Sharon R Harrington

***** ************ **

Salisbury MD 21801

443-***-****

HIGHLIGHTS OF EXPERIENCE

• National sales management for fourteen tv and radio stations overseeing $10 million revenue stream. Set rates, negotiate media buys, and manage traffic changes ensuring maximum revenue. Support local and regional sales teams.

• Traditional, nontraditional, social media, and digital media program management, implementing a complex media strategy, increasing top of mind awareness from less than 20 percent to over 85 percent for local community hospital and associated physician network of over 160 providers.

• Strategic and operational marketing and community relations management including brand management, marketing strategy development, ROI, campaign creative, and advertising flights. Managed a $2 million expense budget.

• Service line strategic planning, community program planning, large and small event planning, and online community management. Served as a community liaison working on special projects including collaborative grant funded projects targeting disease specific issues or local economic issues.

• Regularly performed market research including share, trend, consumer preference, competitors targeting and other analyses. Provided data support for facilities planning certificate of need and new service line proformas.

• Provided oversight for community outreach programs for the organization developing key partnerships, planning outreach initiatives, and handling IRS reporting requirements such as the annual Community Health Needs Assessments.

• Experienced working with patient advisory groups on customer service, service recovery and patient needs to help eliminate barriers to care.

• Crisis management experience serving as the Public Information Officer for the hospital; liaison with other hospitals and state level PIOs. Through COVID served as part of the Command Center, providing regular operational support for ever changing operations.

• Client and patient database management including support for donors, patients, and currently advertisers.

• Management of a 10-member employed and volunteer team. WORK EXPERIENCE

Draper Media

- Transactional Sales Manager 2021- Present

Nanticoke Health Services/TidalHealth

- Director Strategic Communications 2020-2021

- Director Marketing, Public Relations & Outreach 2009-2020 Salisbury University

- MBA Program Director/ABLE Coordinator 2007-2009

Peninsula Regional Medical Center

- Planning & Business Development Manager 2004-2007

- Planning & Business Development Data Analyst 2000-2004

- Patient Satisfaction Coordinator 1996-2000

- Peninsula Regional Foundation Office Manager 1993-1996

- Community Relations and Development Assistant 1990-1993 EDUCATION

Professional Education

- Master of Business Administration Salisbury University

- Bachelor of Science, Management Salisbury University

- Associate of Applied Science, Business Wor Wic Community College Community service activities have previously included Sussex County Health Coalition Wellness Committee, Sussex County Health Coalition Board of Directors, Seaford Drug Free Communities and Delaware Goes Purple, Western Sussex Chamber of Commerce Membership Committee and Western Sussex County Economic Development Committee. Community recognitions included WSCC Volunteer of the Year and Citizen of the Year.