HAROLD HERBERT

Senior Full-Stack Designer

adz2ca@r.postjobfree.com

+1-415-***-****

www.haroldherbert.com

Full-Stack designer, with 10 years of experience with early to mid-sized startups, and a design background in engineering and crypto protocols. Comfortable managing and designing across the disciplines of product, branding, user interfaces, user experience, mobile design, and marketing through web and print media. Effective at project conceptualization through long-term applications using a range of output indicators and strategies. S K I L L S E T

Product Design, Project Management, Design Process, Design Libraries, Design Systems, Brand Identity

Problem-solving, Creativity, Diligence, Leadership, Planning, Time-Management, Communication and Collaboration

Typography, Print Design, Layout, Color Theory

Figma, Adobe Photoshop, Illustrator, InDesign, HTML5, CSS3 E X P E R I E N C E

O(1) Labs, Coda Protocol - Head of Design

2018 - 2020, San Francisco

Coda Protocol (now Mina Protocol) swaps the traditional blockchain for a tiny cryptographic proof, enabling an extremely accessible cryptocurrency, designed for longevity, and enables more inclusive, sustainable consensus. Coda received a Series A $250M valuation led by top industry investors in 2018, launched one of the most successful cryptocurrency test-nets in 2019, and launched as a top 100 cryptocurrency, by market cap.

●Oversaw art direction and project management of design across the organization, including product design, design development of the brand identity, user experience, and website.

●Supervised four designers, created and implemented design processes and libraries, implemented design processes and libraries.

●Helped build one of the most successful cryptocurrency test nets, at the time, measured by participant numbers.

Notorii L.L.C. - Co-founder, CEO

2014 - 2019, San Francisco

Co-founded a multidisciplinary design consultancy. We worked with a variety of technology clients, on identity, product, and user experience.

●FS Investments - 2016 Designed workflows and interactive prototypes, for a traditionally cumbersome offline investment process.

●Brightwheel - 2015 Rebranded Kidcasa as Brightwheel. Shortly after the rebranding, they secured a $2M seed round, and additional funding from Chris Sacca, on Shark Tank. The company was most recently valued at over $600M.

● T3 - 2015 Created a new international name and brand for Breakout; which helped hire 2000 engineers for Uber in the global market. Zillow - Senior Product Designer

2015 - 2016, Orange County

Responsibilities included wireframing, prototyping, user testing, product design, and brand identity.

●Worked on the creation of a brand, product, and user experience for a new Zillow group platform built on top of a multimillion dollar domain name in an 8 month timeframe.

●Collaborated with a project manager and five engineers on the execution of information architecture, wireframe, prototypes, user testing and deployment.

Hired.com - Head of Design

2013 - 2014, San Francisco

Joined startup as Founding Lead Designer. Responsibilities included leading product design, marketing design and visual identity, web design, collateral design, and design hiring.

●Conceptualized and executed the rebrand of Developer Auction to Hired across digital and physical media in 12 weeks.

●Completed a partial refractor of the front-end codebase to implement the new brand identity.

Near Me - Lead Designer

2012 - 2013, San Francisco

Responsibilities included product design, brand identity, and user experience. MESS / Flipboard - Front-end Developer / Designer

2011 - 2012, Chicago

Graphic designer, front-end developer at creative agency, MESS, which was contracted by Flipboard.

●In collaboration with the Publisher Pages team at Flipboard and an international base of publishers, translated their high-quality print experience to award winning iOS and Android apps.

●Publisher Pages developed: The New York Times, The Chicago Tribune, Los Angeles Times, ESPN, Esquire, Bon Appétit, W Magazine, Inc., Business Insider, Harper’s Bazaar, Grantland, Men’s Health, Tech Crunch, The Atlantic, Popular Science, The Verge.

E D U C A T I O N

2007 - 2009, University of Wisconsin, Madison, College of Engineering 2009 - 2010 Madison College (formerly Madison Area Technical College) Graphic Design program