Renato Marquez
Senior Product Manager
210-***-**** adz2mh@r.postjobfree.com
Expedia Group – Seattle, WA
Senior Product Manager
**/**** – Present
Manage SEM product platform, responsible for short- & long-term search-based growth, including automated bid enhancement, ad generation, and conversion optimization across 100M+ keywords & 2B+ in annual spend
Conceive of and deploy Keyword Harvester, internal tool to classify and translate geo-targeted ads into 80+ languages and localities; decreased ongoing engineering burden by 75% & reduced localization timelines by 80x
Lead implementation of GPT-4 as natural language processor (NLP) for search term classification, clustering, and keyword recognition, dropping API call frequency to third party vendors by 66% ($16.M saved quarterly)y
Spearhead $100M migration project to transfer keywords across 16+ business lines and brands into unified account structure; achieved cost optimization & 200+ hr quarterly efficiency improvement for Trading Team
Build UI, commercialization, productization, & vision plan from scratch for Brand Protect tool, monitoring SEO activity to reduce ad cost; saved $15M yearly in spend & deployed to third party partners
United Healthcare – Edina, MN
Product Manager
04/2021 – 05/2022
Oversaw development & launch of Paperless Delivery products; liaised w/ cross-organizational stakeholders to ensure product vision, understand client pain-points, and reduce client onboarding + adoption friction
Managed conception + delivery of Document Library, a digital portal managing client, provider, and internal communications across UH ecosystem; boosted ops efficacy and reduced annual paper costs by $120M+
Implemented new document and product policy compliance features for prior authorization, allowing over 18k+ monthly letters to be processed according to SLAs and reducing ~$20M in monthly operational costs
Executed digital processing of 10M+ PDFs, modernizing correspondence for 1M+ healthcare providers across United States; improved user onboarding experience & enhanced efficiency
ReMar Consulting, LLC (Contract with Austin Community College) – Austin, TX
Self-launched consulting service for digital solutions.
Principal Consultant/Product Owner
10/2019 – 04/2021
Built & managed team of 30+ (incl. product owners, business analysts & developers) to drive data mapping projects & create central data hub facilitating efficient student enrollment for ACC
Architected custom implementations of Workday & Salesforce; worked with local governments to create modernized, scalable system, reducing application-to-enrollment time by 20% & increasing conversion rates
Developed & launched the TestAccess, product that automated & digitized check-in system, allowing 70K+ students to remotely check-in for tests, eliminating paper usage in testing centers
Hotschedules – Austin, TX
SaaS platform offering management services for hospitality & restaurant industries (acquired by Fourth in 2019)
Senior Product Owner
02/2018 – 03/2019
Oversaw team of Product Owners to conduct user research, gather requirements, develop GTM strategy, launch & evangelize Clarifi, restaurant SaaS & mobile solution that was pivotal in acquisition by Fourth
Built ground-up predictive model that calculated periods of high activity for restaurants; led cross-functional design sprints to produce feature release with 40% installed base customer feedback & 100% CSAT
Indeed – Product Owner
Razorfish – Senior Digital Product Manager
11/2016 – 02/2018
02/2015 – 06/2016
University of the Incarnate Word, San Antonio, TX – MBA, 2007
University of Texas at San Antonio, San Antonio, TX – BA, Business Management & International Business, 2004