Project Development Data Analysis

Michael Flicker Page *

Michael Flicker

Tele: (**4) 645 – 2703, Email: ********@*********.***

LinkedIn: https://www.linkedin.com/in/michael-flicker-84260a10/ In order for you to get a better feel for who I am and the value I bring to your company as a business builder, marketer and operations executive, I am providing a summary of my skills and experience. My experience includes:

• Served as senior executive and consultant to more than 30 early stage and startup companies

• Worked to successfully launch more than 20 health & wellness (dental, sleep) products including Saas to professional & consumer markets (US & International)

• Identified, cultivated and managed key relationships and partnerships o Manufacturers

o Distributors

o Materials

o Product partnerships

• Negotiated more than 300 agreements including distribution, logistics, regulatory, international etc

• Lead successful direct and dealer programs (US & International)

• Identified, initiated and created International programs to more than 30 markets

• Worked with more than 40 distributors (US & International) to identify opportunities, introduce, grow awareness and increase market penetration

• Took leadership role in fund raising process, creating business (more than 50), sales & marketing plans & presentations, working with investment, legal, and accounting professionals

• Worked successfully with in-house and off-shore manufacturing facilities

• Identifying & developing strategic relationships for production, distribution, marketing & branding

• Worked with KOLs to create effective education & training programs resulting in greater product acceptance and awareness

• Leadership of social media, digital & e-commerce campaign strategies / programs and implementation

• Developed strategies for subscription & loyalty programs and its implementation

• Managed Trade Show programs ( US & International) including scheduling, presentation and evaluating its effectiveness

• Created programs to expand demographics interest and open verticals My skills include (but not limited to):

• Lead Operations (100+ staff), Finance (5+ staff), Sales (50+staff), Marketing (20+staff) & Int’l teams

• Developing new business initiatives from concept to implementation

• Product introduction, building awareness & market acceptance, competitive analysis

• Plan development & execution with go-to-market strategies

• Business & financial modeling including budgets & projections

• Managing day-to-day operations

• Cost Analysis & Pricing (including bundling)

• Corporate & product positioning, branding & messaging

• Analyzing and recommending logistic efficiencies and improving supply chain process

• CRM (Salesforce), ERP, report generation, data analysis, tracking and inventory management

• Establishing protocols & improving process

• Scaling production & operations

• Contract negotiations

• Clear understanding of Professional (B2B) and Consumer (B2C) markets Other Related Experience:

• Served as advisor, analyst and provided strategic development to groups interested in DSO markets both as buyers and sellers

• Served as board member / advisor to several upstart companies

• Strong manufacturing, logistics and distribution contacts in North America, South & Central America, Asia, and EMEA

Michael Flicker Page 2

Michael Flicker

43-1 Normandy Court, Nanuet, NY 10954, Tele: (914) 645 – 2703, Email: ********@*********.*** Linkedin: https://www.linkedin.com/in/michael-flicker-84260a10/ PROFILE:

Hands-on marketing and operations executive with a successful history of business building, product development and customer acquisition / retention. In depth experience with strategic planning, product marketing, education, brand positioning, market & data analysis, pricing, budgeting & forecasting. Skilled to manage full product life cycle, scaling, maximize productivity, streamline efficiencies, identify & open markets, and generate revenue. STRENGTHS:

Critical creative strategic analytical thinking with a roll-up-sleeves mentality Track record of performance excellence meeting targets and objectives Innovator

Pro-active manner / Team Leader

EXPERIENCE:

SmileOn Group - New York, NY 2/10 - Present

Managing Partner

Works with startup, early stage, and under developed dental and health / wellness companies. I provide operations, marketing, planning services, leadership, identifying strategic opportunities, licensing & partnerships, evaluating competitive landscape and create innovative business strategies. Develops and executes plans based on market conditions and available resources. Opens distribution channels including international relationships and oversees customer acquisition. Lead product launches & integration in both consumer and professional markets. Among the Projects include:

• Alive Sciences – Medical Device and

technology

• Architek – Toothpaste tablets

• Brilliance – Cosmetic dental material /

custom veneer

• Dental Products Portal –Product

marketplace for both dentist & their patients

• First Fit – Dental technology

• Healthmetryx - Respiratory diagnostic &

wellness system

• InstaSmile – Removal dental appliance

• ioTech International – Iodine based dental

rinse & anti-bacterial solution

• Lido Dent – Topical anesthetic for dental

and cosmetic enhancement

• Mynt Smile – Veneer toothpaste

• Novo Smile – Multi-purpose dental

appliance

• PTech – Sleep Apnea detection &

awareness technology

• Silber Group – Dental education, training

& lectures

• Sleep Wellness Program – Education &

diagnostic for sleep deprivation

• Sonic Brite – Denture & dental appliance

cleaning system

• StarrWhite –Non-peroxide tooth whitening

system

• Wellness Traits – DNA based analysis

• ZQuiet – OSA & anti-snoring device

• Dental Practice & Lab Management (Managing Director) o Airex Dental (Asia)

o ArtMill Dental Laboratory ( US)

o DenMat Italia (Europe)

o Goh Dental (Australia)

o Kissneer Dental

o Manhattan Dental Arts (US)

o Smile in the City (US)

o Smile 4 Life (Switzerland)

o US Dental Arts (US)

o Viax Dental Technologies (SA)

o WemRock Dental (US)

o Zabadne Serling Dental (Mid East)

Snap-On Smile Creations, Inc. / Den-Mat Holdings LLC - Santa Maria, CA 3/07 – 2/12 Chief Operating Officer / VP International Strategic Development / Senior Consultant Founding officer in this dental company, teaming with inventor to build company from early stage to funded entity to sale to Den-Mat Holdings. Positioned this patented appliance to more than 60,000 dentists

& distributors as an important clinical product in the marketplace by creating comprehensive marketing & education campaigns in addition to identifying & forging strategic industry & financial partnerships. Michael Flicker Page 3

• Managed day-to-day business operations including operations, manufacturing, marketing, sales, customer relations and regulatory compliance teams.

• Created report generating processes and procedures maintaining o Inventory controls, production schedules, quality review, timelines, and analysis o Sales lead generation, analysis, and customer acceptance

• Managed marketing & promotional programs

o Worked with industry publications (Dentistry Today, DPR, Dental Town, etc.) and mass media (Radio & TV) creating marketing & promotional campaigns

Negotiated advertising fees, schedules & placements

Worked with creative teams to create ads, collateral materials & web site content

o Responsible for industry trade shows & conference planning & scheduling o Created customer loyalty and incentive programs

• Developed strategies to maximize productivity, open channels, and add revenue streams o Created programs for targeted audiences & niche markets (demographic, bridal, elderly and medically compromised )

• Identified and negotiated partnership opportunities (foreign & domestic) including distribution (Henry Schein), manufacturing, logistics (FedEx, and UPS) in addition to valuable “area” agreements

• Participated in the Company’s fund raising process, creating business, sales & marketing plans, working with investment, legal, and accounting professionals.

• Formed International unit for SOS and then managed SOS International for Den-Mat as its senior executive introducing SOS to more than 20 markets growing sales more than 300%

Brand Development Group LLC - New York, NY 5/02 – 3/07 Managing Director

Worked with startup companies and under exploited intellectual properties to create revenue generating brand extension programs. Developed projects that leverage relationships to enhance brand identity, increase market penetration, and capitalize on untapped marketing & merchandising opportunities. Managed project operations, market research/ industry analysis, evaluated new business ventures / opportunities, prepared budgets, and provided administrative leadership. Among the projects:

• Lionel Trains – Leading toy / collectible manufacturer Created new marketing & merchandising initiatives growing Lionel’s core customer base to include newborns / parents, youth and integrate web users. Developed plan to expand their “Private Label” and membership programs.

• NASCAR – Team / driver publications

Created an exclusive line of licensed books, dolls, and chocolate products marketed through existing niche and specialty distribution channels.

• Prima Media Inc./MariaLiberarti.com – Lifestyle media / publishing / product development company Worked with Company’s founders to develop marketing & business plans and execution strategy. Initiated plan design and implementation for web site, niche e-marketplace and other pilot programs. Chinese Networks, Inc. – New York, NY 4/99 – 5/02

Vice President / Managing Partner

Founding officer in this start-up B2B trading portal, and consulting company located in the WTC. Developed strategies and business plans as the company evolved from concept through implementation stages. Worked with the creative, business and technical teams in building the company’s portal and marketplace. Provided leadership as the company transformed from an online web site to a hybrid online/ offline trading & consulting company. Was responsible for the company’s marketing, sales, and operations teams.

• Served as liaison between the U.S. and Chinese operations.

• Worked with staff to create content and design for the portal site.

• Spearheaded sponsorship, alliance, partner, and syndication programs for the company’s portal, marketplace and vertical communities.

Michael Flicker Page 4

• Formed partnerships with other e-marketplaces creating new distribution and procurement channels using its “Private Label” model.

• Managed the company’s membership and travel programs.

• Coordinated Trade Shows, Seminars and Conferences (US & China). IngressNet, LLC - New York, NY 5/96 – 12/00

VP Strategic Development and Business Affairs

Served as senior operations officer of this leading Web Development, ISP /ASP and enterprise platform. Created programs bundling access, hosting, and wireless solutions and expand services providing value to existing and new customers. Integrated web solutions (content, marketing, e-commerce, branding, and portal development services) with Internet technologies.

• Managed day-to-day business operations including sales, marketing and administration

• Headed interactive division (Ingress Group)

o Created business plans, marketing, e-business and implemented strategies o Managed creative (design and content), marketing and technical teams o Identified potential partnerships and recommended appropriate collaborations

• Created strategies to maximize productivity, earn cost savings, and add revenue streams o Created value added programs including Private Label services from idea stage through implementation to compliment ISP.

o Targeted niche markets (demographic, foreign language, industry, etc.) for specialty services.

• Oversaw the Company’s acquisitions, formulated its consolidation plan and sale; worked with investment, legal, and accounting professionals during acquisition and consolidation The iQuest Group – New York, NY 2/92 – 5/96

Managing Director

Worked with specialty & startup companies managing project operations, developing strategies, presentations, & business plan for new project initiatives. Collaborated with marketing, financial, operations, design, and interactive teams to achieve client’s short & long objectives, creating marketing models & implementing business solutions, opening markets, and building strategic relationships. Among the projects includes (Entire project list upon request):

• BTI (Baseball Tours International) - Sports travel and marketing management organization

• All-Star Cafe – Theme restaurant

• Minerals, USA - Israeli health / beauty product exporter

• Nowy Dziennk (Polish Daily News) – Largest U.S. Polish Newspaper

• 1134 Design - Marketing and design firm

• Discovery Zone – Children Entertainment Centers

EDUCATION:

State University of New York at Buffalo

BA Economics,

Political Science

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