, Data Loader, REST, SOQL, SOSL, Scrum, Service Cloud, CLM, Custom objects, Custom fields, Web Services, Oracle, Visual Studio, Sales Cloud, Change Sets, Windows. EDUCATION

Master’s in Computer and Information Sciences. Aug 2021- May 2023 TEXAS TECH UNIVERSITY, LUBBOCK. GPA 3.4

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