CHARLOTTE TOMIC
MIAMI BEACH, FL 33140
adz7c2@r.postjobfree.com
Summary of Qualifications
Results-oriented public relations/marketing executive with more than 25 years of extensive accomplishments in marketing communications, media relations, crisis management, strategic and creative marketing, professional association management, teaching and public affairs.
Former president of New York Women in Communications, the premiere association for professional communicators in all industries and sponsor of the Matrix Awards
Media Superstar: Since 1999, I served as a key media strategist and tactician at a top 10 international marketing communications company in New York for a variety of national and international clients. Presently running my own small virtual PR agency in Miami Beach working on corporate, author, healthcare and non-profit accounts.
PROFESSIONAL EXPERIENCE
February 2006 – Present
President, Tomic Communications
Public Affairs/Crisis Management/Executive Visibility/Public Relations
Presently working with colleagues in New York consulting for a variety of non-profit and corporate accounts, including:
American Medical Women’s Association
Vaughn College
Miami Dade Smart Lighting Partners
Cytovia Therapeutics (biotech)
NAMI/Miami
Institute for the Study of Global Antisemitism and Policy
Thriving Mind South Florida
Key Clubhouse
HistoryMiami Museum (with M. Network agency)
Certified Financial Planner Board, positioning interview with Eleanor Blayney on CNBC-TV and with the Diane Rehm Show.
Legacy Foundation
World Society for the Protection of Animals
SpayFirst!
LeRoy Neiman
Medical Academy Charter School (MACS)
NBI Health
DORO
Economist Intelligence Unit, the world's leading resource for economic and business research, forecasting and analysis
World Society for the Protection of Animals, global non-profit umbrella organization for all national and international animal welfare groups.
Marine Corps Scholarship Foundation – non-profit that seeks donors for college scholarships for children of Marines and Navy corpsmen
Miami Beach Community Health Center
Brooklyn Autism Center-unique non-profit providing one-on-one education for children with autism
Genesis Medicus - medical M&A corporation based in New Jersey
Eva Ritvo, MD and Debra Luftman, co-authors of The Beauty Prescription: The Complete Formula for Looking and Feeling Beautiful – handled major publicity, executive visibility and media training for these doctor-authors. Results included local, regional and national placements including Better TV, CW network, all local broadcast affiliates, major magazines including Ocean Drive, Vive Magazine, speaking opportunities, consideration for reality TV series, radio programs, and much more
Pippa Lister, President, Synergy Matchmaking, local tv, national radio and print coverage
Club MOM – a new concept for moms of all types to network, get fit, learn new skills and pamper themselves
Sikhs for Justice – a human rights non-profit based in New York
Global Policy Solutions – a think tank in Washington DC led by Dr. Maya Rockeymoore, an authority on healthcare policy, Social Security, diversity and civil rights issues
Intercultural Open University – an international charitable education foundation dedicated to social change
Partners for Self Employment, non-profit micro loan organization – arranged for coverage in local media including WLRN and South Florida Times
Franklin Reider, restauranteur, author of WINES OF PASSION: THE BEST OF SOUTH AMERICA
MediZine Inc., publisher of consumer health care information – arranged interviews with Stamford Advocate/Greenwich Time, Forbes, FOLIO, New York Post, minMedia, The Delaney Report, Brandweek, MD Magazine, MediaWeek, DTC Perspectives, others. Secure major feature in the Stamford Advocate as lead story in the business section of the CT daily.
GolinHarris, NY (1999 - 2006)
Media Relations Manager, Worldwide Media Practice
Worked with major national and international brands, including L'Oreal, the University of Phoenix, Unilever, Sprint, Special Olympics and many more.
Supervised teams of account executives to write strategic memorandums, maximize publicity, provide pitch strategies, organize time management, and provide strategic direction, manage budgets for clients in all industries for all offices nationally/globally.
Researched, recommend and media train spokespersons.
Continued to nurture relationships with key members of the media.
Created partnerships to expand business for clients.
Sold the agency and brought in new accounts.
Attended 27 pharmaceutical marketing presentations at conferences for many major new product launches and promotional events directed to physicians and nurse practitioners.
Attended training seminars for speakers of the major pharmaceutical companies, including Pfizer, Lilly, Forrest, Wyeth, Bristol Myers Squibb and Glaxo SK.
Consistently think "out of the box" to win new accounts and maintain existing accounts. Client roster include: Foxtons, L’Oreal, University of Phoenix, Wachovia, Direct Energy, L’Oreal, Prevacid, The American Association of Pharmaceutical Scientists, Miami Project to Cure Paralysis, Special Olympics, Toyota, TNS, Pediatrix Physician Group, Amgen, Young Audiences New York, USPS, Points of Light Foundation, Sprint, Unilever, others.
After September 11th, assisted in promoting the United Way and New York Community Trust's September 11th Fund to the national press.
Activities have encompassed branding initiatives, public relations, executive visibility, special events, advertising, Internet promotion and collateral material development.
Education:
MBA, Marketing, St. John's University
B.A., English, Queens College (CUNY)
Professional Affiliations:
President, New York Women in Communications, Inc. in 1997-98. Created Student Career Conference now in its 15th year. Still served on Board until move to Miami in January, 2006, as VP for Students, Membership and PR Committees.
Board member, New York Women's Agenda. Received "Woman of the Future" award in 1997.
Member, Miami Beach Chamber of Commerce
American Cancer Society, Board and Chair, Queens Tobacco Control Task Force, (1982-95)
American Lung Association Board (1992-1996)
Services for the UnderServed Board
Queens Chamber of Commerce, Chair, Communications Committee
PRSA, Exec. Committee, Educational and Cultural Organization Section
Received “Barber-Oftring Award” from American Cancer Society for volunteer service in the fight against cancer
Judge in journalism competition for Deadline Club
Judge, Newswoman’s Club of New York (2005)
Serve as a docent for the Miami Jewish Museum in South Beach
Judge, PageTurner Awards