MARIANNA KARKKAINEN

P: 510-***-**** E: adz3ya@r.postjobfree.com LI: linkedin.com/in/marianna-karkkainen/ SUMMARY

Entry-level marketing analytics professional transitioning from B2B Sales. Master’s degree in international business management. 10 years of experience working in B2B sales. Experienced in quantitative and qualitative researches, A/B tests, paid advertisement and working with cloud-based businesses.

SKILLS & EXPERTISE

• SQL • Python • Power BI • Google Analytics • Tableau

• Presenting Marketing Decks/Product Demos over Zoom and Google Meet • Facebook Ads • ADRoll E X P E R I E N C E

ILMAILUMUSEO, Museum of Aviation Vantaa, Finland Master's Thesis project

March 2020 – March 2021

Service Design of an AR (Augmented Reality) mobile application for museum visitors:

developed a customer journey map, including such touchpoints as Reception, Brochures and Maps, Exhibit Information Cards, Mobile Application for such audiences as Families with kids and Senior visitors

organized focus-groups to investigate the ease of use of the AR (Augmented Reality) Mobile App among designated audiences

provided recommendations on preferred AR (Augmented Reality) suppliers, types of devices for viewing AR (Augmented Reality) objects and customer journey among designated audiences, based on previous research and visitor’s feedback INTEGRIFY, Online Coding School, Start-up Heslinki, Finland Digital Marketing Intern

August 2020 – December 2020

Set up Google Analytics (via Tag Manager) and added to it such tools as ADRoll, Facebook Ads and Eventbrite for tracking the advertisement budget and effectiveness, additionally developed an end-to-end report, that allowed to see all the expenses, views, registrations, completed webinars and enrollments on the same page for each channel of distribution

From analyzing students operations, spotted an opportunity to automate the process of resume development through a standardized Form in Google Forms which was automatically connected to the website. This allowed to save 3h of manual work of an Operations’ Manager per student, which helped to save 240 working hours yearly. LENINGRAD CENTER, Theatre and Entertainment Center, Start-up Saint-Petersburg, Russia Sales Manager, Senior Sales Manager

April 2014 - March 2015

Designed sales process from 0 (start-up, theatre and events), developed SOPs (Standard Operating Procedures) for the department

Researched and analyzed B2B market, including focus-groups approach, for development of price categories and pricing lists

Analyzed the market for automated ticket sales management system, chose the provider and configured the system at the theatre.

E D U C A T I O N

HAAGA HELIA UNIVERSITY OF APPLIED SCIENCES Helsinki, Finland 2021 Master’s Degree, International Business Management GLION INSTITUTE OF HIGHER EDUCATION Glion, Switzerland 2007 Postgraduate Diploma, Hospitality Administration/ Management SAINT-PETERSBURG INSTITUTE OF INTERNATIONAL ECONOMIC RELATIONS, ECONOMY AND LAW Saint-Petersburg, Russia 2006

Bachelor’s Degree, Linguistics

CERTIFICATES

Google Data Analytics Professional Certificate, Coursera (2022) Meta Marketing Analytics Professional Certificate, Coursera (2022) Marketing Analyst Professional Certificate, Skillbox (2022) LANGUAGES

Russian (Native)

English (Fluent)

Finnish (Intermediate)

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