Sheila M. Green

508-***-**** adz40r@r.postjobfree.com

https://www.linkedin.com/in/sheila-green/

Senior Communications, Marketing & Public Relations Professional

People and results-focused marketing and public relations leader with experience leading client communications strategies for brand value and growth.

Expertise in strategic communications planning, thought leadership, key media relations, crisis PR management, social media content development, project and event management, and research coordination for clients in hospitality, travel, government, health care, higher education, real estate, life sciences and corporate communications.

Core Values: Honesty; Leading the Way; Bringing positive energy; Care about the big picture; Embrace lifelong learning.

Executive Vice President with Longview Strategies I managed client accounts in finance, healthcare, pharmaceutical and life sciences, travel and transportation, energy, and hospitality and tourism. Strategic planning for clients.

As the Senior Consultant with Tunheim, managing client accounts. Building relationships and meaningfully connecting people. Lead client projects, manage budgets, develop new business, serve as a liaison in client relationships, and engage in community activity that increases the firm’s external visibility.

Formerly, as the Vice President of Communications with The Castle Group, I managed client accounts in healthcare, higher education, hospitality, marketing, non-profit, finance and real estate. Known as a relationship builder I garnered and managed business in excess of $750k annually. Also built strong relationships with the Governor, State Congressional offices, and Mayor’s office officials.

Most of my career is in Boston, I am passionate about serving the underserved and mentoring the next generation of leaders.

I was a Board of Advisors for The Wonderfund, founded by the First Lady of the Commonwealth to assist the 50,000 homeless children in Massachusetts. I served as an advisor to the Joe Andruzzi Foundation, Board Member for Jane Doe, Inc., American Cancer Society - New England, and Rosie’s Place.

I am honored to be a Board Member of the USS CONSTITUTION Museum, home to the oldest active Naval vessel. My son is a Lieutenant in the US Navy.

While in Minneapolis I was on the executive committee for Doors Open Minneapolis in 2019 and 2023.

PROFESSIONAL EXPERIENCE

Executive Vice President

LONGVIEW STRATEGIES 2021 – 2023

Concord, MA

Managed client accounts. Forged media relationships with major national and international media outlets. Experience in finance, healthcare, pharmaceutical and life sciences, travel and transportation, energy, hospitality, and tourism.

PR Skills included:

Writing

Media relations

Internal and external communications

Team management

Senior Consultant

TUNHEIM 2018 – 2021

Minneapolis, MN

Managing client accounts. Building relationships and connecting people.

Leading global clients and working on crisis situations. Experience in hospitality, health care, higher education, real estate, non-profit and corporate communications

PR skills include:

Media Relations

Public Affairs

Events

Marketing

Internal and external communications

Vice President

THE CASTLE GROUP 2014 – 2018

Boston, MA

Managing client accounts in healthcare, higher education, hospitality, marketing, non-profit, finance and real estate. Relationship builder and news junkie. Garnering and managing business in excess of $750k annually.

Team leader

Strong media relations

Connected with Governor, State Congressional offices, and Mayor’s offices.

Develop thought leadership for C-Suite executives.

Relationship builder

Secure speaking opportunities for clients

The Castle Group is a woman owned PR, Marketing, Social Media, and Events 20-person firm representing a variety of clients and industries. Annual income, $7,400,000.

Public Relations Director

CONVENTURES, INC 2007 – 2014

Boston, MA

Manage the public relations arm of Conventures.

Develop and secure new business opportunities.

Expand contract work with clients.

Exceed goals for every client.

Build media relationships for clients.

Advise clients in crisis communications.

Develop, implement, and execute media training programs.

Develop, implement, and manage press conferences.

Excellent media relations local, regional, and national

Develop and implement non-profit partnerships with clients.

Strong team manager

Conventures, Inc. is a woman owned Events, Marketing and PR 24-person firm. This company executes and manages major citywide events as well as PR clients in various industries. Annual income privately held.

Senior Account Executive and Team Manager

SOLOMON MCCOWN & COMPANY 2005 - 2007

Boston, MA

Manage consumer and public affairs marketing and strategic plans for clients including a hotel and convention center, real estate investment trust company, malls, high-tech retailer, specialty stores, and non-profit organizations. Generate in excess of $500K revenue annually.

Senior Account Executive and Publicist

KORTENHAUS COMMUNICATIONS, Boston, MA. 2004 – 2005

Boston, MA

Manage public relations, marketing, and strategic plans for clients in hotel, restaurant, high-end fashion retail, theater, art gallery, and interior design, generating in excess of $300K revenue annually.

Plan and implement marketing strategies to create awareness and enhance client standing.

Select appropriate media placement for clients to ensure high visibility and increased market share.

Build and maintain relationships to meet and exceed quality standards for existing clients and to develop new business.

Create and execute special events to maximize brand impressions, high traffic, and highly productive interactions with prospective and existing customers.

VOLUNTEER ACTIVITES:

Doors Open Minneapolis

Working with Mayor Frey’s office created and executed a citywide event that provided free public access to venues and historic sites throughout Minneapolis for a weekend.

USS Constitution Museum, Board member

This Museum is home to the oldest active Naval vessel.

The Wonderfund, Board of Advisors

Started by the First Lady of the Commonwealth to assist the 50,000 homeless children in Massachusetts.

Joe Andruzzi Foundation, volunteer, and advisor

This foundation assists families with expenses as they go through cancer treatment.

Jane Doe, Inc., Board member for 8 years and advisor

The State’s coalition to end Domestic Violence and Sexual Assault against women and children.

American Cancer Society, New England Board Member for 7 years

Rosie’s Place, Boston, MA

Sherborn Community Center Foundation

EDUCATION:

B. A., Business and American Studies, Pine Manor College, Chestnut Hill, MA.

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