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Product Manager Owner

Austin, TX
September 30, 2023

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Renato Marquez

Senior Product Manager


Expedia Group – Seattle, WA

Senior Product Manager

**/**** – Present

Manage SEM product platform, responsible for short- & long-term search-based growth, including automated bid enhancement, ad generation, and conversion optimization across 100M+ keywords & 2B+ in annual spend

Conceive of and deploy Keyword Harvester, internal tool to classify and translate geo-targeted ads into 80+ languages and localities; decreased ongoing engineering burden by 75% & reduced localization timelines by 80x

Lead implementation of GPT-4 as natural language processor (NLP) for search term classification, clustering, and keyword recognition, dropping API call frequency to third party vendors by 66% ($16.M saved quarterly)y

Spearhead $100M migration project to transfer keywords across 16+ business lines and brands into unified account structure; achieved cost optimization & 200+ hr quarterly efficiency improvement for Trading Team

Build UI, commercialization, productization, & vision plan from scratch for Brand Protect tool, monitoring SEO activity to reduce ad cost; saved $15M yearly in spend & deployed to third party partners

United Healthcare – Edina, MN

Product Manager

04/2021 – 05/2022

Oversaw development & launch of Paperless Delivery products; liaised w/ cross-organizational stakeholders to ensure product vision, understand client pain-points, and reduce client onboarding + adoption friction

Managed conception + delivery of Document Library, a digital portal managing client, provider, and internal communications across UH ecosystem; boosted ops efficacy and reduced annual paper costs by $120M+

Implemented new document and product policy compliance features for prior authorization, allowing over 18k+ monthly letters to be processed according to SLAs and reducing ~$20M in monthly operational costs

Executed digital processing of 10M+ PDFs, modernizing correspondence for 1M+ healthcare providers across United States; improved user onboarding experience & enhanced efficiency

ReMar Consulting, LLC (Contract with Austin Community College) – Austin, TX

Self-launched consulting service for digital solutions.

Principal Consultant/Product Owner

10/2019 – 04/2021

Built & managed team of 30+ (incl. product owners, business analysts & developers) to drive data mapping projects & create central data hub facilitating efficient student enrollment for ACC

Architected custom implementations of Workday & Salesforce; worked with local governments to create modernized, scalable system, reducing application-to-enrollment time by 20% & increasing conversion rates

Developed & launched the TestAccess, product that automated & digitized check-in system, allowing 70K+ students to remotely check-in for tests, eliminating paper usage in testing centers

Hotschedules – Austin, TX

SaaS platform offering management services for hospitality & restaurant industries (acquired by Fourth in 2019)

Senior Product Owner

02/2018 – 03/2019

Oversaw team of Product Owners to conduct user research, gather requirements, develop GTM strategy, launch & evangelize Clarifi, restaurant SaaS & mobile solution that was pivotal in acquisition by Fourth

Built ground-up predictive model that calculated periods of high activity for restaurants; led cross-functional design sprints to produce feature release with 40% installed base customer feedback & 100% CSAT

Indeed – Product Owner

Razorfish – Senior Digital Product Manager

11/2016 – 02/2018

02/2015 – 06/2016

University of the Incarnate Word, San Antonio, TX – MBA, 2007

University of Texas at San Antonio, San Antonio, TX – BA, Business Management & International Business, 2004

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